Spain Meat Snacks Market Overview, 2030

Meat snacks are processed, ready-to-eat or easy-to-prepare products made primarily from meat, including dried, cured, or smoked varieties. In Spain, where the pace of life is fast, especially in urban areas, meat snacks offer a quick and easy solution for consumers seeking a meal or snack that is both convenient and satisfying. Their compact, non-perishable nature makes them an ideal choice for busy people, travelers, and workers who need a convenient snack on the go. Meat snacks are a convenient way to incorporate protein into the diet, which appeals to athletes, fitness enthusiasts, and health-conscious individuals. Consumers in Spain are becoming more discerning about their sugar and carbohydrate intake. Meat snacks, being naturally low in carbs and sugar, offer a great alternative to more conventional snacks like pastries, chocolates, or sugary chips. This aligns well with the country’s growing interest in low-carb and low-sugar options. Spanish consumers are increasingly avoiding artificial additives, preservatives, and flavor enhancers in their snacks. They are looking for products that use natural ingredients, with minimal processing and simpler, cleaner labels. Spanish consumers, especially millennials and Gen Z, are Increasingly prioritizing products with natural, recognizable ingredients. Spain’s snacking culture has been heavily centered around pastries, chips, and sweets. This is shifting towards healthier, protein-based options as consumers become more aware of the benefits of reducing sugar and carbs. This transition is helping drive the growth of the meat snacks category. Consumers are willing to pay a premium for high-quality, ethically sourced products, and regional specialties like chorizo and jamón are often featured in the market. Consumers are increasingly concerned about how animals are raised and treated. As a result, meat snack brands focusing on ethically sourced, grass-fed, or free-range meats are gaining traction in the Spanish market.

According to the research report "Spain Meat Snacks Market Overview, 2030," published by Bonafide Research, the Spain Meat Snacks market is expected to reach a market size of more than USD 440 Million by 2030. The meat snacks market in Spain is competitive, with established brands and emerging players catering to the growing demand for convenient, protein-rich snacks. El Pozo a leading brand in Spain that specializes in meat products, including dried meats, sausages, and cured products, with a strong presence in the snack segment. Casa de la Caña Known for offering a range of dried meats, this brand is widely recognized in Spain for its high-quality products. L'Artisan du Goût brand is making strides in the artisanal meat snack sector, focusing on high-quality gourmet jerky and dried meats. Beef Jerky Shop is a niche player that focuses on unique beef jerky flavors and small-batch production. Spanish consumers are familiar with a wide range of traditional meat flavors, like chorizo, salami, and soppressata. Brands are differentiating themselves by introducing more innovative flavors such as spicy paprika, herb-infused varieties, or smoked options. Some brands offer sweet and savory jerky, while others experiment with exotic meats like wild boar or bison. Increasingly, Spanish consumers are gravitating toward meat snacks that emphasize sustainability, ethical sourcing, and locally sourced meats. Brands that focus on grass-fed or free-range animals are gaining a competitive edge. Ethical sourcing practices, such as avoiding factory farming and ensuring animal welfare, are particularly important to Spain’s eco-conscious consumers. The meat snack market in Spain must comply with European Union food safety regulations, which govern labeling, ingredients, and preservatives used in processed foods. Regulations on nitrates, sodium levels, and preservative use are particularly relevant, as brands must meet these standards to ensure both safety and health-conscious claims. There’s also growing regulation on sustainability practices, with EU initiatives to reduce the environmental impact of food production, influencing how companies approach sourcing and packaging. Spanish consumers are increasingly open to trying new and exotic flavors. Expect to see more flavor experimentation, such as incorporating local Spanish spices like paprika, saffron, or rosemary, as well as fusion flavors combining traditional Spanish meats with international influences. Brands are also experimenting with sweet-savory combinations and even incorporating superfoods like turmeric or chia seeds into meat snacks.

Jerky is one of the most popular meat snacks in Spain, offering a high-protein, low-carb option for consumers. Typically made from beef, pork, or turkey, jerky is dried and often seasoned with a variety of spices, such as paprika, garlic, or chili, to enhance flavor. Its long shelf life and portability make it an ideal snack for people with busy lifestyles. The growing demand for high-protein snacks and low-sugar options is driving the popularity of jerky in Spain. Meat sticks and strips are similar to jerky but come in a more convenient and easy-to-eat form. Often made from beef, pork, or poultry, these products are favored for their portability and are often sold in small, individually wrapped portions, making them a go-to snack for on-the-go consumption. The variety of flavors, from traditional smoked or spiced to more exotic options like honey or barbecue, has expanded their appeal. Sausages, particularly varieties like chorizo and salchichón, are a staple in Spanish cuisine and are widely consumed as meat snacks. These cured, dried, or smoked sausages are often sliced and served as tapas or enjoyed as a quick snack. Spanish consumers value traditional, locally made sausages, which continue to dominate the market, with many brands offering premium, artisanal versions. Meat bars are a newer trend in Spain, offering a compact, high-protein snack option. Typically made from a mix of meats like beef or turkey, these bars cater to those looking for a nutritious snack post-workout or during long hours at work. They are marketed as an alternative to traditional protein bars but with a savory, meat-based profile. Meat broths and pâtés are also becoming increasingly popular as gourmet and traditional options. These products provide a variety of textures and flavors, from crispy to creamy, and are enjoyed by those seeking a different experience in their meat snack consumption.

Beef is one of the most popular meats for snacks in Spain, particularly in products like jerky and beef sticks. Known for its rich flavor and high protein content, beef is often used in traditional snacks such as beef jerky, which is dried and seasoned with local spices like paprika. Beef is also used in bars and premium sausages, appealing to consumers who seek both convenience and high-quality protein. Pork is another key meat in the Spanish market, especially given the country’s culinary tradition with products like chorizo and salchichón. Pork-based snacks are a staple in Spain and are widely consumed in various forms, including dried sausages, cured meats, and smoked pork products. These pork snacks are often enjoyed as tapas or quick snacks, with their rich, smoky flavor being a favorite among consumers. Pork is also used in meat sticks and bites. Poultry, especially chicken and turkey, is gaining popularity in the meat snacks category, particularly among health-conscious consumers seeking leaner, lower-fat options. Poultry-based snacks, like turkey jerky and chicken strips, cater to the rising demand for high-protein, low-fat snacks. Poultry is also a common ingredient in protein bars and snack packs. Lamb and goat meat are less common but are emerging in Spain’s premium meat snack market. These meats are often used in artisanal or gourmet products aimed at consumers looking for a more exotic or unique snack experience. Lamb jerky and goat sausages are gaining popularity among consumers seeking alternative flavors and high-quality, ethically sourced products. The market for exotic meats like venison, bison, and even wild boar is growing, driven by the demand for novelty and premium snacks. Salmon and other seafood options are becoming more popular, especially in the form of salmon jerky.

Hypermarkets and supermarkets are the dominant sales channels for meat snacks in Spain. These large retail outlets offer a wide variety of meat snack products, from well-known brands to private-label options. Consumers frequently purchase snacks in these stores as part of their regular grocery shopping, drawn to the convenience of buying multiple products in one place. Major supermarket chains like Mercadona, Carrefour, and El Corte Inglés cater to mass-market consumers, offering a range of affordable and premium meat snacks. The availability of promotions and discounts further drives purchases in these stores. Convenience stores and smaller grocery stores are important channels for impulse buys, with a significant number of consumers opting for meat snacks when they need a quick snack or meal replacement. These stores are typically located in urban areas, offering high foot traffic and catering to customers looking for easy, quick options. Specialty stores, including delis and gourmet food shops, are an important channel for premium and artisanal meat snacks in Spain. These stores provide high-quality, locally sourced products such as chorizo, jamón, and other regional specialties. Online retail is rapidly growing in Spain, particularly as e-commerce becomes a more integrated part of everyday life. Amazon, El Corte Inglés online, and specialized food delivery services like MeatBox offer consumers the convenience of shopping for meat snacks from home. This channel appeals to consumers looking for convenience, a wider variety of products, and often premium or niche options. The growth of online shopping also allows smaller, artisanal brands to reach a broader audience, bypassing traditional retail barriers. QSRs such as Burger King and McDonald's offer quick, snack-sized meat options for travelers and busy consumers. Airport and travel retail also cater to tourists and frequent travelers, offering small, easy-to-carry meat snacks like jerky or meat bars. These channels are especially useful for meat snack brands targeting on-the-go consumers who need convenient, protein-rich options during their travels.




Considered in this report
• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030

Aspects covered in this report
• Meat Snacks Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Jerky
• Sticks & Strips
• Sausages
• Bars
• Others (Chunks, Bites, Chips, Flakes, Broths, Pâtés)

By Source
• Beef
• Pork
• Poultry
• Lamb & Goat
• Others(Salmon & Other Seafood, Exotic Meats (Venison, Bison, Others)

By Sales Channel
• Hypermarkets/Supermarkets
• Convenience Stores & Grocery Stores
• Specialty Stores
• Online Retailers
• Others(Quick Service Restaurants (QSRs), Airport & Travel Retail)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to agriculture industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.