Global Automotive Emergency Braking Outlook, 2029

Automotive Emergency Braking (AEB) represents a critical advancement in vehicle safety technology, acting as a crucial guardian on modern roads. The AEB market has experienced significant growth, driven by increasing regulatory mandates and a rising emphasis on vehicle safety from both manufacturers and consumers. AEB systems utilize a combination of sensors, cameras, and radar technology to detect imminent collisions and automatically apply the brakes if the driver fails to respond in time. These systems are designed to mitigate or avoid collisions altogether, enhancing safety for drivers, passengers, and pedestrians. The market for AEB systems is segmented based on vehicle type, component, and technology. By vehicle type, the market includes passenger vehicles, commercial vehicles, and electric vehicles, each experiencing different adoption rates. Passenger vehicles constitute the largest segment due to higher production volumes and stringent safety regulations. The commercial vehicle segment is also witnessing substantial growth, driven by logistics companies' demand for safety features to protect valuable cargo and reduce accident-related costs. Electric vehicles, a rapidly growing market segment, often incorporate AEB systems as part of their advanced driver-assistance systems (ADAS) suites, further propelling the AEB market. The AEB market includes sensors, electronic control units (ECUs), actuators, and others. Sensors, such as LiDAR, radar, and cameras, are critical for detecting potential obstacles and assessing the vehicle's surroundings.

According to the research report, “Global Automotive Emergency Breaking System Market Outlook, 2029” published by Bonafide Research, the market is expected to grow with 8.20% CAGR by 2024-29. The increasing sophistication and decreasing costs of these sensors are key factors driving market growth. ECUs process data from sensors and make real-time decisions, while actuators execute the braking actions. The integration and seamless functioning of these components are vital for the effectiveness of AEB systems. Technologically, the market is divided into forward collision warning (FCW) and dynamic brake support (DBS). FCW systems alert drivers of imminent collisions, while DBS enhances braking force if the driver does not apply sufficient pressure. The integration of these technologies ensures a comprehensive safety net, with AEB systems often combining both to maximize efficacy. Innovations in artificial intelligence and machine learning are further advancing AEB technology, enabling more accurate detection and response to potential hazards. The AEB market is dominated by regions such as North America, Europe, and Asia-Pacific. North America and Europe lead due to stringent safety regulations and high consumer awareness regarding vehicle safety. The European New Car Assessment Programme (Euro NCAP) and the National Highway Traffic Safety Administration (NHTSA) in the United States have been pivotal in mandating AEB systems in new vehicles, significantly influencing market growth. Asia-Pacific is emerging as a significant market due to the rapid expansion of the automotive industry, increasing disposable income, and growing awareness of vehicle safety features in countries like China and India. The competitive landscape of the AEB market features prominent players such as Bosch, Continental AG, ZF Friedrichshafen AG, Denso Corporation, and Autoliv Inc. These companies are investing heavily in research and development to enhance the capabilities and reduce the costs of AEB systems. Strategic partnerships, mergers, and acquisitions are common as companies strive to expand their market presence and technological prowess. The increasing trend of integrating AEB with other ADAS technologies, such as lane-keeping assist and adaptive cruise control, is further enhancing vehicle safety and driving market growth.

Market Dynamics

Market Drivers

• Stringent Safety Regulations and Standards:Regulatory bodies across the globe are increasingly mandating the inclusion of AEB systems in vehicles to enhance road safety. In regions like North America and Europe, organizations such as the National Highway Traffic Safety Administration (NHTSA) and the European New Car Assessment Programme (Euro NCAP) have implemented strict safety standards that require new vehicles to be equipped with AEB technology. These regulations are aimed at reducing the number of road accidents and fatalities by ensuring that vehicles are capable of autonomously preventing or mitigating collisions. As a result, automakers are compelled to integrate AEB systems into their vehicles to comply with these regulations, driving significant growth in the market.



• Increasing Consumer Demand for Advanced Safety Features: Consumer awareness and demand for vehicle safety features have risen substantially in recent years. Modern consumers are more informed about the benefits of advanced driver-assistance systems (ADAS), including AEB, and often prioritize safety features when purchasing vehicles. The heightened awareness has been fuelled by extensive marketing campaigns, safety ratings, and the proliferation of information through various media channels. This growing demand encourages automakers to incorporate AEB systems in their vehicles as standard or optional features, boosting the market for these technologies. Additionally, as consumers increasingly Favor vehicles with higher safety ratings, automakers are incentivized to adopt advanced safety systems to remain competitive in the market.

Market Challenges
• Cost Considerations and Affordability: One of the main challenges hindering broader adoption of AEB systems is the associated costs. While the prices of sensors, ECUs, and other components necessary for AEB functionality have been decreasing, they still add a significant expense to the overall manufacturing cost of vehicles. This cost is passed on to consumers, making AEB-equipped vehicles more expensive. As a result, price-sensitive markets and consumers may hesitate to invest in vehicles with these advanced safety features, particularly in regions where cost is a critical factor in purchasing decisions. Moreover, the cost disparity between different vehicle segments (e.g., passenger vehicles vs. commercial vehicles) poses a challenge in standardizing AEB across all vehicle types.

• Integration and Compatibility Issues: Another challenge facing the AEB market is the complexity of integrating AEB systems with existing vehicle architectures and other ADAS technologies. AEB systems rely on a combination of sensors (such as radar, LiDAR, and cameras), ECUs, actuators, and software algorithms to function effectively. Ensuring seamless integration with other ADAS features like adaptive cruise control, lane-keeping assist, and collision warning systems requires careful coordination and testing. Compatibility issues can arise when integrating AEB systems into vehicles from different manufacturers or retrofitting older vehicles with newer safety technologies. Moreover, variations in regulatory requirements across different regions add another layer of complexity, necessitating adaptable and scalable solutions from automakers and suppliers.

Market Trends

• Advancements in Sensor and AI Technology:Recent advancements in sensor technology, particularly radar, LiDAR, and camera systems, are driving improvements in AEB capabilities. These sensors are becoming more accurate, reliable, and cost-effective, enabling better detection of potential collision risks and enhancing the responsiveness of AEB systems. Additionally, the integration of artificial intelligence (AI) and machine learning algorithms is revolutionizing AEB functionality. AI allows for more sophisticated decision-making processes based on real-time data from sensors, improving the system's ability to predict and react to complex driving scenarios. This trend towards smarter and more adaptive AEB systems is crucial for enhancing vehicle safety and reducing the occurrence of accidents.

• Integration with Autonomous Driving Features: A growing trend in the automotive industry is the integration of AEB systems with other autonomous driving features within advanced driver-assistance systems (ADAS). Manufacturers are increasingly offering comprehensive ADAS suites that combine AEB with technologies such as adaptive cruise control, lane-keeping assist, and automatic parking systems. This integration aims to provide a seamless and holistic approach to vehicle safety and driver assistance, offering enhanced convenience and peace of mind to consumers. Moreover, as autonomous driving technologies continue to advance, the role of AEB systems is evolving from collision mitigation to proactive accident prevention, aligning with broader industry efforts towards autonomous and semi-autonomous driving capabilities.

Market Segments

Based on the report, the type segment is segmented into passenger and commercial. The Passenger leads in the automotive emergency braking system industry primarily due to its advanced integration of cutting-edge technology, comprehensive safety features, and strong partnerships with leading automakers, which collectively enhance its product reliability and market appeal.


Passenger's dominance in the automotive emergency braking system (AEBS) industry is a result of its multifaceted approach to innovation and safety. At the heart of its success is the company's relentless pursuit of technological advancement. Passenger leverages state-of-the-art sensor technologies, including radar, lidar, and high-definition cameras, to provide unparalleled accuracy and responsiveness in its braking systems. These technologies work in concert to detect potential collisions with a high degree of precision, even in challenging conditions such as low visibility or adverse weather. By integrating machine learning algorithms and artificial intelligence, Passenger's AEBS can continually learn and adapt to different driving scenarios, enhancing its predictive capabilities and effectiveness over time. Passenger places a strong emphasis on comprehensive safety features. Its AEBS is designed to not only prevent collisions but also to mitigate the impact of unavoidable accidents. The system is capable of distinguishing between different types of obstacles, such as pedestrians, cyclists, and vehicles, and can prioritize its responses accordingly. This level of sophistication ensures that the braking system provides optimal protection for all road users, thereby significantly reducing the risk of injury and fatalities. Another key factor contributing to Passenger's leadership is its strategic partnerships with leading automakers. By collaborating closely with car manufacturers, Passenger ensures that its AEBS is seamlessly integrated into a wide range of vehicle models. This collaboration allows for a tailored approach, where the braking system is fine-tuned to match the specific characteristics and requirements of each vehicle. Such partnerships also facilitate the sharing of valuable data and insights, which further enhance the development and refinement of the AEBS. Passenger's commitment to rigorous testing and quality assurance also sets it apart in the industry. The company conducts extensive testing under various real-world conditions to ensure the reliability and robustness of its braking systems. This thorough validation process not only meets but often exceeds industry standards, providing consumers with a high level of confidence in the safety and performance of Passenger's AEBS. Passenger invests heavily in customer education and support. The company provides comprehensive training for both consumers and automotive professionals to ensure proper usage and maintenance of the AEBS. This proactive approach to customer engagement helps to build trust and fosters long-term loyalty among users. Passenger's focus on sustainability and compliance with global safety regulations has further solidified its position as a market leader. The company actively participates in shaping industry standards and policies, ensuring that its products are not only innovative but also environmentally responsible and compliant with the latest safety requirements.


Based on the report, the system segment is segmented into low speed and high speed. The low-speed subsegment is leading the market in automotive emergency braking systems due to its widespread applicability in urban environments, where traffic congestion and frequent stop-and-go situations make low-speed collision avoidance crucial for enhancing safety and reducing minor accidents.

The low-speed subsegment of automotive emergency braking systems (AEBS) has gained prominence and is currently leading the market, primarily because of its extensive use in urban settings. Cities and densely populated areas are characterized by heavy traffic, frequent stops, and complex driving scenarios, making low-speed collisions a common occurrence. In these environments, the ability to prevent or mitigate accidents at lower speeds is essential for ensuring the safety of both drivers and pedestrians, as well as for reducing the incidence of minor but costly accidents. The main reasons low-speed AEBS is so vital in urban areas is the high prevalence of stop-and-go traffic. Drivers often need to react quickly to sudden stops by the vehicle in front of them, pedestrians crossing the street, or cyclists manoeuvring in tight spaces. Low-speed AEBS is designed to detect these potential hazards and apply the brakes automatically if the driver fails to respond in time. This feature is especially important in preventing rear-end collisions, which are among the most common types of accidents in city traffic. Another significant factor contributing to the dominance of the low-speed subsegment is the increasing emphasis on pedestrian and cyclist safety. Modern low-speed AEBS can accurately detect pedestrians and cyclists, who are particularly vulnerable in urban environments. By providing early warnings and intervening when necessary, these systems help protect these road users and reduce the risk of serious injuries or fatalities. The widespread adoption of low-speed AEBS is also driven by regulatory requirements and safety standards. Many countries have implemented or are in the process of implementing regulations that mandate the inclusion of AEBS in new vehicles, particularly focusing on systems that operate at lower speeds. These regulations are a response to the growing recognition of the importance of such systems in enhancing road safety. For instance, the European New Car Assessment Programme (Euro NCAP) has included low-speed AEBS as part of its safety rating criteria, encouraging manufacturers to equip their vehicles with these systems to achieve higher safety ratings. The technological advancements in sensor and camera systems have made low-speed AEBS more reliable and cost-effective. The integration of high-resolution cameras, radar, and lidar technologies allows these systems to function effectively even in complex urban environments with multiple moving objects and varying road conditions. The continuous improvement in these technologies has lowered the cost of implementing AEBS, making it feasible for automakers to include them as standard features in a wider range of vehicle models. Consumer demand for increased safety features is another driving force behind the popularity of low-speed AEBS. As drivers become more aware of the benefits of advanced driver assistance systems (ADAS), they are increasingly seeking vehicles equipped with the latest safety technologies. Automakers, in turn, are responding to this demand by incorporating low-speed AEBS into their offerings, thereby enhancing the appeal of their vehicles in a competitive market.

Regional Analysis

North America is leading in the automotive emergency braking system industry due to its robust regulatory framework, high consumer demand for advanced safety features, and significant investment in automotive technology innovation.

North America's leadership in the automotive emergency braking system (AEBS) industry is primarily driven by a combination of stringent safety regulations, consumer preferences, and technological advancements. The region's regulatory environment plays a pivotal role in shaping the market for AEBS. Government bodies like the National Highway Traffic Safety Administration (NHTSA) and the Insurance Institute for Highway Safety (IIHS) have been proactive in promoting vehicle safety through rigorous standards and testing protocols. These organizations have mandated the inclusion of AEBS in new vehicles and continuously update safety standards to reflect the latest technological advancements. Such regulations ensure that automakers prioritize the development and integration of high-quality emergency braking systems in their vehicles to comply with these standards. Consumer demand in North America also significantly contributes to the region's dominance in the AEBS market. North American consumers are increasingly aware of the benefits of advanced driver assistance systems (ADAS), including AEBS. This awareness is partly due to extensive marketing and education campaigns by automakers and safety organizations highlighting the importance of these systems in preventing accidents and enhancing overall vehicle safety. As a result, safety features have become a key selling point for vehicles, with consumers often prioritizing them in their purchasing decisions. The growing preference for vehicles equipped with AEBS drives automakers to incorporate these systems as standard features across various models, further boosting the market. Technological innovation is another critical factor behind North America's leadership in the AEBS industry. The region is home to numerous leading automotive manufacturers and technology companies that invest heavily in research and development (R&D). These investments facilitate the continuous improvement and refinement of AEBS technologies. Innovations in sensor technology, machine learning, and artificial intelligence enhance the accuracy and reliability of emergency braking systems. For instance, advancements in radar, lidar, and camera systems allow AEBS to better detect and respond to potential collisions, even in complex driving scenarios. The integration of AI and machine learning enables these systems to learn from real-world data, improving their performance over time. North America boasts a well-established infrastructure for testing and deploying new automotive technologies. The presence of advanced testing facilities and collaborative research institutions supports the development and validation of cutting-edge AEBS. These facilities provide automakers and technology companies with the resources necessary to rigorously test their systems under various conditions, ensuring they meet the highest standards of safety and reliability. The collaborative environment fosters innovation and accelerates the commercialization of new technologies, keeping North America at the forefront of the AEBS industry. Partnerships between automakers, technology firms, and academic institutions drive innovation and commercialization of AEBS in North America. These collaborations facilitate the exchange of knowledge and expertise, leading to the development of more sophisticated and effective braking systems. For example, tech companies specializing in AI and sensor technologies collaborate with traditional automakers to integrate their innovations into vehicles, enhancing the capabilities of AEBS.

Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Automotive Emergency Breaking market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Vehicle
• Passenger
• Commercial
By System
• Low speed
• High Speed
By Technology
• Crash Imminent braking
• Dynamic braking support

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Automotive Emergency Breaking industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.