Global Hand Dryer Market Outlook, 2029

The hand dryer market has a compelling history that began in the early 20th century with the invention of the first electric hand dryers, which provided a more hygienic alternative to cloth towels in public restrooms. Over the decades, technological advancements have significantly transformed the market, leading to the development of high-speed, energy-efficient, and environmentally-friendly models. Special aspects of the hand dryer market include its emphasis on hygiene, sustainability, and cost-effectiveness. Modern hand dryers reduce paper waste, lower maintenance costs, and promote sanitation by minimizing physical contact, which is crucial in public health contexts. Factors driving the market's growth include increasing awareness of environmental issues, advancements in sensor and airflow technology, and a growing demand for sustainable building practices. Additionally, government regulations and certifications promoting energy efficiency and hygiene standards have further accelerated the adoption of advanced hand drying solutions in commercial and institutional settings worldwide.

According to the research report, “Global Hand dryer Market Outlook, 2029” published by Bonafide Research, the market is anticipated to grow with 14% CAGR by 2024-29.Most end users use hand dryers in restrooms and public restrooms to lower operating costs, shorten hand-drying times, and preserve hygienic conditions. One well-known tactic used by the major players in the hand dryer market is the introduction of new products that highlight innovative technologies to manufacture items in response to consumer needs. The hand dryer market is impacted by a number of significant aspects, such as noise level, expensive initial investment, eco-friendliness, technological developments, product customizations, and one-time investment. Customers in many end-user sectors now utilize hand dryers extensively due to factors like eco-friendly technology, technological developments, product modifications, and one-time investments. The hand dryer value chain includes several suppliers of raw materials, producers and product assemblers, sales and distribution, and final consumers. At their respective points of operation, each of these players possesses a unique value that enhances the product's competitiveness. Due to intense competition among the major market players, businesses would lower their prices and increase their global market share. The supply of materials needed to design the hand dryer, such as body material, control circuitry, wiring, hand dryer heater, hand proximity sensor, and indicators & switches, is the first step in the hand dryer value chain.

Market Drivers

Concerns about cleanliness and Sanitation: Following the COVID-19 pandemic, there has been a greater emphasis on cleanliness and sanitation. Paper towels are thought to be less hygienic than hand dryers, especially ones equipped with HEPA filters, as they lower the possibility of contamination. Environmental Sustainability: Because hand dryers eliminate the need for paper towels, which cuts down on waste and deforestation, they are seen as environmentally beneficial. The need for energy-efficient hand dryers is being driven by the widespread adoption of eco-friendly measures by businesses and institutions to lessen their carbon footprint. Growing Knowledge of Airborne infections: The demand for touchless hand dryers has surged as a result of growing knowledge of airborne infections and the importance of good hand hygiene. By minimizing touch with surfaces, these dryers lower the possibility of cross-contamination.

Market Challenges



Spread of bacterial diseases as a result of using dryers in loud environments; germs are not on the hand drier itself, but rather during the drying process. According to certain research, when air hand dryers are used, microorganisms are blasted from the hand and into the air by an air jet. This was also observed in conventional warm hand dryers, which had a weaker blow than jet air hand dryers. This element impedes the market's expansion. The excessive noise produced by hand dryers could hinder the market's expansion.

Market Trends

One new trend in the industry is the increasing demand from developing countries for hand dryers. One significant trend in the market is the growing demand for hand dryers from developing nations. Additionally, the need for effective and environmentally friendly restroom solutions, such as hand dryers, is growing in these areas due to economic expansion, urbanization, and a growing focus on contemporary infrastructure.
Furthermore, growing awareness of environmental sustainability and hygienic practices is a major driver of this movement. Furthermore, public health and cleanliness are becoming more important in developing nations, which is causing a move away from conventional drying techniques like paper towels, which produce waste and need to be restocked often. As a result, during the forecast period, these variables are propelling market trends.

Based on the report, the Type segment is segmented into Hot hand dryer, Jet Hand Dryer. Jet Hand Dryer segment is leading in the hand dryer market due to its rapid drying times and enhanced hygiene features, making it ideal for high-traffic areas and reducing cross-contamination. Additionally, its energy efficiency and modern design appeal to businesses seeking sustainable and aesthetically pleasing restroom solutions.

In the hand dryer market, the jet hand dryer sub-segment is experiencing robust growth due to its superior efficiency, speed, and hygiene features that align with contemporary consumer and business demands. Jet hand dryers utilize advanced technology to produce powerful streams of air that dry hands in a fraction of the time compared to traditional warm air dryers, typically within 10-15 seconds. This rapid drying capability enhances user convenience and reduces waiting times in busy restrooms, making them an attractive option for high-traffic areas such as airports, shopping malls, and office buildings. Moreover, jet hand dryers are designed with touchless operation, significantly reducing the risk of cross-contamination and promoting better hygiene, which has become increasingly important in the wake of global health concerns. Their energy efficiency is another compelling factor; jet hand dryers consume less electricity by shortening drying times and using efficient motor systems, thereby supporting sustainability goals and lowering operational costs for businesses. Additionally, the sleek, modern designs of jet hand dryers complement contemporary restroom aesthetics, adding to their appeal. The combination of fast drying times, enhanced hygiene, energy efficiency, and stylish designs positions jet hand dryers as a preferred choice in the hand dryer market, driving their growth and adoption across various sectors.

Based on the report, the End- User segment is segmented into hotels, hospitals & clinics, Commercial Complexes, Food processing & service industry & others. The food processing & service industry segment is estimated to grow at a higher growth rate in the hand dryer market due to stringent hygiene standards and the need to minimize contamination risks. Additionally, hand dryers offer cost-effective, eco-friendly alternatives to paper towels, aligning with the industry's sustainability goals.

The food processing and service industry sub-segment is experiencing significant growth in the hand dryer market due to the sector's stringent hygiene standards and critical need for contamination control. In environments where food is prepared, processed, and served, maintaining impeccable hygiene is paramount to ensure food safety and comply with health regulations. Hand dryers, particularly those with touchless and high-speed features, offer an effective solution for minimizing the risk of cross-contamination, which is crucial in preventing foodborne illnesses. Additionally, the shift towards sustainability within the industry drives the adoption of hand dryers as a cost-effective and eco-friendly alternative to paper towels, reducing waste and operational costs. The combination of enhanced hygiene, regulatory compliance, and sustainability efforts makes hand dryers an indispensable asset in food processing and service settings, fuelling the growth of this sub-segment.

North America is leading the hand dryer market due to advanced infrastructure, high adoption of innovative technologies, and strong focus on hygiene and sustainability. APAC is the fastest-growing market driven by rapid urbanization, increasing infrastructure development, and rising awareness of hygiene standards. Both regions benefit from substantial investments in modern public amenities and a shift towards eco-friendly solutions.

Because of its sophisticated infrastructure, rapid uptake of cutting-edge technologies, and emphasis on sustainability and hygiene in public and commercial settings, North America dominates the hand dryer market. The area gains from a well-established network of high-traffic locations like as retail malls, office buildings, and airports that prioritize contemporary amenities to improve customer satisfaction and operational effectiveness. In addition, strict regulations concerning energy economy and hygienic practices fuel the need for sophisticated hand drying products. Hand dryers that cut down on paper waste and maintenance expenses are becoming increasingly popular in North America due to consumer and company preferences for environmentally friendly products. However, the hand dryer market is expanding at the quickest rate in the Asia-Pacific (APAC) region due to rising urbanization, increased infrastructure development, and a growing middle class. Large expenditures are being made in public and commercial infrastructure, such as office buildings, airports, and shopping centers, all of which need for contemporary restrooms. These investments are being made in China, India, and Japan. The demand for touchless and effective hand dryers is being driven by the increased awareness of hygiene standards, which has been further heightened by current worries about world health. Furthermore, the dynamic economic growth and rising disposable incomes in APAC allow consumers and enterprises to invest in cutting-edge technology that support operational efficiency and sustainability. All of these elements have contributed to the hand dryer market's explosive growth in APAC, which is indicative of the region's general trend toward modernization and better public facilities.

The top companies in the hand dryer market are, Bobrick Washroom Equipment, Inc., Excel Dryer, Inc., Panasonic, American Dryer, Inc., Bradley Corporation, Saniflow Corporation, World Dryer Corporation, and Mitsubishi Electric Corporation. To satisfy customers, these industry leaders are bringing new and inventive items to the market. To increase their consumer base and fortify their market position, multinational corporations are expanding into new markets in developing nations.

Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Hand Dryer Market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type
• Hot Hand Dryer
• Jet Hand Dryer

By End User
• Hotel
• Hospitals and Clinics
• Food processing and service industry
• Commercial complexes
• Others

By Mode of Operation
• Push Button Hand Dryer
• Automatic Hand Dryer

By Region
• North America
• Europe
• Asia Pacific
• Rest of the world

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Hand Dryer industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.