Global Natural Food Preservatives Market Outlook, 2029

With the goal of extending the shelf life of food products without the use of artificial chemicals, the Natural Food Preservatives Sector, which operates worldwide, comprises a wide range of compounds that are produced from natural sources, including plants, herbs, and minerals. Natural preservatives have long been a crucial part of customary food preservation techniques used by societies all throughout the world, even predating contemporary industrial procedures. Different cultural groups have historically used natural preservatives like salt, vinegar, and spices to extend the shelf life and flavor of food. This market is unique in that consumers are becoming more and more interested in clean-label foods, which is creating a demand for natural preservatives because they are thought to be safer and healthier than their synthetic equivalents. Government rules are very important to this industry. The FDA in the US and EFSA in Europe are two examples of regulatory bodies that set criteria for the safety and labeling of food additives, including natural preservatives. These rules make sure that natural preservatives adhere to strict standards for consumer transparency, safety, and efficacy. Regulations are changing all the time, impacting product formulas and market dynamics as people become more conscious of the advantages natural substances have for their health and the environment

According to the research report, “Global Natural Food Preservatives Market Outlook, 2029” published by Bonafide Research the market is anticipated to cross USD 1.30 Billion by 2029. The market for Natural Food Preservatives is expected to increase rapidly due to rising consumer demand for sustainable food preservation methods and clean-label products. Growing worries about artificial food ingredients and a trend toward healthy eating habits are shaping market dynamics. The market for natural food preservatives including citric acid, tocopherols, and rosemary extract is growing quickly as customers look for healthier options. Strict laws promoting food safety and transparency are also driving this trend by pushing food makers to use natural preservatives that adhere to legal requirements. Technological developments in formulation and extraction methods are also improving the effectiveness and applicability of natural preservatives, meeting the needs of many food and beverage industries. The natural food preservatives business is well-positioned to benefit from these developments, encouraging innovation and sustained growth in the worldwide market, thanks to rising consumer awareness and regulatory backing.

Market Drivers

• Clean-Label and Natural Product Demand: There has been a noticeable shift in customer preferences in favor of clean-label and natural food goods. A growing consciousness regarding the potential health hazards linked to artificial preservatives has led customers to look for substitutes that they consider to be more secure and wholesome. Plant extracts (including rosemary and green tea extracts), vinegar, and essential oils are examples of natural food preservatives that are becoming more and more popular since they may prevent oxidation and microbial growth without the use of synthetic chemicals. In order to appeal to consumers that value transparency and natural ingredients in their food choices and are health-conscious, manufacturers are reformulating their products with natural preservatives in response to this demand.
• Tight Rules and Prohibitions on Synthetic Preservatives: Because of possible health risks, regulatory agencies in different parts of the world are enforcing stronger regulations and outright prohibiting synthetic preservatives like butylated hydroxy anisole (BHA) and butylated hydroxytoluene (BHT). Food producers are being forced by the current regulatory landscape to look at natural options for food product preservation. For instance, the European Union has placed strict restrictions on artificial preservatives, pushing food producers to use natural preservatives that adhere to clean-label standards. Comparably, the food business is being forced to innovate with natural preservatives by governmental activities in other regions of the world. Because of this, the market for natural food preservatives is expanding as businesses make R&D investments to satisfy regulatory requirements and consumer expectations for natural and safe food solutions.

Market Challenges



• Regulatory Obstacles and Labeling Standards: Navigating regulatory frameworks and compliance standards across many geographies is a key problem in the natural food preservatives market. Regulations governing food additives and preservatives, particularly natural ones, are frequently strict and can differ greatly between nations. It can be expensive and time-consuming for producers to comply with these requirements because they require substantial testing and documentation to demonstrate the safety and effectiveness of natural preservatives. Furthermore, the regulations governing the labeling of natural food preservatives can be complicated, requiring precise and lucid information that not only conforms to local laws but also successfully conveys benefits to customers.
• Stability and Efficacy Concerns: Assurance of the stability and effectiveness of natural preservatives in food products is another difficulty. It can be difficult for natural preservatives to remain effective over extended periods of storage and in a variety of environmental circumstances. The effectiveness of the preservative in inhibiting microbial growth and preventing food spoiling can be affected by various factors, including pH levels, temperature variations, and interactions with other substances. To maximize the effectiveness of natural preservatives without sacrificing product quality or safety, manufacturers must carry out stringent stability testing and recipe modifications. Gaining consumer trust and preserving product integrity in the cutthroat natural food preservatives market require addressing these stability challenges.

Market Trends

• Growth in Customer Preference for Clean-Label Products and Natural Ingredients: Plant-based food preservatives including rosemary extract, grapefruit seed extract, and green tea extract are in high demand due to the growing customer preference for clean-label products. Customers are becoming more picky about preservatives and artificial additions, and they are looking for items with identifiable ingredients. In order to match consumer expectations for healthier and more natural food options, food manufacturers are being influenced by this trend to reformulate their products using natural preservatives.
• Technological Developments in Extraction and Formulation Procedures: The market for natural food preservatives is being shaped by technological advancements in extraction methods and formulation procedures. Technological developments in extraction techniques, such enzymatic and supercritical fluid extraction, make it possible to effectively separate bioactive substances from natural sources while maintaining their functionalities. Thanks to these developments, producers may now create natural preservatives that are more stable and effective, meeting the unique preservation requirements of various food and drink items. Furthermore, developments in Nano emulsion and microencapsulation technologies are improving the bioavailability and delivery of natural preservatives in food matrices, guaranteeing best results and consumer acceptance. Innovation is being fueled by these technical advancements, which are also increasing the natural food preservatives' potential applications in the global market.

Based on the report, the Function segment is segmented into Antimicrobial, Antioxidant. Antimicrobial segment is expected to lead in the Natural Food Preservatives Market due to their effectiveness in inhibiting the growth of bacteria, yeast, and mould, thereby extending the shelf life of food products naturally.

Due to its vital function in prolonging the shelf life of perishable food products, the Antimicrobial sub-segment is driving the Natural Food Preservatives Market. By stopping the growth of bacteria, yeast, and mold in food, antimicrobial preservatives help to keep food fresh and prevent spoiling. Due to health concerns and the need for clean-label products, consumers are favoring natural food preservatives like antimicrobials over synthetic ones. Because of their perceived safety and efficacy, natural antimicrobial preservatives made from plant extracts (like rosemary extract, grapefruit seed extract), or essential oils (like oregano oil, tea tree oil), are becoming more and more popular. These natural antimicrobials offer additional health benefits, including as antioxidant qualities and possible antimicrobial efficacy against foodborne pathogens, in addition to providing microbiological stability. Furthermore, in the manufacturing of organic and natural foods—where the use of synthetic ingredients is limited or forbidden—antimicrobial preservatives are essential. The need for natural antimicrobial preservatives is predicted to continue rising as the food industry moves toward natural and organic formulations in response to consumer preferences and regulatory demands. This will spur innovation and market expansion in the natural food preservatives sector.

Based on the report, the Product segment is segmented into Edible Oil, Rosemary Extracts, Natamycin, Vinegar, Chitosan & Others. The Rosemary Extracts segment is estimated to grow at a higher growth rate in the Natural Food Preservatives Market due to its strong antioxidant properties and effectiveness in extending shelf life naturally.

The market for Natural Food Preservatives is seeing expansion in the Rosemary Extract sub segment because of a number of important considerations. Because of its potent antioxidant qualities, rosemary extract, which is made from the leaves of the rosemary plant (Rosmarinus officinal is), is becoming more and more well-liked as a natural preservative. By inhibiting oxidation and microbial deterioration, these qualities enable food goods last longer on the shelf. This lessens the need for artificial preservatives like BHA and BHT, which are being investigated more and more for possible health hazards. Furthermore, consumers looking for natural and minimally processed foods find rosemary extract appealing as a clean-label component. Its ability to retain color and flavor without adding off-putting flavors or aromas makes it even more appealing to food manufacturers. Furthermore, the increasing inclination of consumers towards plant-based components and sustainable food production methods is in line with rosemary extract. The demand for rosemary extract as a natural food preservative is predicted to increase due to growing knowledge of the health advantages of antioxidants in preventing chronic diseases. This will spur innovation in the application of rosemary extract across a wide range of food and beverage categories.

North America Region is dominating the Natural Food Preservatives Market due to stringent regulatory standards and increasing consumer preference for clean-label products, while APAC experiences rapid growth driven by expanding food and beverage industries and rising health consciousness.

Due to a number of important variables, North America dominates the market for Natural Food Preservatives. First off, worries over artificial additives and preservatives have caused a notable movement in customer tastes in the area toward clean-label and natural food goods. In order to increase shelf life without sacrificing food safety or quality, food makers in North America have been forced to use natural preservatives made from plants, herbs, and other natural sources. In addition, strict legal frameworks in the US and Canada that monitor the use of artificial additives further promote the use of natural substitutes by food manufacturers, which in turn accelerates market expansion. However, due to a number of regionally specific variables, the Asia-Pacific (APAC) region is experiencing the strongest growth in the market for natural food preservatives. APAC nations like South Korea, Japan, China, and India are rapidly becoming more urbanized, having more disposable income, and altering their eating patterns. Natural and organic food products are preferred more often by people who are becoming more health conscious because they are thought to be safer and healthier. The APAC region's great biodiversity also provides a wide variety of natural compounds that may be used as food preservatives, which propels market expansion. The market for natural food preservatives is growing in Asia as a result of government initiatives supporting sustainable agriculture and food safety regulations. Overall, because of early adoption and regulatory restrictions, North America leads, but APAC's quick market growth is fueled by changing consumer preferences, economic development, and abundant natural resources conducive to natural preservatives production.



• At the International Production & Processing Expo in January 2023, Florida Food Products (FFP) introduced Veg Stable Fresh, a new clean label antioxidant ingredient. The goal of this plant-based approach is to meet the increasing demand in the meat and poultry industries for natural food preservatives. With advantages like longer shelf life and reduced rancidity, Veg Stable Fresh is a reflection of the food preservative industry's shift to natural, cleaner ingredients.
• A Canadian firm called Chinova Bioworks, which specializes in natural preservatives made from recycled mushroom stalks, announced in June 2023 that it is tripling its production capacity. The goal of this development is to fulfil growing demand and assist global growth, especially in quickly growing sectors such as non-alcoholic beer. Through a distribution arrangement, the company intends to first enter Australia and New Zealand before expanding into Asia and South America. This calculated action highlights Chinova Bioworks' dedication to offering natural preservatives that are both sustainable and efficient, all the while leveraging new prospects in the global food and beverage sector.
• For almost USD 1 billion, the Irish ingredients giant Kerry Group purchased Niacet, a leader in clean-label, low-sodium preservatives, from private investment firm SK Capital in June 2021. Niacet joins Kerry's worldwide food protection and preservation platform upon the transaction's completion.


Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Natural Food Preservatives Market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product
• Edible Oil
• Rosemary Extracts
• Natamycin
• Vinegar
• Chitosan
• Others

By Function
• Antimicrobial
• Antioxidant
• Other

By Application
• Seafood, Meat & Poultry Products
• Bakery Products
• Dairy Products
• Beverages
• Snacks
• Fruits & Vegetables
• Others

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Natural Food Preservatives industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.