South Korea Functional Food Market Overview, 2030

As a highly developed nation with a sophisticated consumer base, South Korea has seen increasing demand for functional foods that offer added health benefits beyond basic nutrition. The market benefits from a strong regulatory framework, overseen by the Ministry of Food and Drug Safety (MFDS), which ensures the safety and quality of functional food products while promoting innovation. Functional foods in South Korea are becoming integral to the daily diet, with consumers seeking products that support immunity, improve digestion, enhance cognitive function, and promote overall well-being. Traditional Korean foods, such as kimchi and ginseng, have paved the way for functional food trends, with modern innovations incorporating new ingredients and technological advancements. The country’s growing preference for healthy living and preventive healthcare has bolstered the market for functional foods, making it one of the leading markets in Asia. South Korea’s regulatory framework and focus on product transparency, combined with the country’s strong tradition of health-conscious living, will support the continued growth of the functional food market, establishing it as a key player in the global functional food sector.

According to the research report, "South Korea Functional Food Market Overview, 2030," published by Bonafide Research, the South Korea Functional Food market is anticipated to add to more than USD 3.54 Billion by 2025–30. The South Korean functional food market is fueled by a variety of key drivers, including increasing health-consciousness, rising demand for products that prevent chronic diseases, and the growing popularity of preventive healthcare. The market has been influenced by trends such as clean-label foods, functional beverages, and plant-based products. Consumers are particularly drawn to functional foods that promote digestive health, immunity, weight management, and mental clarity. The ongoing popularity of traditional ingredients like ginseng, along with innovations in probiotics, fibers, and antioxidants, has created numerous opportunities for market growth. E-commerce and online retail platforms have emerged as key drivers, offering convenience and wider access to a diverse range of products. The market is competitive, with both domestic companies like LG Household & Health Care and Amorepacific, and global players such as Nestlé and Danone, actively introducing new products to cater to evolving consumer needs. Companies are also emphasizing product transparency, focusing on natural ingredients and sustainability, to align with the growing demand for ethical sourcing and environmentally friendly practices. The South Korean functional food market is expected to continue its upward trajectory, driven by increasing consumer awareness of health and wellness and the ongoing demand for products that offer added nutritional value. With a rising focus on preventive health, digestion, immunity, and mental well-being, the market for functional foods is positioned for strong growth.

By functional food type, the South Korean market is diverse, with several key segments driving demand. Bakery & Cereals is a prominent segment, with a growing consumer interest in fortified cereals, snacks, and baked goods that offer additional nutrients like fiber, vitamins, and minerals. The convenience of these products, along with their health benefits, makes them increasingly popular among busy, health-conscious consumers. Dairy Products, including functional yogurts, probiotic drinks, and fortified milk, are widely consumed due to their digestive health benefits and the increasing preference for probiotics in Korean diets. Meat, Fish & Eggs are gaining popularity in the functional food space, particularly with products enriched with omega-3 fatty acids, which cater to consumers seeking heart health benefits. Soy Products, which are rich in plant-based protein, are increasingly favored by vegetarians, vegans, and health-conscious individuals. Fats & Oils, such as omega-3-enriched oils, are also growing in demand due to their positive effects on cardiovascular health. The “Others” category includes a variety of functional foods, such as fortified beverages, snacks, and dietary supplements, which cater to niche consumer needs, from enhancing immunity to improving cognitive function.

The distribution channels for functional foods in South Korea are well-developed, with supermarkets and hypermarkets serving as the primary retail outlets. These stores provide consumers with easy access to a wide range of functional foods, often under one roof, making it convenient for shoppers to find health-oriented products. In addition, convenience stores, particularly in urban areas, play a significant role in distributing functional snacks and beverages, offering quick and easy access for consumers. The rapid growth of online retail stores has revolutionized the functional food market in South Korea, with consumers increasingly turning to e-commerce platforms to explore a diverse array of functional food products. Online shopping offers convenience, the ability to compare products, and access to specialized products that may not be readily available in physical stores. Other distribution channels, such as direct sales, health food stores, and pharmacies, are also important in reaching niche markets, particularly those looking for premium or specialized functional food options. As consumers become more health-conscious, the demand for plant-based, clean-label, and sustainable functional foods will continue to shape the competitive landscape, encouraging further innovation.

Considered in this report
• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030



Aspects covered in this report
• Functional Food Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By functional food type
• Bakery & Cereals
• Dairy Products
• Meat, Fish & Eggs
• Soy Products
• Fats & Oils
• Others

By Distribution Channel
• Supermarkets/Hyper market
• Convenience Store
• Online Retail Store
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to agriculture industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.