Saudi Arabia Meat Snacks Market Overview, 2030

Meat snacks have gained significant popularity in Saudi Arabia due to several key factors, with the primary one being their portability and high-protein content. The Kingdom has a growing population of health-conscious consumers and busy professionals, and meat snacks cater to this demand for quick, nutritious, and satisfying snacks. Saudi consumers appreciate meat snacks because they provide a convenient, high-protein alternative to traditional snacks like chips or sweets. They are easy to carry and consume during work breaks, travel, or leisure time. Additionally, meat snacks align with the cultural preference for meat-heavy diets, with popular options including beef jerky, lamb sausages, and even camel jerky, which resonate with local tastes and traditions. Saudi Arabia is seeing a rise in health awareness among consumers, particularly younger generations who are more focused on well-being and fitness. This shift is contributing to the popularity of high-protein, low-sugar, and low-carb options like jerky and meat bars, which support muscle growth, energy levels, and weight management. There is an increasing demand for clean-label products in Saudi Arabia, driven by consumers’ desire for natural, additive-free food. Saudi consumers are becoming more aware of the ingredients in the products they consume and are moving away from snacks containing artificial additives, preservatives, and excessive salt. Meat snack brands that offer natural, sustainably sourced, and minimally processed options are growing in popularity. This includes meat snacks made from free-range or grass-fed meats, and those packaged with eco-friendly materials. Manufacturers have introduced a variety of flavors and product types to cater to evolving consumer preferences. Innovations include peppered meat snacks, which have gained popularity among consumers engaged in outdoor activities due to their texture and flavor. The Saudi government has implemented regulations to ensure the quality and safety of meat products. Compliance with these standards is crucial for manufacturers, especially those introducing new products or entering the market.

According to the research report, "Saudi Arabia Meat Snacks Market Overview, 2030," published by Bonafide Research, the Saudi Arabia Meat Snacks market is anticipated to add to more than USD 130 Million by 2025–30. Saudi Arabia’s rapidly growing urban population, particularly young professionals and students, has led to an increased demand for convenient, portable, and ready-to-eat snacks. Meat snacks like jerky, meat sticks, and sausages fit perfectly into the on-the-go lifestyle, offering a high-protein alternative to traditional snack options. With the convenience of online shopping through platforms like Amazon and Noon, consumers are able to access a wider variety of meat snacks, including premium and niche options like grass-fed jerky or exotic meat snacks (e.g., venison, bison). The ease of home delivery has become an attractive option, especially for busy consumers and those living in urban areas like Riyadh and Jeddah. Established brands like Al Kabeer, Al Islami, and Safari dominate the market, offering traditional meat snacks such as beef jerky, lamb sausages, and meat sticks. These brands have established trust in the Saudi market, particularly for Halal-certified products. Newer brands like Carnivore Snacks and Go! Snacks are making their mark, offering premium, high-protein, clean-label options with unique flavors and sourcing practices. These brands cater to the health-conscious and sustainability-focused demographic. Regulatory requirements around Halal certification and food safety standards in Saudi Arabia can present challenges for international brands seeking to enter the market. The demand for halal-certified meat snacks has surged, aligning with the country's cultural and religious practices. Consumers increasingly prefer snacks that adhere to halal standards, prompting manufacturers to focus on halal-compliant production processes. Adherence to strict Halal regulations and local standards is crucial for success, as Saudi consumers place a high value on Halal-certified products. Manufacturers have introduced a variety of flavors and product types to cater to evolving consumer preferences. Innovations include peppered meat snacks, which have gained popularity among consumers engaged in outdoor activities due to their texture and flavor.

Beef is favored for its portability, long shelf life, and high-protein content, which makes it an ideal snack for on-the-go consumers. jerky’s versatility in flavor—ranging from spicy to smoked or herb-infused—appeals to local taste preferences. Given Saudi Arabia’s active lifestyle and demand for quick energy, jerky has seen significant growth among consumers looking for healthy, protein-packed snacks. Meat sticks and strips, particularly beef and lamb, are gaining popularity due to their easy-to-eat nature and satisfying texture. These products are often sold in individual servings, which makes them ideal for busy professionals, travelers, and even kids. Saudi consumers favor these products because they are portable and come in various flavors such as spicy, smoked, or garlic-infused, offering variety and convenience. Traditional lamb sausages and beef sausages are popular in Saudi Arabia, where meat plays a central role in the cuisine. These sausages often feature bold spices that cater to local palates, such as cumin, coriander, and sumac. Saudi consumers enjoy sausages as snacks, especially during family gatherings or as part of a quick meal option. Meat bars, especially those made from beef or chicken, are a growing category in the Saudi market, largely driven by the rising health-consciousness among consumers. The bars are high in protein, low in carbs, and often designed to cater to those following keto or paleo diets. Their convenience and nutrient-dense profile make them attractive to fitness enthusiasts and health-conscious consumers. Other meat snacks include chunks, bites, and chips, which are often flavored to match local tastes. These snacks are typically consumed during leisure time or as part of an appetizer in gatherings. Meat broths and pâtés are also emerging, offering savory options that appeal to consumers seeking premium, gourmet snacks. With flavor innovations such as chili-lime and herb-infused options, these products provide variety and cater to diverse consumer preferences.

Saudi consumers enjoy spicy and smoked beef snacks, often seasoned with traditional Arabian spices like sumac and cumin. Beef is also a key ingredient in premium and gourmet meat snacks, which are gaining popularity due to their high-quality sourcing. Pork is not consumed in Saudi Arabia due to religious restrictions in Islam, which prohibits its consumption. Pork-based meat snacks are not available in the Saudi market. This creates an opportunity for beef and lamb products to fill the gap for consumers seeking savory, high-protein snacks. Poultry (mainly chicken) is a popular source for meat snacks in Saudi Arabia. With its lean profile and milder flavor, chicken jerky and chicken sticks are popular choices. Poultry-based snacks are viewed as a healthier alternative to red meat and are appreciated for their versatility in flavoring. Halal-certified poultry products are essential for Saudi consumers, and brands are focusing on ethically sourced chicken to meet these demands. Lamb and goat meat are traditional staples in Saudi cuisine, making them popular choices for meat snacks. Lamb sausages, meat strips, and jerky are often seasoned with regional spices like coriander, cardamom, and cinnamon, which align with local flavor profiles. Goat meat, known for its lean qualities, is also used for high-protein, gourmet-style snacks, appealing to a niche market segment. While seafood like salmon is not a major component of the Saudi meat snacks market, it is slowly gaining traction among health-conscious consumers. Exotic meats like venison, bison, and even camel are emerging as niche options for premium meat snacks. These products are highly sought after for their unique flavors, premium quality, and health benefits, especially in upscale or gourmet snack categories.

Large retail chains like Carrefour, Tamimi Markets, and Al Othaim stock a wide range of meat snacks, including beef jerky, poultry sticks, and lamb sausages. These stores offer both local and international brands, catering to varying price points. Consumers favor these outlets for their convenience, variety, and the ability to purchase meat snacks alongside other groceries. Chains like 7-Eleven and local stores provide ready-to-eat meat sticks and jerky that appeal to busy professionals and students. These outlets often carry pocket-sized packs of meat snacks for on-the-go consumption, making them a convenient option for consumers seeking a quick, protein-rich snack. Specialty stores in Saudi Arabia, such as gourmet delis and health food stores, focus on premium meat snacks, including artisanal jerky and gourmet sausages. These stores attract health-conscious consumers looking for high-quality, clean-label products with minimal additives. Specialty retailers also cater to niche markets, offering exotic meats like venison and camel jerky, which appeal to food enthusiasts and those looking for unique snack options. E-commerce platforms like Souq.com, Noon, and Carrefour’s online store are gaining traction in Saudi Arabia for purchasing meat snacks. The convenience of online shopping and home delivery has become increasingly important, especially for consumers seeking premium or hard-to-find meat snacks. Online retailers offer a broader selection and competitive prices, allowing customers to compare products and brands before making a purchase. Quick Service Restaurants (QSRs), such as McDonald's and KFC, offer meat snacks like chicken tenders and spicy beef strips as part of their menu for consumers on-the-go. Airport and travel retail outlets cater to travelers seeking convenient meat snacks like jerky and meat bars. These channels provide an important option for travelers to purchase quick, protein-rich snacks while in transit.




Considered in this report
• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030

Aspects covered in this report
• Meat Snacks Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Jerky
• Sticks & Strips
• Sausages
• Bars
• Others (Chunks, Bites, Chips, Flakes, Broths, Pâtés)

By Source
• Beef
• Pork
• Poultry
• Lamb & Goat
• Others(Salmon & Other Seafood, Exotic Meats (Venison, Bison, Others)

By Sales Channel
• Hypermarkets/Supermarkets
• Convenience Stores & Grocery Stores
• Specialty Stores
• Online Retailers
• Others(Quick Service Restaurants (QSRs), Airport & Travel Retail)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to agriculture industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.