South Korea Astrology Market Overview, 2030

South Korea's astrology market has undergone a fascinating evolution, transitioning from ancient traditions rooted in Confucianism and Shamanism to a vibrant, technology-driven industry. Astrology in South Korea, deeply ingrained in cultural practices, is both a historical and contemporary phenomenon. Historically, astrology has been used for purposes ranging from determining auspicious dates for events to personal guidance and even state decisions during the Joseon Dynasty. In today’s world, astrology in South Korea is a multi-faceted market, blending ancient techniques with modern technology, creating a unique cultural fusion. In South Korea, astrology is not just a niche interest; it is a mainstream practice intertwined with daily life, including popular forms like "saju" (four pillars of destiny), where birth dates and times are analyzed to determine life paths. Additionally, "natal astrology" and "horoscopes" based on Western astrological systems are widely practiced. The sources for performing astrology in South Korea range from traditional books to digital platforms, apps, and online consultations, which have become increasingly popular. The technological revolution has played a pivotal role in this growth, with advancements like AI-powered astrology apps and real-time personalized astrology services making the ancient practice more accessible and user-friendly. South Koreans consume astrology in various forms, from reading daily horoscopes on mobile apps to consulting live astrologers for tailored advice. The younger generation, especially millennials and Gen Z, have embraced astrology not only as a spiritual guide but also as a form of entertainment and self-exploration. Astrology has become a pop-culture phenomenon, with stars and influencers openly discussing their birth charts, further promoting its acceptance. People are highly adaptive and satisfied with astrology, as it serves as a tool for reflection and reassurance in an often uncertain, fast-paced society. The astrology in South Korea is largely unregulated, and there are no mandatory certification requirements to become an astrologer, though certain professional organizations exist to offer credibility

According to the research report, "South Korea Astrology Market Overview, 2030," published by Bonafide Research, the South Korea Astrology market is anticipated to grow at more than 7.83% CAGR from 2025 to 2030. As of 2024, the market is experiencing a surge in demand for personalized astrological services, with mobile apps, websites, and virtual consultations now dominating the space. Traditional methods like saju are still prevalent, but they are being integrated with new-age practices such as tarot card readings and astrology-based personality tests, especially among younger consumers. Astrologers in South Korea often convert leads through social media marketing, online workshops, and influencer partnerships. Revenue generation is primarily through one-on-one consultations, subscription-based models on astrology platforms, and selling personalized astrological reports or services. Major players in the market include platforms like "AstroKorea," which offer everything from daily horoscopes to deep, personal readings. Additionally, renowned astrologers with strong online followings, such as those on Instagram or YouTube, are also capitalizing on the rising trend. These professionals use live streaming, workshops, and digital content to promote their services, often collaborating with lifestyle influencers to reach wider audiences. The latest industry news highlights growing partnerships between astrology services and wellness apps, indicating a shift towards integrating astrology into daily health routines, such as using astrological data to recommend optimal diets, exercises, or even career changes. This trend is expected to continue expanding in 2024. The COVID-19 pandemic significantly impacted the industry, leading to a surge in demand for virtual astrology consultations as people sought emotional support during the lockdowns. Astrologers swiftly adapted by shifting their services online, offering virtual sessions, and utilizing digital platforms to maintain business continuity. Some regions in South Korea, particularly Seoul and Busan, are hubs for astrology enthusiasts and professionals, with dedicated astrology centers and events. In 2024, the market presents various opportunities, including expansion into corporate wellness programs and collaborations with entertainment industries to offer astrological services to fans, creating a broader market appeal.

In South Korea's astrology market, Horoscope Forecasting Services have become the fastest-growing segment, driven by their accessibility and convenience. These services provide daily, weekly, or monthly predictions based on Western zodiac signs or traditional "sa ju" systems, often delivered via mobile apps or websites. They cater to a wide audience, offering bite-sized, personalized insights on emotional, financial, and relational aspects, which clients can easily integrate into their daily lives. Horoscope forecasting is typically powered by AI tools and astrologer expertise, providing quick, inexpensive readings compared to other in-depth services. In contrast, Astrological Consulting Services are the largest and most established market segment, offering comprehensive, one-on-one consultations with expert astrologers. These consultations delve into individuals' birth charts or saju to provide detailed guidance on career, relationships, health, and spiritual growth. Clients connect with astrologers via video calls, phone consultations, or in-person meetings, with sub-services including ongoing support and personalized life advice. This service uses both digital platforms and traditional astrological tools, distinguishing itself through the depth of analysis provided. Numerology analyzes the significance of numbers tied to a person’s birthdate to offer insights into life purpose and destiny, while Tarot Card Reading has become popular for introspective guidance and entertainment, using cards to interpret aspects of an individual’s life. Vedic Astrology, rooted in Indian traditions, focuses on the moon’s position rather than the sun and appeals to a niche audience seeking spiritual insight, while Western Astrology emphasizes the sun’s position at birth, offering detailed birth charts for personality and future predictions. These services connect clients via online platforms, video consultations, and in-person meetings, with each service combining modern technology, such as apps and online consultations, with traditional methods, like manual calculations and tarot decks.

In South Korea, the astrology market has witnessed a rapid shift toward online platforms and apps, which are now the fastest-growing channels. The rise of digital solutions like mobile apps and websites has reshaped how people access astrology services, providing convenience, anonymity, and accessibility. Prominent platforms like AstroKorea and Zodiac Universe allow users to receive daily horoscopes, personalized readings, and even live consultations with astrologers via chat or video calls. These platforms deliver astrology content in real-time, offering tailored insights on a user’s emotional, financial, and relational status based on their zodiac sign or saju. The growing popularity of these digital services is also driven by their integration with social media, where influencers and astrologers build large followings and promote astrology in a more interactive, engaging manner. Apps like Tarot Korea have capitalized on this trend by offering tarot card readings, numerology reports, and astrology-based guidance through subscription services, allowing users to track astrological changes or personal predictions over time. Meanwhile, offline astrology services, including physical astrology centers and traditional astrologers, remain relevant, especially in cities like Seoul, where physical stores like Gyeonggi-do Astrological Center continue to serve clients seeking face-to-face consultations. These offline platforms provide more personalized and in-depth services, often attracting clients who value the face-to-face interaction and cultural authenticity of traditional astrological practices. Astrologers typically deliver their insights through detailed charts, personal consultations, or fortune-telling sessions, meeting clients at designated locations or through private appointments. The users of astrology services in South Korea can be divided into personal and corporate/business segments. Personal users, primarily millennials and Gen Z, turn to astrology for emotional support, self-exploration, and advice on relationships and career choices. Many of them consume astrology via apps, which offer instant predictions and interactive features, making astrology a part of their daily routine. These users often seek services like birth chart readings, compatibility tests, and career guidance, as astrology helps them navigate the pressures of modern life. Corporate users, on the other hand, are rapidly becoming a growing segment, utilizing astrology for business decisions, team dynamics, and leadership insights.

Considered in this report
• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030



Aspects covered in this report
• Astrology Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Service Type
• Astrological Consulting
• Horoscope Forecasting Services
• Numerology
• Tarot Card Reading
• Vedic Astrology (India-centric)
• Western Astrology (Birth Charts)

By Delivery Channel
• Offline (Physical stores, astrologers)
• Online Platforms and Apps

By End User
• Personal
• Corporate/Business

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to agriculture industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.