India Rice Market Overview, 2030

The India rice market is one of the largest in the world, with rice being the most widely consumed staple food across the country. India is the second-largest producer of rice globally, with major rice-growing regions including West Bengal, Uttar Pradesh, Andhra Pradesh, Punjab, Haryana, Tamil Nadu, Odisha, and Bihar. The country benefits from favorable climatic conditions and the timely onset of monsoons, which contribute to high rice productivity. The Indian rice market is characterized by a diverse range of rice varieties, including long grain, medium grain, and short grain, as well as aromatic varieties like basmati. The market is supported by government policies such as subsidies and minimum support prices (MSP) to ensure stable production and support farmers. Additionally, the growing demand for specialty rice varieties and the increasing food and restaurant sector are expected to drive market growth. The continuous development in rice mill machinery and attractive packaging also enhance product demand among consumers. The history of the rice market in India dates back thousands of years, with rice being a staple food and a significant agricultural crop. India is the world's second-largest producer of rice, with major rice-growing regions including West Bengal, Uttar Pradesh, Andhra Pradesh, Punjab, Haryana, Tamil Nadu, Odisha, and Bihar. The Indian government has implemented various regulatory policies to support rice production and ensure food security, such as the Minimum Support Price (MSP), which guarantees farmers a minimum price for their produce, and subsidies for inputs like seeds and fertilizers. Additionally, India has imposed export restrictions on certain types of rice, such as broken rice and non-Basmati rice, to maintain domestic supply and control prices. These policies aim to balance the needs of farmers and consumers.

According to the research report "India rice Market Overview, 2030," published by Bonafide Research, the India rice market is expected to reach a market size of more than USD 70.13 Billion by 2030. The India rice market is experiencing steady growth, driven by several key factors. The primary drivers include the country's large agricultural base, favorable climatic conditions, and the timely onset of monsoons, which contribute to high rice productivity. Additionally, government policies such as subsidies and the Minimum Support Price (MSP) play a crucial role in supporting farmers and ensuring stable production. The increasing demand for specialty rice varieties, particularly basmati, and the growing food and restaurant sector are also significant contributors to market growth. Technological advancements in rice mill machinery and attractive packaging further enhance product demand among consumers. Key players in the market include major rice-producing states like West Bengal, Uttar Pradesh, Andhra Pradesh, Punjab, Haryana, Tamil Nadu, Odisha, and Bihar. These regions benefit from favorable climates, well-established infrastructure, and proximity to ports for smoother international trade.

The type segment of the India rice market is incredibly diverse, reflecting the country's rich agricultural heritage and varied culinary traditions. India produces over 3,000 varieties of rice, including long grain, medium grain, and short grain types, as well as aromatic varieties like basmati and jasmine rice. Long-grain rice, known for its fluffy texture and separate grains when cooked, is widely consumed across the country and is ideal for dishes like biryani and pulao. Medium grain rice, with its slightly sticky texture, is popular for making sushi and desserts. Short-grain rice is stickier and often used in puddings and sweets. Aromatic rice varieties, particularly basmati, are highly prized for their fragrance and are a major export commodity. Other specialty rice types include red rice, black rice, brown rice, and parboiled rice, each catering to specific consumer preferences and culinary applications. This diversity in rice types ensures a steady demand for various rice products, contributing to the market's growth and appeal to a wide range of consumers. The grain size segment of the India rice market is categorized into three primary types: long grain, medium grain, and short grain. Long-grain rice, known for its fluffy texture and separate grains when cooked, is ideal for dishes like biryani and pulao and is primarily cultivated in northern states like Punjab and Haryana. Medium-grain rice, with its slightly sticky texture, is commonly used for idli, dosa, and South Indian rice dishes and is extensively grown in southern states like Tamil Nadu and Andhra Pradesh. Short-grain rice, characterized by its round and sticky grains, is perfect for desserts like kheer and is predominantly grown in eastern regions such as West Bengal and Odisha. This diversity in grain sizes caters to the varied culinary traditions across India, supported by advancements in agricultural techniques and strong domestic and international demand for Indian rice varieties.

The application type segment of the India rice market encompasses a wide range of uses, reflecting the versatility and importance of rice in various sectors. The primary applications include food consumption, where rice serves as a staple in many Indian households and is used in a variety of dishes such as biryani, pulao, idli, dosa, and sweets. Rice is also a key ingredient in the food processing industry, where it is used in the production of baby foods, snacks, beverages, and other processed food products. Additionally, rice is utilized in the animal feed sector, providing a nutritious and cost-effective feed option for livestock. Beyond food and feed, rice finds applications in brewing, where it is used in the production of rice-based alcoholic beverages, and in industrial uses, such as the production of bioplastics, biofuels, and even cosmetics. The diverse applications of rice highlight its critical role in the Indian economy and its contribution to various sectors beyond just culinary uses. The distribution channel type segment for the India rice market includes both offline and online channels. Offline distribution channels, such as supermarkets, grocery stores, and specialty food shops, have traditionally dominated the market due to consumers' preference for physically inspecting product quality and freshness. These channels benefit from established supply chains and direct consumer access. On the other hand, the online distribution channel is rapidly growing, driven by the increasing demand for e-commerce and the convenience of home delivery. Online platforms offer a wider reach, allowing consumers to access a variety of rice products from different regions and brands. This segment is particularly appealing to tech-savvy consumers and those seeking specialty rice varieties that may not be available locally. The combination of offline and online channels ensures a robust distribution network, catering to diverse consumer preferences and enhancing market accessibility.


Considered in this report
• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030



Aspects covered in this report
• Rice Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type
• Red Rice
• Black Rice
• Grain Fragrance Rice( Basmati and Jasmine Rice)
• Brown Rice
• Grain Parboiled Rice
• Sushi Rice
• Others (Rosematta Rice, Arborio Rice)

By Grain Size
• Long Grain
• Medium Grain
• Short Grain

By Distribution Channel
• Offline Stores
• Online Stores

By Application
• Residential
• Commercial

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to agriculture industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.