Global Mayonnaise Market Outlook, 2029

Since its invention in the 18th century, mayonnaise—a rich, creamy emulsion of oil, egg yolk, vinegar, or lemon juice—has been a mainstay in kitchens all around the world. Mayonnaise is thought to have originated in France. It became well-known for its distinct flavor and adaptability very fast, and it was used as a main component in many different recipes, including salads, sandwiches, dips, and dressings. Innovations in the sector, such as flavored, low-fat, and vegan versions that satisfy a range of dietary requirements and consumer preferences, have contributed to its expansion. The growth of the mayonnaise market has also been fuelled by the emergence of convenience foods and the need for high-quality condiments in the foodservice industry. Government rules are essential to upholding product standards and safety. Organizations such as the European Food Safety Authority (EFSA) in Europe and the Food and Drug Administration (FDA) in the United States establish stringent requirements for ingredients, labelling, and production procedures to guarantee consumer health and transparency. Furthermore, industrial practices are being shaped by the shift towards ecologically friendly and sustainable packaging solutions, which are in line with global sustainability goals.

According to the research report, “Global Mayonnaise Market Outlook, 2029” published by Bonafide Research the market was valued around USD 12.80 Billion in 2023. The rising demand from consumers for quick, prepared meals and the growing range of flavoured and organic mayonnaise options will propel the mayonnaise industry's growth in the upcoming years. A wider range of consumers are being catered to by producers who are experimenting with low-fat, vegan, and gluten-free formulas in response to the growing trend of health-conscious eating. The foodservice industry's dependence on mayonnaise as a fundamental component in numerous dishes and the rising appeal of fast food both contribute to the market's growth. With their growing levels of urbanization and disposable income, emerging markets in Latin America and Asia-Pacific offer rich prospects for market penetration. The industry's positive outlook is further supported by improvements in product shelf life and distribution efficiency brought about by developments in packaging and preservation procedures. The market for mayonnaise is anticipated to increase steadily as culinary trends change and tastes around the world become more diverse, propelled by both established and new product offers.

Market Drivers

• Shifting Culinary Trends and Dietary Preferences: One important factor propelling the mayonnaise industry is consumers' shifting preferences for varied culinary experiences and convenience meals. Across the world, mayonnaise is a frequently used condiment and ingredient in many different types of food, such as salads, sandwiches, dips, and sauces. There is an increasing need for quick meal options that include mayonnaise to improve flavor and texture as consumer lifestyles get busier. Furthermore, mayonnaise's traditional uses have been extended by the popularity of fusion cookery and other international cuisines, which has fueled market expansion. In response to these shifts, producers are launching novel tastes, textures, and formulas to accommodate consumers' shifting needs and desires, spurring innovation and market growth.
• Health and Wellness Trends: Rising consumer consciousness regarding health and well-being is a significant factor influencing the market for mayonnaise. Demand for healthier mayonnaise options that are devoid of artificial chemicals like preservatives and colors and low in calories, fat, and cholesterol is growing. Producers are responding to these demands with innovative mayonnaise products that appeal to consumers who are health-conscious, such as light, low-fat, and organic varieties. Manufacturers have been forced to reformulate their products using natural oils and non-GMO components as a result of consumer preferences for clean label products and natural ingredients. In the health-conscious Mayonnaise market, the emphasis on sustainable sourcing methods and label transparency further builds customer confidence and propels market expansion.

Market Challenges



• Trends in Health and Wellbeing: The growing emphasis on health and wellbeing among consumers presents a big obstacle for the mayonnaise industry. Traditional mayonnaise products are frequently criticized for using ingredients like eggs and vegetable oils, which some consumers believe to be less healthful, as well as for having a high fat and calorie content. Customers' tastes have shifted as a result, favoring lighter, healthier options like low-fat or low-calorie mayonnaise varieties. In order to satisfy these needs without sacrificing flavor or texture, manufacturers are therefore faced with a challenge to innovate and reformulate their products. Furthermore, the growing acceptance of plant-based diets has increased demand for vegan mayonnaise options, which puts additional pressure on established mayonnaise companies to change or expand their product lines in order to stay competitive in a shifting market.
• Sustainability and Environmental Concerns: Growing consumer awareness and concern about sustainability and environmental effect presents a big challenge for the mayonnaise business. Traditional mayonnaise ingredients, especially eggs and vegetable oils, can have an impact on the environment in terms of greenhouse gas emissions, water use, and land use. Customers are looking more and more for goods from brands that value ethical production processes, transparent supply chains, and sustainable sourcing techniques. This trend is forcing mayonnaise producers to reevaluate where they source their ingredients, what goes into their packaging, and how they produce their product in order to lessen their environmental impact and win over environmentally concerned consumers. As the mayonnaise sector moves toward more ecologically friendly processes, it has a difficult challenge to meet these sustainability requirements while preserving product quality and price.

Market Trends

• Formulations Mindful of Health: There is a noticeable trend in the mayonnaise market towards more health-conscious varieties. As customers become more conscious of their health and well-being, they are looking for mayonnaise products that provide healthier options without sacrificing flavor. Options for low-fat, low-calorie, and cholesterol-free mayonnaise have emerged as a result of this trend. In addition, as more people adopt vegetarian and vegan diets, there is an increasing demand for vegan and plant-based mayonnaise. In place of typical eggs, these formulations frequently use components like aquafaba (chickpea water) or plant-based oils, making them appealing to a wider range of consumers, including those with dietary preferences or constraints. Additionally, producers are concentrating on clean-label goods, stressing natural components and the lack of synthetic additives, preservatives, and genetically modified organisms (GMOs), which is in line with the increasing consumer demand for transparency and health benefits in their food choices.
• Gourmet and Flavored Variants: The rise of flavored and gourmet mayonnaise varieties is another significant development in the industry. Manufacturers are releasing a wide range of novel flavors, from fiery sriracha and chipotle to exotic truffle and wasabi, in response to consumers' need for more daring and varied taste sensations. The increased need for distinctive and high-end culinary experiences in both home kitchens and the restaurant industry is being met by this trend. Gourmet mayonnaise products are typically marketed as high-end items with quality ingredients and complex flavor profiles that appeal to foodies and people who want to serve better food. In addition to helping companies stand out in a crowded market, flavor diversity draws in a larger customer base, particularly younger ones who are more likely to experiment with bold and novel tastes.

Based on the report, the End Use segment is segmented into Institutional, Retail. Institutional segment is expected to lead in the Mayonnaise Market due to high demand from restaurants, hotels, and catering services.

The Institutional sub-segment is leading the Mayonnaise Market mainly because it is widely used in the foodservice sector, which encompasses cafeterias, hotels, restaurants, and catering services. To keep up with the increasing demand for prepared and ready-to-eat foods, institutional purchasers usually buy mayonnaise in large amounts. In these restaurants, mayonnaise is an essential component of many different dishes, including salads, sandwiches, dressings, dips, and sauces. For foodservice operators who need to exceed consumer expectations for consistency in quality and flavor, mayonnaise's versatility and ease of use make it an essential ingredient. Additionally, the institutional sector gains from economies of scale in operations and procurement, which makes efficient distribution and cost-effective purchasing possible. Mayonnaise's institutional demand is growing as the foodservice industry spreads globally, especially in North America, Europe, and Asia-Pacific. This demand is driven by consumer preference for a variety of culinary experiences, growing dining-out trends, and the convenience of prepared meals.

Based on the report, the Type segment is segmented into Unflavored mayonnaise, Flavored mayonnaise. The Unflavored mayonnaise segment is estimated to grow at a higher growth rate in the Mayonnaise Market due to increasing consumer preference for versatile, traditional mayonnaise flavours without additional additives or alterations.

The Unflavored sub segment of the Mayonnaise industry is expanding, mostly as a result of consumers' changing tastes for adaptable and natural condiments. Customers who value classic flavors and want a flavorful base that goes well with a variety of foods without dominating them will be drawn to unflavored mayonnaise. This category serves people who want their mayonnaise to have the real deal, without any added spices or additives, with a creamy texture and tangy flavor profile. Furthermore, plain mayonnaise provides versatility in culinary creations by acting as a base component in homemade sauces, dressings, and spreads. Consumers who are concerned about their health also choose unflavored mayonnaise options that highlight the transparency and simplicity of the components; they frequently choose for goods that have little to no artificial coloring, flavoring, or preservatives. Unflavored mayonnaise is becoming more and more popular because of its adaptability to both home and professional culinary settings. Chefs and home cooks find it to be a great way to intensify flavors without overpowering the flavors of the meal they pair it with.

North America Region is dominating the Mayonnaise Market due to high consumption rates and established brands, while APAC region is expected to experience rapid growth fuelled by increasing urbanization and culinary diversity.

North America dominates the Mayonnaise Market due to longstanding consumer preferences and established market players. Mayonnaise has been a staple in North American cuisine for decades, deeply integrated into popular dishes like sandwiches, salads, and dips. The region's robust foodservice industry and widespread consumption habits contribute to high demand and market penetration. Moreover, North American consumers value quality, brand loyalty, and product consistency, factors that major manufacturers like Kraft Heinz and Unilever have successfully capitalized on. The mayonnaise market, on the other hand, is expanding quickly in the Asia-Pacific (APAC) area due to factors such rising urbanization, diets that are more Westernized, and an expanding middle class that has disposable means. The demand for mayonnaise as a flexible condiment and ingredient is being driven by the diversified culinary environment of APAC and the region's adoption of global food trends. Additionally, the market's expansion in APAC is being fueled by aggressive marketing tactics used by local and global companies, as well as growing consumer awareness of convenience meals.

Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Mayonnaise Market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type
• Flavoured mayonnaise
• Eggless/ Vegan mayonnaise
• Others

By End Users
• Residential
• Commercial

By Distribution Channel
• Online Retailers
• Offline
Supermarkets/Hypermarkets
Convenience Stores

By Packaging Type
• Bottles
• Pouch
• Others

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Mayonnaise industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.