Global Breast Pump Market Outlook, 2029

The breast pump industry has evolved significantly over the years, tracing its roots back to early attempts at milk extraction for infants who couldn't nurse directly. Initially, breast pumps were rudimentary, hand-operated devices, often uncomfortable and inefficient. However, as understanding of breastfeeding benefits grew, particularly in the 20th century, technological advancements transformed these tools into essential aids for mothers globally. The culture surrounding breastfeeding and breast pumps has shifted dramatically, especially as societal norms have increasingly supported women's rights to breastfeed and use breast pumps publicly and in the workplace. The stigma once attached to breastfeeding in public has diminished, replaced by advocacy for breastfeeding as a natural and essential practice for infant health. In terms of geographically, the breast pump market is diverse, with notable dominance in North America and Europe. These regions benefit from high awareness levels, advanced healthcare infrastructures, and supportive policies such as the Affordable Care Act in the U.S., which mandates insurance coverage for breast pumps. Europe's supportive maternity leave policies and government initiatives to promote breastfeeding further enhance market growth. In contrast, the Asia-Pacific region, with its large population and rising urbanization, represents the fastest-growing market segment. Increasing disposable incomes, coupled with government and NGO efforts to promote breastfeeding, are driving demand in countries like China and India. Regulatory frameworks play a crucial role in shaping the breast pump market. In the U.S., the Food and Drug Administration (FDA) regulates breast pumps as medical devices, ensuring they meet safety and efficacy standards. Similarly, in Europe, breast pumps must comply with the Medical Devices Directive (MDD) or the more recent Medical Device Regulation (MDR). These regulations ensure that breast pumps are safe, hygienic, and effective. Manufacturers must undergo rigorous testing and certification processes to enter these markets. According to the research report, “Global Breast Pump Market Outlook, 2029” published by Bonafide Research, the market is expected to grow with 8.54% CAGR by 2024-29. Market strategies among leading companies such as Medela LLC, Koninklijke Philips N.V., Ameda, Pigeon Corporation, and Spectra Baby USA focus on innovation, quality, and user convenience. Continuous product development is a hallmark of the industry, with companies introducing features like adjustable suction levels, battery-powered options, and smart pumps that connect to mobile apps. These advancements cater to the modern mother's need for efficiency, portability, and data tracking. Strategic partnerships, mergers, and acquisitions are also common as companies seek to expand their market presence and leverage technological advancements. Special aspects of the breast pump market include the differentiation between personal and hospital-grade pumps. Hospital-grade pumps are robust, designed for multiple users in clinical settings, and often rented for home use by mothers facing lactation challenges or with premature infants. These pumps are characterized by powerful motors and customizable settings to support varied lactation needs. Personal breast pumps, on the other hand, are tailored for individual use, offering convenience and privacy for daily routines. Cultural shifts have also influenced the market, as societal attitudes towards breastfeeding continue to evolve. Increased advocacy for breastfeeding benefits, supported by healthcare professionals and international organizations like the World Health Organization (WHO), has raised awareness and acceptance. Public and workplace support for breastfeeding mothers, including designated lactation rooms and flexible schedules, further bolsters the market.

Market Drivers • Increasing Awareness of Breastfeeding Benefits: There is growing recognition of the health benefits of breastfeeding for both infants and mothers. Breastfeeding is associated with improved immunity, reduced risk of chronic diseases, and better cognitive development in infants. For mothers, it can help with postpartum recovery and reduce the risk of certain cancers. This heightened awareness encourages more mothers to breastfeed, thereby increasing the demand for breast pumps. • Rising Women's Employment Rates: As more women enter the workforce, the need for convenient solutions to balance work and breastfeeding has become more pronounced. Breast pumps allow working mothers to express milk and store it for later use, ensuring that their infants can continue to receive breast milk even when the mother is not physically present. • Technological Advancements: The development of advanced breast pump technologies has significantly improved their efficiency, comfort, and ease of use. Innovations such as double electric pumps, adjustable suction levels, battery-powered options, and smart pumps that connect to mobile apps have made breast pumps more user-friendly and effective, driving their adoption. Market Challenges • Technological advancements: Manufacturers are constantly innovating and developing new features for breast pumps. This includes electric pumps, double pumps for simultaneous expression, smart pumps with Bluetooth connectivity and mobile apps, and wearable pumps for hands-free use. An example is Medela's Freestyle Hands-free breast pump with in-bra cups, offering portability and discretion. • Growing preference for closed-system pumps: Closed-system pumps are becoming increasingly popular due to their hygienic design. These pumps have a barrier between the collection kit and the motor, which helps prevent milk contamination. Medela and Ameda are leading manufacturers of closed-system breast pumps. • Rising awareness of breastfeeding benefits: There is a growing awareness of the numerous health benefits associated with breastfeeding for both mothers and babies. Educational campaigns by organizations like UNICEF and WHO, alongside informative resources from companies like Spectra Baby USA, are contributing to this rise in awareness. Market Trends • High cost: Breast pumps, particularly electric and hospital-grade models, can be expensive. This can be a barrier for some mothers, especially in developing countries. • Lack of awareness: In some regions, there is still a lack of awareness about the benefits of breast pumps and how to use them properly. • Regulations: Stringent regulatory requirements can act as barriers to entry for new companies and drive up development costs. However, these regulations are essential for ensuring the safety and efficacy of breast pumps.

Based on the report, the product segment is segmented into closed system and open system. The Closed systems in the breast pump industry lead due to their enhanced safety, reliability, and hygiene standards, which are critical factors for new mothers. In the breast pump industry, the preference for closed systems over open systems is largely driven by their superior safety, reliability, and hygiene standards, which are paramount for ensuring the health and well-being of both mothers and infants. A closed system breast pump is designed to create a barrier between the milk collection and the pumping mechanism, preventing milk from entering the tubing and the pump motor. This design effectively eliminates the risk of contamination and ensures that milk remains pure and safe for the baby. Hygiene is a top priority for parents, and closed systems provide an added layer of protection against bacteria, mold, and other pathogens. The barrier in a closed system ensures that no milk backflow occurs, which can be a significant concern with open system pumps. In an open system, any milk that gets into the tubing can be challenging to clean thoroughly, leading to potential bacterial growth that can compromise the milk's quality and pose health risks. This aspect alone makes closed systems more attractive to new mothers who are vigilant about their infant's health and nutrition. The reliability of closed system breast pumps is another key factor contributing to their popularity. These systems are generally designed to be more durable and efficient. Because there is no risk of milk entering the pump mechanism, the motor is less likely to suffer from damage, leading to a longer lifespan and consistent performance over time. This reliability is crucial for breastfeeding mothers who rely on their breast pumps multiple times a day and need a device that can perform efficiently without frequent breakdowns. Closed system breast pumps also tend to come with advanced features that enhance user convenience and comfort. Many of these pumps offer programmable settings, adjustable suction levels, and various modes that mimic a baby's natural nursing rhythm, making the pumping process more efficient and comfortable for mothers. These features, combined with the peace of mind that comes from knowing their milk remains uncontaminated, make closed system pumps a preferred choice. Based on the report, The Technology segment is segmented into Electric, Single Electric, Double Electric and Manual. Electric breast pumps lead the industry due to their efficiency, convenience, and ability to meet the demanding needs of modern mothers, enabling quicker and more comfortable milk expression compared to manual alternatives. Electric breast pumps have emerged as the leading technology in the breast pump industry, primarily because they offer superior efficiency, convenience, and adaptability to the busy lifestyles of modern mothers. Unlike manual breast pumps, which require repetitive hand movements to express milk, electric breast pumps automate the process, significantly reducing the physical effort and time needed for pumping. This automation is particularly beneficial for working mothers or those who need to express milk frequently throughout the day. The efficiency of electric breast pumps is a key factor in their dominance. These pumps come in both single and double variants, with double electric pumps allowing mothers to express milk from both breasts simultaneously. This feature effectively halves the pumping time, making the process much quicker and less burdensome. The ability to pump both breasts at once also helps in maintaining and even increasing milk supply, as simultaneous pumping can stimulate more effective milk production. This efficiency is crucial for mothers who have limited time due to work commitments or other responsibilities. Convenience is another major advantage of electric breast pumps. Many electric models are designed with programmable settings, adjustable suction levels, and various modes that mimic a baby's natural nursing patterns. These features allow mothers to customize their pumping experience to their comfort and preferences, which can make the process more comfortable and less stressful. Electric pumps often come with portable options, including battery-operated models, which provide mothers with the flexibility to pump on the go without needing to be tethered to an electrical outlet. The comfort provided by electric breast pumps also contributes to their popularity. The customizable suction settings and rhythmic pumping action of electric pumps can reduce discomfort and make the process more bearable, especially for mothers who need to pump multiple times a day. This comfort factor is essential for ensuring that mothers are consistent with their pumping routine, which is necessary for maintaining an adequate milk supply. Electric breast pumps are often perceived as more advanced and reliable compared to manual pumps. The technology behind electric pumps continues to evolve, incorporating features such as quiet operation, memory functions, and even smartphone connectivity, which allows mothers to track their pumping sessions and milk production. These technological advancements cater to tech-savvy parents who appreciate products that integrate seamlessly into their digital lifestyles. North America leads the breast pump industry due to a combination of high breastfeeding awareness, strong healthcare infrastructure, supportive policies for working mothers, and significant technological advancements. North America's leadership in the breast pump industry can be attributed to several interrelated factors that collectively create an environment highly conducive to the adoption and use of breast pumps. One of the primary drivers is the high level of awareness and education about the benefits of breastfeeding. Health organizations like the American Academy of Pediatrics (AAP) and the World Health Organization (WHO) emphasize the importance of breastfeeding for the first six months of a baby’s life, which has led to widespread public health campaigns and educational programs. These initiatives have successfully raised awareness among new mothers about the critical health benefits of breastfeeding, subsequently increasing the demand for breast pumps as essential tools to facilitate this practice. Another significant factor is the robust healthcare infrastructure in North America. The region boasts an extensive network of hospitals, maternity clinics, and pediatric care centers, where healthcare providers often recommend and educate mothers on the use of breast pumps. Many hospitals in the United States and Canada even provide breast pumps for new mothers to use immediately after childbirth, particularly if there are complications that prevent direct breastfeeding. The availability of professional lactation consultants who guide and support new mothers in their breastfeeding journey further drives the adoption of breast pumps. Supportive policies for working mothers also play a crucial role in the prevalence of breast pumps in North America. Both the United States and Canada have enacted legislation to support breastfeeding mothers in the workplace. For instance, the Affordable Care Act (ACA) in the U.S. requires health insurance plans to cover the cost of breast pumps, making them more accessible to a larger population. Additionally, the Fair Labor Standards Act (FLSA) mandates that employers provide reasonable break times and private spaces (other than bathrooms) for breastfeeding mothers to express milk during the workday. These policies ensure that working mothers have the necessary support to continue breastfeeding, thus driving the demand for breast pumps. Technological advancements and innovation within the breast pump industry are also significant contributors to North America's leading position. Considered in this report • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029 Aspects covered in this report • Breast Pump market Outlook with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product • Closed System • Open System By Technology • Electric • Single Electric • Double Electric • Manual By End user • Homecare Settings • Healthcare Facilities The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Breast Pump industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.