The hazelnut market, valued around USD 6.94 billion in 2023, is driven by growing demand in confectionery products and health benefits associated with nuts.
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The production, processing, and international trading of hazelnuts—which are prized for their flavor, health benefits, and cultural significance—are all included in the hazelnut industry. Hazelnuts have a long history in places like Turkey, where they have been farmed for many years and incorporated into regional dishes and customs. Apart from Turkey, other major producers of hazelnuts are the United States and Italy, each of which contributes unique types valued for their flavor profiles and quality. Governments everywhere have a significant impact on the hazelnut business by enforcing laws that guarantee fair trade practices, high standards of quality, and environmental sustainability. These laws cover food safety standards that protect consumer health, export-import rules that facilitate international trade, and agricultural policies that control hazelnut cultivation methods. Furthermore, government programs frequently provide funding for the advancement of sustainable farming methods and research and development into hazelnut farming techniques, encouraging efficiency and innovation in the sector. Hazelnuts are widely valued in culinary customs around the world and are commonly used in baked goods, savory dishes, and confections. Additionally, they are connected to joyous events and customs, representing fertility, plenty, and success across diverse societies. In order to ensure that hazelnuts continue to be a mainstay in international markets for years to come, the industry is constantly evolving with innovations in processing, product development, and sustainable practices as consumer awareness of hazelnuts' health benefits, including their role in heart health and antioxidant properties, grows.
According to the research report, “Global Hazelnuts Market Outlook, 2029” published by Bonafide Research, the market was valued around USD 6.94 Billion in 2023. The growing demand for natural and healthful ingredients around the world is expected to propel the hazelnut industry's impressive expansion. Due to their high concentrations of good fats, vitamins, minerals, and antioxidants, hazelnuts are becoming more and more popular among health-conscious customers looking for beneficial food options. Growing uses of hazelnuts in a variety of industries, including baking, confectionery, dairy substitutes, and snacks, have an impact on market dynamics because of their adaptability and consumer appeal. Technological developments in processing and cultivation processes are guaranteeing sustainable practices while improving quality and output. Furthermore, in order to satisfy the rising demands of the market, hazelnut-producing regions—most notably those in Turkey, Italy, and the United States—are increasing their production capacity. International commerce and market access are facilitated by government assistance for agriculture through agricultural policies and regulatory frameworks that further increase market stability and quality standards. The need for tasty and healthy ingredients is being driven by consumer awareness, and the hazelnut industry is in a good position to take advantage of these trends by encouraging innovation and market expansion in a variety of international markets.
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•Growing Consumer Preference for Better Snack Options and Natural Ingredients: The market for hazelnuts is being driven by consumers' growing desire for natural ingredients and better snack options. Hazelnuts are prized for their nutritional qualities, which include high concentrations of antioxidants, vitamins, minerals, and good fats. Hazelnuts are added to a wide range of products, including snacks, candies, baked goods, and nut butters, as health-conscious consumer trends continue to grow worldwide. This appeals to a diversified market that values both flavor and nutrition.
•Increased Use in Chocolate and Confectionery Products: Hazelnuts are a staple in many well-known chocolate goods, including bars, pralines, and spreads like Nutella, which significantly boosts demand in the confectionery industry. Customers love chocolates with hazelnuts because of their distinct flavor and texture, which heightens the chocolate's sensory appeal. The demand for hazelnuts is further fueled by the expansion of luxury chocolate markets around the world as well as advancements in product formulation and packaging. The demand for decadent confections made with premium, natural ingredients is driving market expansion, and hazelnuts are particularly well-liked in artisanal and gourmet chocolates.
Market Challenges
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•Climate Change and Weather Variability: Growing hazelnuts is very dependent on the weather, and climate change presents several difficulties. Droughts, heavy rains, and temperature swings are examples of erratic weather patterns that can affect crop yields and quality. For hazelnut trees to flourish, certain climate requirements must be met, such as moderate winters and enough rainfall throughout the growing seasons. Disruptions brought on by climate change pose a threat to decreased output, increased susceptibility to disease, and the dispersion of suitable growing zones geographically. Improved irrigation methods, crop protection tactics, and even changing cultivation areas are some of the ways that farmers and producers must adapt. All of these measures call for large financial outlays and modifications.
•Control of Pests and Illnesses: Growers have ongoing difficulties since hazelnut harvests are susceptible to a wide range of pests and illnesses. Aphids, mites, and caterpillars are common pests that can harm leaves, blossoms, and nuts, resulting in decreased yields and lower-quality produce. The health of orchards is also threatened by diseases like bacterial blight and eastern filbert blight (EFB), which calls for strict monitoring and control efforts. Integrated pest management (IPM) techniques, which include biological control, cultural norms, and the prudent use of pesticides, are frequently a part of successful pest and disease management methods. It is still difficult to strike a balance between consumer safety, environmental sustainability, and efficient control. Furthermore, the worldwide trade and transportation of hazelnut plants raises the possibility of bringing in new pests and illnesses, necessitating cooperation between nations and adherence to phytosanitary laws in order to reduce risks and safeguard Global Hazelnut Production.
Market Trends
•Growing Trend of Hazelnut-Based Items: Due to its distinct flavor and health advantages, hazelnuts are becoming more and more popular in a variety of food and drink items. As customers look for healthier and more decadent sweets, hazelnuts are being used more and more in baked products, spreads (like Nutella), chocolates, and dairy substitutes. The popularity of hazelnuts as a good source of fiber, vitamins, minerals, and healthy fats is consistent with consumers' desire for wholesome, practical foods. In order to satisfy consumer demand for a wide range of high-quality products, manufacturers are experimenting with formulations based on hazelnuts, which is helping the market to grow across several segments.
•Sustainable Hazelnut Cultivation Initiatives: Within the hazelnut sector, there is a rising emphasis on sustainable methods that prioritize social responsibility, environmental stewardship, and economic viability. Regions that produce hazelnuts, mainly in Turkey, Italy, and the US, are employing sustainable farming practices such improved soil health, integrated pest management, and water conservation. These programs seek to safeguard the long-term sustainability of hazelnut orchards, lessen their negative effects on the environment, and preserve natural resources. Customers are choosing companies that show a dedication to morality and environmental responsibility as they become more conscious of the value of sustainable sourcing. As a result, industry efforts to create more accountable and transparent hazelnut production chains are being pushed by sustainability initiatives, which are also changing market dynamics and purchasing decisions.
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Based on the report, the Form segment is segmented into Roasted, Unroasted. Roasted segment is leading in the Hazelnuts Market due to enhanced flavour, convenience, and increasing consumer preference for ready-to-eat snacks.
Because consumers prefer ready-to-eat snacks and the Roasted sub-segment of the Hazelnut industry has a better flavor profile, it is leading the form channel. Hazelnuts are more appealing in a variety of culinary applications because roasting them brings out their inherent nutty flavor and crisps up their texture. In confections like chocolate spreads, pralines, and desserts, roasted hazelnuts are frequently utilized because their rich, toasted notes harmonize well with sweet flavors. In addition, roasting releases the nuts' natural oils and intensifies their scent, which makes them perfect for nut butters, snack mixes, and baked goods. Since roasted nuts are ready to eat right away and don't require any additional preparation, the roasted hazelnut market is growing as a result of consumer demand for convenience and indulgence. In the retail sector, where packaged roasted hazelnuts satisfy busy lifestyles and snacking tastes, this convenience component is especially alluring. Roasted hazelnuts are also quite popular in the foodservice sector, where they are utilized to give crunch and depth to menu items that range from salads to gourmet cuisine. The roasted hazelnut sub-segment's strong growth highlights its adaptability and consumer appeal, establishing it as a major force behind the changing product landscape of the hazelnut industry.
Based on the report, the Type segment is segmented into Whole Hazelnut, Hazelnut Paste, Hazelnut Flour & Hazelnut Oil. The Hazelnut Oil segment is estimated to grow at a higher growth rate in the Hazelnuts Market due its versatile culinary uses, high nutritional value, and increasing consumer preference for natural and healthy cooking oils.
The Hazelnut Oil sub-segment is leading the Hazelnut Market due to a number of important aspects that emphasize its expanding appeal and wide range of uses. Because of its distinct flavor profile, which is similar to that of roasted nuts, hazelnut oil is highly valued and frequently used as an ingredient in baking, marinades, and salad dressings. It may be cooked at high temperatures without losing its delicate flavor or nutritional value thanks to its high smoke point. Furthermore, hazelnut oil is prized for its health-promoting qualities due to its abundance in antioxidants, monounsaturated fats, and vitamins E and B. These nutrients support general wellbeing, heart health, and skin nourishment, which is consistent with growing consumer desires for natural, functional meals. Because of the oil's hydrating and anti-inflammatory qualities, it is frequently used in cosmetics and personal care products, demonstrating its flexibility outside of the kitchen. Improvements in extraction methods that maintain the nutritional value and flavor of hazelnut oil contribute to the sub segment’s growth. Growing consumer awareness of the health benefits of hazelnut oil due to trends toward natural ingredients and healthier lifestyles is driving the market's expansion in product offerings and improved channels of distribution, including e-commerce sites that serve a global clientele looking for high-end culinary and wellness products. These factors collectively position hazelnut oil as a leading segment within the hazelnut market, poised for continued growth in the coming years.
Europe is dominating the Hazelnuts Market due to its extensive cultivation in countries like Turkey and Italy, coupled with high domestic consumption and significant exports to global markets.
The Hazelnut Market is dominated by Europe for a number of strong reasons. Due to their long history of hazelnut farming and their ideal climate, Turkey and Italy have historically been in the forefront of hazelnut cultivation. Turkey leads the world in hazelnut production; the country's Black Sea region is known for its superior hazelnut production. Italy is not far behind, renowned for its high-end cultivars like Tonda Gentile delle Langhe, which is valued for its unique qualities and deep flavor. Additionally, a robust processing and distribution infrastructure supports Europe's market domination in hazelnuts. Well-established networks of exporters and processors in nations like Italy and Turkey guarantee the reliability and quality of hazelnut goods that reach international markets. The capacity to service varied consumer demands across many categories, such as the confectionery and bread industries, as well as the manufacturing of hazelnut spreads and beverages, is facilitated by the extensive supply chain capability of European hazelnut providers. Hazelnuts also meet strict quality requirements because of Europe's leadership in food safety standards and regulatory frameworks, which boosts their competitiveness in the market and customer trust. The region is a global leader in hazelnut production, which is further supported by its dedication to innovative farming methods and sustainable agricultural practices. Europe is well-positioned to sustain its dominance in the global hazelnut industry due to its strategic advantages in cultivation, processing know-how, and market access, particularly as the demand for hazelnuts grows on a global scale.
Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029
Aspects covered in this report
• Hazelnuts Market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation
By Type
• Whole Hazelnut
• Hazelnut Paste
• Hazelnut Flour
• Hazelnut Oil
• Others
By Form
• Roasted
• Unroasted
By Application
• Personal Care & Cosmetics
• Pharmaceutical Industry
• Food & Beverages
• Others
By Distribution Channel
Online
Offline
The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.
Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Hazelnuts industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.
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