Thailand Liqueur Market Overview, 2030

The liqueur market is a unique sector within the broader alcoholic beverage industry, which faces strict regulatory oversight due to the country's Islamic laws prohibiting alcohol. However, despite the prohibitions on alcohol consumption, the demand for non-alcoholic beverages, including liqueur-flavored alternatives and spirits with minimal or zero alcohol content, has witnessed a steady rise in recent years. These alternatives are commonly marketed as premium drinks that cater to the growing affluent and young population. This market's development is influenced by the shifting lifestyle preferences, particularly among younger consumers who are seeking novel and sophisticated experiences. Additionally, growing tourism and hospitality sectors have driven demand for non-alcoholic spirits in hotels, restaurants, and bars catering to both international tourists and local residents. Furthermore, the market which aims to diversify the economy and create a more open and liberal environment, the market for premium non-alcoholic beverages is expected to expand, reflecting broader shifts in social attitudes and consumer behavior.

According to the research report "Thailand liqueur market Overview, 2030," published by Bonafide Research, the Thailand liqueur market is anticipated to grow at more than 4.87% CAGR from 2025 to 2030. Key market drivers include the rise of health-consciousness and wellness trends among consumers, which has contributed to the popularity of low-alcohol or alcohol-free liqueurs, especially among younger demographics. The n liqueur market is expected to grow at a robust pace, driven by evolving consumer preferences and increased awareness of non-alcoholic alternatives. Another factor shaping the market is the increasing interest in international and gourmet food and beverage experiences. The growing presence of key international brands in the country, alongside the emergence of local producers, is also creating significant opportunities in this segment. Companies such as Bacardi, Diageo, and local producers offering innovative products, including non-alcoholic bitters, cream liqueurs, and fruit-flavored alternatives, are playing a pivotal role in shaping market dynamics. Moreover, increasing e-commerce platforms and modern retail channels are facilitating the reach of these products to a broader audience, further contributing to market growth.

The liqueur market can be segmented by product type, including neutrals/bitters, creams, fruit-flavored options, and others. Neutrals and bitters have garnered significant attention, particularly in the non-alcoholic category, as they cater to the growing trend of sophisticated, adult-flavored beverages. These products are commonly used as mixers in mocktails and non-alcoholic cocktails, gaining traction in both hospitality and retail sectors. Cream liqueurs, which offer a smooth, indulgent flavor profile, are also popular, particularly among consumers seeking luxurious and decadent beverages. These types are often enjoyed in dessert-based drinks or as a standalone indulgence. Fruit-flavored liqueurs have seen increasing demand due to their refreshing taste and versatility in drinks. These beverages appeal to a wide audience, especially in the younger demographic, who are keen on trying new, fun, and fruity flavors. Other types of liqueurs, such as herbal or floral variants, are also emerging in the market as consumers seek unique and exotic flavor experiences. In terms of packaging, products in the n liqueur market are often available in glass bottles, PET bottles, and metal cans. Glass remains a popular choice for premium products, while PET bottles offer a more affordable option. Metal cans are also gaining ground due to their convenience and portability, particularly among younger, on-the-go consumers.

The liqueur market is also segmented by distribution channels, which include convenience stores, on-premises establishments, retailers, and supermarkets. Convenience stores are an important channel, providing easy access to non-alcoholic liqueurs for quick purchases, especially in urban areas. On-premises consumption, which refers to beverages consumed in restaurants, cafes, and bars, plays a crucial role in the market, particularly as the hospitality sector grows with increasing tourism and a changing social landscape. Retailers, including both local and international specialty stores, are pivotal in offering a wide range of products that cater to diverse tastes and preferences. Supermarkets also play a significant role in ensuring the widespread availability of non-alcoholic liqueurs, often in dedicated beverage sections where consumers can choose from a variety of brands and flavors. The growth of e-commerce has further expanded the market, providing online platforms for consumers to conveniently purchase products, access promotions, and compare options. The liqueur market is experiencing steady growth, driven by changing consumer preferences, increased demand for non-alcoholic alternatives, and the influence of global and local brands. The diversification of the product range, including fruit-flavored liqueurs, creams, and bitters, along with the adoption of multiple distribution channels, reflects the growing interest in premium beverages, especially those that cater to health-conscious and younger consumers. As the market continues to evolve in response to cultural shifts and regulatory considerations, it presents significant opportunities for both international and local players. The expanding hospitality and tourism sectors, along with the increasing popularity of e-commerce, will further fuel the demand for non-alcoholic liqueur alternatives, positioning the market as a promising and dynamic industry within the broader Middle Eastern beverage landscape.


Considered in this report
• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030



Aspects covered in this report
• Liqueur Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type
• Neutrals/Bitters
• Creams
• Fruit Flavoured
• Others

By Packaging Type
• Glass
• PET Bottle
• Metal Can
• Others

By Distribution Channel
• Convenience Stores
• On Premises
• Retailers
• Supermarkets

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to agriculture industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.