The Global Location-Based Services (LBS) market is experiencing a period of significant growth, driven by the increasing reliance on location data across a multitude of industries and applications. LBS encompass a broad range of services that leverage the geographical position of a user or device to deliver relevant information, personalized experiences, and enhanced functionalities. This market's expansion is fueled by several key factors, including the proliferation of smartphones and other GPS-enabled devices, the rise of location-aware applications, and advancements in positioning technologies. As businesses and consumers alike recognize the value of location intelligence, the demand for LBS continues to surge. One of the primary drivers of the LBS market is the growing adoption of location-based marketing strategies. Businesses are increasingly utilizing LBS to target consumers with personalized advertisements and promotions based on their real-time location. This targeted approach allows for more effective marketing campaigns, as businesses can reach consumers with relevant offers and information when they are in close proximity to a store or point of interest. Additionally, LBS plays a crucial role in navigation and mapping services, providing users with turn-by-turn directions, real-time traffic updates, and points of interest recommendations. These services have become indispensable for both personal and professional use, driving the demand for accurate and reliable LBS solutions. Furthermore, LBS is transforming various industries beyond marketing and navigation. In the transportation and logistics sector, LBS enables efficient fleet management, route optimization, and real-time tracking of goods, leading to improved operational efficiency and cost savings. In the healthcare industry, LBS facilitates asset tracking, patient monitoring, and emergency response, enhancing the quality of care and streamlining healthcare operations. Moreover, LBS is being integrated into social networking platforms, allowing users to share their location with friends and family, discover nearby events, and connect with others in their vicinity. The versatility of LBS has led to its adoption across a wide range of sectors, including retail, tourism, public safety, and government services.

Global location based services market will reach $215.69 billion by 2030, growing by 5.1% annually over 2025-2030 owing to technological advancement of mobile and connected devices, cost & waste reduction, and rising demand for digital platforms amid the COVID-19 pandemic. The Global Location-Based Services (LBS) market is a dynamic and rapidly evolving landscape, shaped by a confluence of technological advancements, shifting consumer preferences, and strategic industry initiatives. Several key trends are currently influencing the market's trajectory. Firstly, the increasing integration of LBS with emerging technologies like Artificial Intelligence (AI), Internet of Things (IoT), and Augmented Reality (AR) is creating innovative applications and expanding the scope of LBS beyond traditional use cases. For instance, AI-powered LBS can provide personalized recommendations based on user behavior and location history, while IoT-enabled LBS can track assets and optimize operations in various industries. Secondly, the growing demand for indoor location services is driving the development of new positioning technologies and solutions that can accurately pinpoint users within buildings and enclosed spaces. This is particularly crucial for applications in retail, healthcare, and manufacturing, where precise indoor location information is essential. Thirdly, the rising emphasis on data privacy and security is prompting the development of privacy-preserving LBS technologies and regulations that ensure user location data is collected and used responsibly. This is crucial for building user trust and fostering the sustainable growth of the LBS market. Several factors are propelling the growth of the LBS market. The proliferation of smartphones and other GPS-enabled devices has made location data readily accessible, fueling the demand for LBS applications and services. The increasing adoption of location-based marketing strategies by businesses is driving the need for LBS solutions that can target consumers with personalized offers and promotions. The growing demand for real-time location information across various industries, such as transportation, logistics, and healthcare, is also contributing to the market's expansion.

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The Global Location-Based Services (LBS) market is segmented based on several key components, each playing a crucial role in the overall ecosystem. These segments can be broadly categorized into hardware, software, and services. The hardware segment encompasses the physical devices that enable location tracking and data acquisition. This includes GPS-enabled devices like smartphones, tablets, wearables, and dedicated GPS trackers. The proliferation of smartphones, with their integrated GPS chips and mobile internet connectivity, has been a primary driver of the LBS market's growth. Beyond smartphones, other hardware components include network infrastructure like cellular towers and Wi-Fi access points, which contribute to location positioning through triangulation and Wi-Fi fingerprinting techniques. The accuracy and reliability of these hardware components directly impact the quality and effectiveness of LBS. Advancements in hardware technology, such as improved GPS chipsets, enhanced antenna designs, and the integration of multiple positioning technologies (e.g., GPS, GLONASS, Galileo), are continually improving the precision and availability of location data, thus fueling the development of more sophisticated LBS applications. The hardware segment also includes specialized devices like beacons and RFID tags, which are used for indoor location tracking and proximity-based services, particularly in retail and industrial settings. The cost and power consumption of these hardware components are important considerations for LBS deployment, especially in large-scale applications. The software segment comprises the platforms, applications, and tools that process, analyze, and utilize location data to deliver LBS. This includes operating systems with built-in location services, mapping and navigation software, location-based application development platforms, and analytics dashboards. Mobile operating systems like Android and iOS provide core location services that allow applications to access user location data with appropriate permissions. Mapping and navigation software, such as Google Maps and Waze, leverage location data to provide turn-by-turn directions, traffic updates, and points of interest information. Location-based application development platforms offer tools and APIs for developers to create custom LBS applications for various purposes, including location-based marketing, fleet management, and social networking.

The Global Location-Based Services (LBS) market is intricately segmented by location, encompassing a wide range of environments and contexts where location data is utilized. This segmentation considers both indoor and outdoor locations, as well as specific geographic regions, each presenting unique opportunities and challenges. Outdoor location services, traditionally the most prevalent form of LBS, rely heavily on technologies like GPS, GLONASS, Galileo, and other GNSS constellations to provide accurate positioning information. These services cater to a broad spectrum of applications, including navigation and mapping, fleet management, asset tracking, and location-based advertising. Outdoor LBS benefits from the open sky, generally allowing for stronger signal reception and more precise positioning. However, challenges such as urban canyons, dense foliage, and atmospheric interference can impact accuracy and reliability. The development of assisted GPS (A-GPS) and other techniques that leverage cellular networks and other auxiliary data sources has helped to mitigate these challenges and improve outdoor LBS performance. Geographic segmentation within the outdoor LBS market is crucial, as different regions have varying infrastructure, regulatory environments, and user demographics. For instance, the adoption of LBS in developed countries with widespread smartphone penetration differs significantly from that in developing countries with limited access to technology. Furthermore, specific geographic contexts, such as rural versus urban areas, coastal versus inland regions, and mountainous versus flat terrain, present unique challenges and opportunities for LBS deployment. Indoor location services represent a rapidly growing segment of the LBS market, addressing the increasing need for accurate positioning within buildings and enclosed spaces where GNSS signals are often unreliable. This segment leverages a variety of technologies, including Wi-Fi positioning, Bluetooth beacons, ultra-wideband (UWB), and inertial sensors, to provide indoor location information. Wi-Fi positioning utilizes the existing Wi-Fi infrastructure to triangulate user location based on signal strength and access point locations. Bluetooth beacons, small, low-power devices, transmit signals that can be detected by nearby devices, enabling proximity-based services and indoor navigation. UWB offers high-precision indoor positioning capabilities, making it suitable for applications requiring accurate tracking of people and objects. Inertial sensors, commonly found in smartphones and wearables, can track movement and orientation, providing relative positioning information even when GNSS signals are unavailable. The indoor LBS market is driven by applications in various sectors, including retail (indoor navigation, personalized offers), healthcare (asset tracking, patient monitoring), manufacturing (inventory management, worker safety), and smart buildings (space optimization, environmental control). The complexity of indoor environments, with varying layouts, materials, and signal interference, poses significant challenges for indoor LBS. The integration of multiple positioning technologies and the development of sophisticated algorithms are crucial for achieving accurate and reliable indoor location information.

The Global Location Based Services (LBS) market is fundamentally shaped by its diverse and evolving technology segment, which encompasses the underlying positioning and communication technologies that enable the acquisition, processing, and utilization of location data. This segment can be broadly categorized into several key areas. Global Navigation Satellite Systems (GNSS) form the cornerstone of outdoor LBS, providing precise location information through constellations of satellites orbiting the Earth. GPS (United States), GLONASS (Russia), Galileo (Europe), and BeiDou (China) are prominent examples of GNSS constellations, each contributing to global positioning capabilities. GNSS receivers, integrated into devices like smartphones and dedicated trackers, calculate their position by triangulating signals from multiple satellites. While GNSS offers excellent outdoor accuracy, its performance can be hindered by obstructions like buildings and dense foliage. Assisted GPS (A-GPS) addresses this limitation by leveraging cellular networks and other data sources to improve signal acquisition and reduce time-to-first-fix. A-GPS enhances GNSS performance, particularly in urban environments, by providing supplementary information about satellite locations and aiding in signal acquisition. The ongoing development and modernization of GNSS constellations, including the addition of new satellites and improved signal accuracy, are continuously enhancing the capabilities of outdoor LBS. Indoor positioning technologies constitute another crucial segment of the LBS technology landscape, addressing the need for location information within buildings and enclosed spaces where GNSS signals are often unavailable. Wi-Fi positioning utilizes existing Wi-Fi infrastructure to estimate user location based on signal strength and access point locations. By analyzing the unique radio frequency fingerprints of Wi-Fi signals, indoor positioning systems can triangulate user position with reasonable accuracy. Bluetooth beacons, small, low-power devices, transmit signals that can be detected by nearby devices, enabling proximity-based services and indoor navigation. Beacons are particularly useful for providing location information within specific areas, such as retail stores or museums. Ultra-wideband (UWB) technology offers high-precision indoor positioning capabilities, making it suitable for applications requiring accurate tracking of people and objects. UWB uses short-duration radio pulses to determine distances and angles, enabling precise location estimation even in complex indoor environments. Inertial sensors, commonly found in smartphones and wearables, track movement and orientation, providing relative positioning information even when GNSS signals are unavailable. Inertial sensors can be used in conjunction with other indoor positioning technologies to improve overall accuracy and reliability. The integration of multiple indoor positioning technologies, such as Wi-Fi, Bluetooth, UWB, and inertial sensors, is becoming increasingly common to create hybrid indoor LBS systems that can provide seamless and accurate positioning across different environments.

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The Global Location-Based Services (LBS) market is characterized by a diverse and rapidly expanding application segment, encompassing a wide range of use cases across various industries and domains. This segment reflects the pervasive nature of location data and its transformative potential in enhancing efficiency, personalization, and decision-making. Navigation and mapping services represent a foundational application of LBS, providing users with turn-by-turn directions, real-time traffic updates, points of interest recommendations, and route optimization. These services have become indispensable for personal navigation, transportation logistics, and urban planning. Location-based marketing and advertising leverage location data to target consumers with personalized offers, promotions, and advertisements based on their real-time location and proximity to businesses. This targeted approach allows for more effective marketing campaigns and enhanced customer engagement. Fleet management and logistics services utilize LBS to track vehicles, optimize routes, monitor driver behavior, and improve operational efficiency in transportation and logistics industries. These services contribute to cost savings, improved delivery times, and enhanced supply chain visibility. Asset tracking applications employ LBS to monitor the location and status of valuable assets, such as equipment, goods, and vehicles, enabling real-time visibility and preventing theft or loss. This is crucial in industries like manufacturing, logistics, and healthcare. Emergency response services rely on accurate location information to quickly locate and assist individuals in distress, enabling faster response times and improved outcomes in emergency situations. Social networking and location-based social media platforms allow users to share their location with friends and family, discover nearby events, and connect with others in their vicinity. These applications foster social interaction and community engagement. Healthcare applications utilize LBS for patient tracking, remote monitoring, asset management, and emergency response within healthcare facilities. LBS can improve patient care, streamline healthcare operations, and enhance the efficiency of healthcare delivery. Retail applications leverage LBS for indoor navigation, personalized offers, proximity marketing, and inventory management within retail stores. LBS can enhance the shopping experience, improve customer engagement, and optimize retail operations. Public safety and security applications utilize LBS for crime mapping, location-based alerts, and tracking of law enforcement personnel. LBS can contribute to improved public safety, crime prevention, and emergency preparedness. Smart city initiatives integrate LBS into various urban systems, such as traffic management, public transportation, and environmental monitoring, to improve urban planning, optimize resource allocation, and enhance the quality of life in cities.

The Global Location-Based Services (LBS) market is experiencing robust growth across diverse industry verticals, driven by the increasing demand for real-time location information and personalized experiences. In the transportation and logistics sector, LBS plays a crucial role in fleet management, route optimization, and real-time tracking of goods, enabling businesses to enhance operational efficiency and improve delivery accuracy. The retail industry leverages LBS for targeted marketing campaigns, personalized recommendations, and in-store navigation, enhancing customer engagement and driving sales. Healthcare providers utilize LBS for asset tracking, patient monitoring, and emergency response, improving patient care and optimizing resource allocation. In the public safety domain, LBS enables efficient dispatch of emergency services, crime mapping, and disaster management, contributing to safer communities. Moreover, the rise of smart cities is fueling the demand for LBS in urban planning, traffic management, and environmental monitoring, creating sustainable and efficient urban environments. Technology advances and new applications emerge, the LBS market is poised for continued expansion across various sectors, transforming the way businesses operate and individuals interact with their surroundings.

The Global Location-Based Services (LBS) market exhibits diverse growth patterns across different regions, driven by varying levels of technological adoption, infrastructure development, and consumer preferences. North America currently holds a significant market share, owing to the high penetration of smartphones, advanced network infrastructure, and the presence of major LBS providers. The region benefits from a mature ecosystem of LBS applications across various sectors, including navigation, entertainment, and location-based marketing. Europe also demonstrates substantial growth, fueled by increasing adoption of connected devices, rising demand for location-aware solutions in logistics and transportation, and supportive government initiatives promoting smart city development. Asia Pacific is poised to be the fastest-growing region in the LBS market, driven by rapid urbanization, an expanding smartphone user base, and increasing investments in digital infrastructure. The region's diverse landscape, encompassing developed economies like Japan and South Korea alongside emerging markets like India and China, presents significant opportunities for LBS providers to cater to diverse needs and preferences. Latin America and the Middle East & Africa are also witnessing steady growth in the LBS market, driven by increasing smartphone adoption, rising demand for location-based services in tourism and hospitality, and growing government focus on smart city initiatives. Technology continues to evolve and new applications emerge, the LBS market is expected to witness balanced growth across all regions, with each region presenting unique opportunities and challenges for market players.

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Manmayi Raval

Table of Contents

  • 1 Introduction 10
  • 1.1 Industry Definition and Research Scope 10
  • 1.1.1 Industry Definition 10
  • 1.1.2 Research Scope 11
  • 1.2 Research Methodology 14
  • 1.2.1 Overview of Market Research Methodology 14
  • 1.2.2 Market Assumption 15
  • 1.2.3 Secondary Data 15
  • 1.2.4 Primary Data 15
  • 1.2.5 Data Filtration and Model Design 17
  • 1.2.6 Market Size/Share Estimation 18
  • 1.2.7 Research Limitations 19
  • 1.3 Executive Summary 20
  • 2 Market Overview and Dynamics 23
  • 2.1 Market Size and Forecast 23
  • 2.1.1 Impact of COVID-19 on World Economy 24
  • 2.1.2 Impact of COVID-19 on the Market 27
  • 2.2 Major Growth Drivers 29
  • 2.3 Market Restraints and Challenges 32
  • 2.4 Emerging Opportunities and Market Trends 35
  • 2.5 Porter’s Fiver Forces Analysis 39
  • 3 Segmentation of Global Market by Component 43
  • 3.1 Market Overview by Component 43
  • 3.2 Hardware 45
  • 3.3 Software 46
  • 3.4 Services 47
  • 3.4.1 Deployment and Integration 48
  • 3.4.2 Application Support and Maintenance 49
  • 3.4.3 Consulting and Training 50
  • 4 Segmentation of Global Market by Location 51
  • 4.1 Market Overview by Location 51
  • 4.2 Indoor LBS 53
  • 4.3 Outdoor LBS 54
  • 5 Segmentation of Global Market by Technology 55
  • 5.1 Market Overview by Technology 55
  • 5.2 GPS 57
  • 5.3 Assisted GPS (A-GPS) 58
  • 5.4 Enhanced GPS (E-GPS) 59
  • 5.5 Enhanced Observed Time Difference (EOTD) 60
  • 5.6 Observed Time Difference (OTD) 61
  • 5.7 Wi-Fi 62
  • 5.8 Bluetooth Low Energy (BLE) 63
  • 5.9 Cell ID 64
  • 5.10 Other Technologies 65
  • 6 Segmentation of Global Market by Application 66
  • 6.1 Market Overview by Application 66
  • 6.2 Mapping and Navigation 68
  • 6.3 Business Intelligence & Analytics 69
  • 6.4 Social Networking & Entertainment 70
  • 6.5 Location-based Advertising 71
  • 6.6 Proximity Marketing 72
  • 6.7 Fleet Management 73
  • 6.8 Local Search & Information 74
  • 6.9 Asset Tracking 75
  • 6.10 Other Applications 76
  • 7 Segmentation of Global Market by Industry Vertical 77
  • 7.1 Market Overview by Industry Vertical 77
  • 7.2 Transportation & Logistics 79
  • 7.3 Government & Public Utilities 80
  • 7.4 IT & Telecom 81
  • 7.5 BFSI 82
  • 7.6 Manufacturing 83
  • 7.7 Retail 84
  • 7.8 Healthcare & Life Sciences 85
  • 7.9 Media & Entertainment 86
  • 7.10 Hospitality 87
  • 7.11 Other Verticals 88
  • 8 Segmentation of Global Market by Region 89
  • 8.1 Geographic Market Overview 2019-2026 89
  • 8.2 North America Market 2019-2026 by Country 93
  • 8.2.1 Overview of North America Market 93
  • 8.2.2 U.S. 96
  • 8.2.3 Canada 100
  • 8.2.4 Mexico 102
  • 8.3 European Market 2019-2026 by Country 104
  • 8.3.1 Overview of European Market 104
  • 8.3.2 UK 107
  • 8.3.3 France 109
  • 8.3.4 Germany 111
  • 8.3.5 Spain 114
  • 8.3.6 Italy 116
  • 8.3.7 Russia 118
  • 8.3.8 Rest of European Market 120
  • 8.4 Asia-Pacific Market 2019-2026 by Country 122
  • 8.4.1 Overview of Asia-Pacific Market 122
  • 8.4.2 China 125
  • 8.4.3 Japan 127
  • 8.4.4 India 130
  • 8.4.5 Australia 132
  • 8.4.6 South Korea 134
  • 8.4.7 Rest of APAC Region 136
  • 8.5 South America Market 2019-2026 by Country 138
  • 8.5.1 Argentina 141
  • 8.5.2 Brazil 143
  • 8.5.3 Chile 145
  • 8.5.4 Rest of South America Market 147
  • 8.6 MEA Market 2019-2026 by Country 148
  • 8.6.1 UAE 151
  • 8.6.2 Saudi Arabia 153
  • 8.6.3 South Africa 155
  • 8.6.4 Other National Markets 157
  • 9 Competitive Landscape 158
  • 9.1 Overview of Key Vendors 158
  • 9.2 New Product Launch, Partnership, Investment, and M&A 161
  • 9.3 Company Profiles 162
  • Alcatel-Lucent SA 162
  • ALE International 165
  • Apple, Inc. 166
  • AT&T Inc. 167
  • Bharti Airtel, LTD. 168
  • Cisco Systems Inc. 169
  • Creativity Software Ltd 170
  • DigitalGlobe Inc. 171
  • Ericsson Inc. 172
  • GL Communications Inc. 173
  • Google LLC 174
  • HERE Global BV 175
  • IndoorAtlas Ltd 176
  • Intel Corporation 177
  • International Business Machines Corporation 178
  • Microsoft Corporation 179
  • Oracle Corporation 180
  • Qualcomm Technologies Inc. 181
  • Teldio Corporation 182
  • 10 Investing in Global Market: Risk Assessment and Management 183
  • 10.1 Risk Evaluation of Global Market 183
  • 10.2 Critical Success Factors (CSFs) 186
  • Related Reports and Products 189

Table 1. Snapshot of Global Location Based Services Market, 2019-2026 21
Table 2. Growth Rate of World Real GDP, 2017-2021 25
Table 3. Main Product Trends and Market Opportunities in Global Location Based Services Market 35
Table 4. Global Location Based Services Market by Component, 2016-2026, $ mn 43
Table 5. Global Location Based Services Market: Services by Type, 2016-2026, $ mn 47
Table 6. Global Location Based Services Market by Location, 2016-2026, $ mn 51
Table 7. Global Location Based Services Market by Technology, 2016-2026, $ mn 55
Table 8. Global Location Based Services Market by Application, 2016-2026, $ mn 66
Table 9. Global Location Based Services Market by Industry Vertical, 2016-2026, $ mn 77
Table 10. Global Location Based Services Market by Region, 2016-2026, $ mn 90
Table 11. Leading National Location Based Services Market, 2019 and 2026, $ mn 92
Table 12. North America Location Based Services Market by Country, 2016-2026, $ mn 95
Table 13. U.S. Location Based Services Market by Location, 2016-2026, $ mn 98
Table 14. U.S. Location Based Services Market by Technology, 2016-2026, $ mn 98
Table 15. U.S. Location Based Services Market by Industry Vertical, 2016-2026, $ mn 98
Table 16. Canada Location Based Services Market by Location, 2016-2026, $ mn 101
Table 17. Canada Location Based Services Market by Technology, 2016-2026, $ mn 101
Table 18. Canada Location Based Services Market by Industry Vertical, 2016-2026, $ mn 101
Table 19. Mexico Location Based Services Market by Location, 2016-2026, $ mn 103
Table 20. Mexico Location Based Services Market by Technology, 2016-2026, $ mn 103
Table 21. Mexico Location Based Services Market by Industry Vertical, 2016-2026, $ mn 103
Table 22. Europe Location Based Services Market by Country, 2016-2026, $ mn 106
Table 23. UK Location Based Services Market by Location, 2016-2026, $ mn 108
Table 24. UK Location Based Services Market by Technology, 2016-2026, $ mn 108
Table 25. UK Location Based Services Market by Industry Vertical, 2016-2026, $ mn 108
Table 26. France Location Based Services Market by Location, 2016-2026, $ mn 110
Table 27. France Location Based Services Market by Technology, 2016-2026, $ mn 110
Table 28. France Location Based Services Market by Industry Vertical, 2016-2026, $ mn 110
Table 29. Germany Location Based Services Market by Location, 2016-2026, $ mn 112
Table 30. Germany Location Based Services Market by Technology, 2016-2026, $ mn 112
Table 31. Germany Location Based Services Market by Industry Vertical, 2016-2026, $ mn 112
Table 32. Spain Location Based Services Market by Location, 2016-2026, $ mn 115
Table 33. Spain Location Based Services Market by Technology, 2016-2026, $ mn 115
Table 34. Spain Location Based Services Market by Industry Vertical, 2016-2026, $ mn 115
Table 35. Italy Location Based Services Market by Location, 2016-2026, $ mn 117
Table 36. Italy Location Based Services Market by Technology, 2016-2026, $ mn 117
Table 37. Italy Location Based Services Market by Industry Vertical, 2016-2026, $ mn 117
Table 38. Russia Location Based Services Market by Location, 2016-2026, $ mn 119
Table 39. Russia Location Based Services Market by Technology, 2016-2026, $ mn 119
Table 40. Russia Location Based Services Market by Industry Vertical, 2016-2026, $ mn 119
Table 41. Location Based Services Market in Rest of Europe by Country, 2016-2026, $ mn 121
Table 42. APAC Location Based Services Market by Country, 2016-2026, $ mn 124
Table 43. China Location Based Services Market by Location, 2016-2026, $ mn 126
Table 44. China Location Based Services Market by Technology, 2016-2026, $ mn 126
Table 45. China Location Based Services Market by Industry Vertical, 2016-2026, $ mn 126
Table 46. Japan Location Based Services Market by Location, 2016-2026, $ mn 129
Table 47. Japan Location Based Services Market by Technology, 2016-2026, $ mn 129
Table 48. Japan Location Based Services Market by Industry Vertical, 2016-2026, $ mn 129
Table 49. India Location Based Services Market by Location, 2016-2026, $ mn 131
Table 50. India Location Based Services Market by Technology, 2016-2026, $ mn 131
Table 51. India Location Based Services Market by Industry Vertical, 2016-2026, $ mn 131
Table 52. Australia Location Based Services Market by Location, 2016-2026, $ mn 133
Table 53. Australia Location Based Services Market by Technology, 2016-2026, $ mn 133
Table 54. Australia Location Based Services Market by Industry Vertical, 2016-2026, $ mn 133
Table 55. South Korea Location Based Services Market by Location, 2016-2026, $ mn 135
Table 56. South Korea Location Based Services Market by Technology, 2016-2026, $ mn 135
Table 57. South Korea Location Based Services Market by Industry Vertical, 2016-2026, $ mn 135
Table 58. Location Based Services Market in Rest of APAC by Country, 2016-2026, $ mn 137
Table 59. South America Location Based Services Market by Country, 2016-2026, $ mn 140
Table 60. Argentina Location Based Services Market by Location, 2016-2026, $ mn 142
Table 61. Argentina Location Based Services Market by Technology, 2016-2026, $ mn 142
Table 62. Argentina Location Based Services Market by Industry Vertical, 2016-2026, $ mn 142
Table 63. Brazil Location Based Services Market by Location, 2016-2026, $ mn 144
Table 64. Brazil Location Based Services Market by Technology, 2016-2026, $ mn 144
Table 65. Brazil Location Based Services Market by Industry Vertical, 2016-2026, $ mn 144
Table 66. Chile Location Based Services Market by Location, 2016-2026, $ mn 146
Table 67. Chile Location Based Services Market by Technology, 2016-2026, $ mn 146
Table 68. Chile Location Based Services Market by Industry Vertical, 2016-2026, $ mn 146
Table 69. MEA Location Based Services Market by Country, 2016-2026, $ mn 150
Table 70. UAE Location Based Services Market by Location, 2016-2026, $ mn 152
Table 71. UAE Location Based Services Market by Technology, 2016-2026, $ mn 152
Table 72. UAE Location Based Services Market by Industry Vertical, 2016-2026, $ mn 152
Table 73. Saudi Arabia Location Based Services Market by Location, 2016-2026, $ mn 154
Table 74. Saudi Arabia Location Based Services Market by Technology, 2016-2026, $ mn 154
Table 75. Saudi Arabia Location Based Services Market by Industry Vertical, 2016-2026, $ mn 154
Table 76. South Africa Location Based Services Market by Location, 2016-2026, $ mn 156
Table 77. South Africa Location Based Services Market by Technology, 2016-2026, $ mn 156
Table 78. South Africa Location Based Services Market by Industry Vertical, 2016-2026, $ mn 156
Table 79. Alcatel-Lucent SA: Company Snapshot 162
Table 80. Alcatel-Lucent SA: Business Segmentation 162
Table 81. Alcatel-Lucent SA: Product Portfolio 163
Table 82. Alcatel-Lucent SA: Revenue, 2016-2018, $ mn 163
Table 83. Alcatel-Lucent SA: Recent Developments 163
Table 84. Risk Evaluation for Investing in Global Market, 2019-2026 184
Table 85. Critical Success Factors and Key Takeaways 187

Figure 1. Research Method Flow Chart 14
Figure 2. Breakdown of Primary Research 16
Figure 3. Bottom-up Approach and Top-down Approach for Market Estimation 18
Figure 4. Global Market Forecast in Optimistic, Conservative and Balanced Perspectives, 2019-2026 20
Figure 5. Global Location Based Services Market, 2019-2026, $ mn 23
Figure 6. Impact of COVID-19 on Business 27
Figure 7. Primary Drivers and Impact Factors of Global Location Based Services Market 29
Figure 8. Primary Restraints and Impact Factors of Global Location Based Services Market 32
Figure 9. Investment Opportunity Analysis 36
Figure 10. Porter’s Fiver Forces Analysis of Global Location Based Services Market 39
Figure 11. Breakdown of Global Location Based Services Market by Component, 2019-2026, % of Revenue 43
Figure 12. Contribution to Global 2020-2026 Cumulative Revenue by Component, Value ($ mn) and Share (%) 44
Figure 13. Global Location Based Services Market: Hardware, 2016-2026, $ mn 45
Figure 14. Global Location Based Services Market: Software, 2016-2026, $ mn 46
Figure 15. Global Location Based Services Market: Services, 2016-2026, $ mn 47
Figure 16. Global Location Based Services Market: Deployment and Integration, 2016-2026, $ mn 48
Figure 17. Global Location Based Services Market: Application Support and Maintenance, 2016-2026, $ mn 49
Figure 18. Global Location Based Services Market: Consulting and Training, 2016-2026, $ mn 50
Figure 19. Breakdown of Global Location Based Services Market by Location, 2019-2026, % of Revenue 51
Figure 20. Contribution to Global 2020-2026 Cumulative Revenue by Location, Value ($ mn) and Share (%) 52
Figure 21. Global Location Based Services Market: Indoor LBS, 2016-2026, $ mn 53
Figure 22. Global Location Based Services Market: Outdoor LBS, 2016-2026, $ mn 54
Figure 23. Breakdown of Global Location Based Services Market by Technology, 2019-2026, % of Revenue 56
Figure 24. Contribution to Global 2020-2026 Cumulative Revenue by Technology, Value ($ mn) and Share (%) 56
Figure 25. Global Location Based Services Market: GPS, 2016-2026, $ mn 57
Figure 26. Global Location Based Services Market: Assisted GPS (A-GPS), 2016-2026, $ mn 58
Figure 27. Global Location Based Services Market: Enhanced GPS (E-GPS), 2016-2026, $ mn 59
Figure 28. Global Location Based Services Market: Enhanced Observed Time Difference (EOTD), 2016-2026, $ mn 60
Figure 29. Global Location Based Services Market: Observed Time Difference (OTD), 2016-2026, $ mn 61
Figure 30. Global Location Based Services Market: Wi-Fi, 2016-2026, $ mn 62
Figure 31. Global Location Based Services Market: Bluetooth Low Energy (BLE), 2016-2026, $ mn 63
Figure 32. Global Location Based Services Market: Cell ID, 2016-2026, $ mn 64
Figure 33. Global Location Based Services Market: Other Technologies, 2016-2026, $ mn 65
Figure 34. Breakdown of Global Location Based Services Market by Application, 2019-2026, % of Revenue 67
Figure 35. Contribution to Global 2020-2026 Cumulative Revenue by Application, Value ($ mn) and Share (%) 67
Figure 36. Global Location Based Services Market: Mapping and Navigation, 2016-2026, $ mn 68
Figure 37. Global Location Based Services Market: Business Intelligence & Analytics, 2016-2026, $ mn 69
Figure 38. Global Location Based Services Market: Social Networking & Entertainment, 2016-2026, $ mn 70
Figure 39. Global Location Based Services Market: Location-based Advertising, 2016-2026, $ mn 71
Figure 40. Global Location Based Services Market: Proximity Marketing, 2016-2026, $ mn 72
Figure 41. Global Location Based Services Market: Fleet Management, 2016-2026, $ mn 73
Figure 42. Global Location Based Services Market: Local Search & Information, 2016-2026, $ mn 74
Figure 43. Global Location Based Services Market: Asset Tracking, 2016-2026, $ mn 75
Figure 44. Global Location Based Services Market: Other Applications, 2016-2026, $ mn 76
Figure 45. Breakdown of Global Location Based Services Market by Industry Vertical, 2019-2026, % of Revenue 78
Figure 46. Contribution to Global 2020-2026 Cumulative Revenue by Industry Vertical, Value ($ mn) and Share (%) 78
Figure 47. Global Location Based Services Market: Transportation & Logistics, 2016-2026, $ mn 79
Figure 48. Global Location Based Services Market: Government & Public Utilities, 2016-2026, $ mn 80
Figure 49. Global Location Based Services Market: IT & Telecom, 2016-2026, $ mn 81
Figure 50. Global Location Based Services Market: BFSI, 2016-2026, $ mn 82
Figure 51. Global Location Based Services Market: Manufacturing, 2016-2026, $ mn 83
Figure 52. Global Location Based Services Market: Retail, 2016-2026, $ mn 84
Figure 53. Global Location Based Services Market: Healthcare & Life Sciences, 2016-2026, $ mn 85
Figure 54. Global Location Based Services Market: Media & Entertainment, 2016-2026, $ mn 86
Figure 55. Global Location Based Services Market: Hospitality, 2016-2026, $ mn 87
Figure 56. Global Location Based Services Market: Other Verticals, 2016-2026, $ mn 88
Figure 57. Global Market Snapshot by Region 89
Figure 58. Geographic Spread of Worldwide Location Based Services Market, 2019-2026, % of Revenue 90
Figure 59. Contribution to Global 2020-2026 Cumulative Revenue by Region, Value ($ mn) and Share (%) 91
Figure 60. North American Location Based Services Market, 2016-2026, $ mn 94
Figure 61. Breakdown of North America Location Based Services Market by Country, 2019 and 2026, % of Revenue 94
Figure 62. Contribution to North America 2020-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%) 95
Figure 63. U.S. Location Based Services Market, 2016-2026, $ mn 97
Figure 64. Canada Location Based Services Market, 2016-2026, $ mn 100
Figure 65. Location Based Services Market in Mexico, 2016-2026, $ mn 102
Figure 66. European Location Based Services Market, 2016-2026, $ mn 105
Figure 67. Breakdown of European Location Based Services Market by Country, 2019 and 2026, % of Revenue 105
Figure 68. Contribution to Europe 2020-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%) 106
Figure 69. Location Based Services Market in UK, 2016-2026, $ mn 107
Figure 70. Location Based Services Market in France, 2016-2026, $ mn 109
Figure 71. Location Based Services Market in Germany, 2016-2026, $ mn 111
Figure 72. Location Based Services Market in Spain, 2016-2026, $ mn 114
Figure 73. Location Based Services Market in Italy, 2016-2026, $ mn 116
Figure 74. Location Based Services Market in Russia, 2016-2026, $ mn 118
Figure 75. Location Based Services Market in Rest of Europe, 2016-2026, $ mn 120
Figure 76. Asia-Pacific Location Based Services Market, 2016-2026, $ mn 123
Figure 77. Breakdown of APAC Location Based Services Market by Country, 2019 and 2026, % of Revenue 123
Figure 78. Contribution to APAC 2020-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%) 124
Figure 79. Location Based Services Market in China, 2016-2026, $ mn 125
Figure 80. Location Based Services Market in Japan, 2016-2026, $ mn 128
Figure 81. Location Based Services Market in India, 2016-2026, $ mn 130
Figure 82. Location Based Services Market in Australia, 2016-2026, $ mn 132
Figure 83. Location Based Services Market in South Korea, 2016-2026, $ mn 134
Figure 84. Location Based Services Market in Rest of APAC, 2016-2026, $ mn 136
Figure 85. South America Location Based Services Market, 2016-2026, $ mn 139
Figure 86. Breakdown of South America Location Based Services Market by Country, 2019 and 2026, % of Revenue 139
Figure 87. Contribution to South America 2020-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%) 140
Figure 88. Location Based Services Market in Argentina, 2016-2026, $ mn 141
Figure 89. Location Based Services Market in Brazil, 2016-2026, $ mn 143
Figure 90. Location Based Services Market in Chile, 2016-2026, $ mn 145
Figure 91. Location Based Services Market in Rest of South America, 2016-2026, $ mn 147
Figure 92. Location Based Services Market in Middle East and Africa (MEA), 2016-2026, $ mn 149
Figure 93. Breakdown of MEA Location Based Services Market by Country, 2019 and 2026, % of Revenue 149
Figure 94. Contribution to MEA 2020-2026 Cumulative Revenue by Country, Value ($ mn) and Share (%) 150
Figure 95. Location Based Services Market in UAE, 2016-2026, $ mn 151
Figure 96. Location Based Services Market in Saudi Arabia, 2016-2026, $ mn 153
Figure 97. Location Based Services Market in South Africa, 2016-2026, $ mn 155
Figure 98. Growth Stage of Global Location Based Services Industry over the Forecast Period 158
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Global Location Based Services (LBS) Market Outlook, 2030

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