Italy Astrology Market Overview, 2030

The astrology market in Italy, deeply rooted in both tradition and modern trends, has evolved significantly, mirroring global shifts while preserving its unique cultural identity. Historically, astrology in Italy has a rich lineage, stemming from ancient Roman, Etruscan, and medieval astrological practices, influencing contemporary thought. Today, astrology is defined as a study of celestial bodies and their movements, believed to influence human affairs and natural phenomena. In Italy, astrology is not just a form of spiritual or personal guidance but also a socio-cultural phenomenon, with many Italians relying on it for insights into everything from career decisions to personal relationships. The market has evolved over the years, with a growing acceptance of astrology as a mainstream tool for personal development, blending traditional methods with modern technology. Astrology in Italy is multifaceted, including areas such as natal astrology, horoscopic readings, Chinese astrology, numerology, and tarot. To perform astrology, practitioners often rely on ancient texts, star charts, and modern astrological software, using precise astronomical calculations to interpret the position of celestial bodies. The content is typically produced in written horoscopes, books, and digital formats, often through apps, websites, and social media, making it highly accessible to the public. In recent years, astrology content has shifted to digital platforms, allowing users to easily access daily, weekly, and monthly predictions through smartphones and computers. Younger generations, especially millennials and Gen Z, are more inclined to explore astrology via social media platforms, podcasts, and apps, embracing it not just as a tool for guidance but as part of their personal identity. While the older population continues to favor traditional astrologers and printed horoscopes, the technological boom has made astrology more personalized and interactive. Technological advancements like AI-powered astrology apps, virtual consultations, and astrology-based video content have fueled this growth. In Italy, there is no formal regulation or certification requirement for astrologers, but many professional astrologers undergo training through specialized schools or workshops. While astrology remains largely unregulated in terms of formal certification, its market is thriving, with people increasingly adaptive to its practices and satisfied with the services offered. The integration of technology, especially in terms of mobile apps, websites, and personalized services, has undoubtedly enhanced the reach and effectiveness of astrology in Italy, catering to a wide audience that spans across age groups and social demographics.

According to the research report, "Italy Astrology Market Overview, 2030," published by Bonafide Research, the Italy Astrology market is anticipated to grow at more than 6.07% CAGR from 2025 to 2030. The current market trend in 2024 shows that digital platforms, including apps and websites, are leading the way in revenue generation, as Italians increasingly turn to technology for personalized astrological insights. Astrologers in Italy are capitalizing on this trend by converting leads through consultations via online booking systems, personalized horoscope services, and video readings. Revenue is often generated through a combination of paid digital content, subscription-based services, and one-on-one consultations. The latest industry affairs indicates a surge in interest surrounding astrology-based lifestyle and wellness products, as Italians embrace astrology for guidance on everything from personal growth to health. Opportunities in the market are expanding, particularly in the form of online workshops, astrology training programs, and astrology-based apps that offer tailored predictions and daily horoscopes, opening new revenue streams. The COVID-19 pandemic, while initially disrupting face-to-face consultations, has propelled the shift toward virtual services, fostering a new wave of online consultations and digital interactions that have become more ingrained in Italian consumers’ routines. Certain places of Italy, such as Milan, Rome, and Florence, remain central hubs for astrology-related businesses, with a high concentration of professional astrologers, spiritual centers, and wellness retreats, while smaller towns also host a growing number of local astrologers. National-level insights show that younger Italians, particularly millennials, have embraced astrology in ways that intertwine with their digital habits, furthering the market's digitalization. The popular astrology app "Astrocenter" and established astrologers such as Giovanna Grassi, have significantly impacted the market by offering accessible, professional services that resonate with the modern consumer. Astrologers promote themselves primarily through social media platforms such as Instagram and TikTok, where they share bite-sized astrological content, live readings, and engaging interactions with followers, building personal brands and attracting clients. This digital marketing strategy, combined with word-of-mouth referrals and a growing online community of astrology enthusiasts, has enabled astrologers to expand their reach across Italy, further fueling the market’s growth.

Astrological consulting services in the Italian landscape are the largest and most established, serving as the cornerstone of the industry. These services involve personalized consultations where astrologers analyze birth charts, planetary positions, and various celestial influences to provide clients with insights on love, career, and life choices. The service is often conducted via phone, video calls, or in-person meetings, allowing a range of mediums to connect astrologers with clients. Sub-services within this category include natal chart readings, compatibility analysis, and life path consultations. Astrologers use detailed ephemerides, astrology software, and traditional star charts as primary resources. The significance of astrological consulting lies in its tailored approach, which differs from mass-produced horoscope content, offering clients in-depth, specific advice that aligns with their personal circumstances. As for horoscope forecasting services, these have become the fastest-growing segment, particularly among digital-savvy Italians seeking daily, weekly, or monthly insights. These services use astrological principles to predict upcoming trends and events based on the client’s birth chart and the current positions of celestial bodies. Forecasting is typically offered via subscription-based apps, websites, or social media platforms, where astrologers connect with clients through automated systems, making the service more accessible and timely. Clients receive forecasts in the form of written predictions or video updates, and sub-services can include daily predictions, yearly overviews, and personalized forecasts for specific life events. Digital platforms are the primary source for this service, often utilizing advanced algorithms and predictive astrology software to deliver accurate, real-time insights. Numerology and tarot card reading services are also prominent in Italy, blending with astrology to offer unique, intuitive experiences. Numerology, which is based on the mystical significance of numbers, is often used to provide insights into an individual's name, birthdate, and other significant life events, and is frequently performed through online consultations or personalized reports. Tarot card reading, often considered an art of divination, is a sought-after service, with professional readers using tarot decks to provide guidance on life's challenges. Both services connect with clients via online booking systems and video consultations, making them highly accessible. Lastly, Vedic astrology and Western astrology (birth charts) cater to different segments of the Italian market, with Vedic astrology rooted in traditional Indian practices, focusing on planetary alignments and the twelve houses, and Western astrology emphasizing sun signs and birth charts. Vedic astrology is gaining popularity among Italians seeking a deeper, spiritual connection, while Western astrology remains a mainstream choice for daily horoscopes and general life advice. These services are performed both digitally and in person, with astrologers relying on ancient texts, astrological software, and traditional tools to interpret and provide consultations.

In Italy, the astrology market is experiencing a remarkable shift, with online platforms and apps becoming the fastest-growing delivery channel, particularly in metropolitan areas like Milan, Rome, and Florence. These digital platforms provide users with convenient access to astrologers and personalized readings, making astrology more accessible than ever. Prominent platforms like Astrocenter Italia, AstroApp, and Chakra Life allow clients to book consultations, receive daily horoscopes, or explore astrological insights via apps and websites. The mode of delivery is largely digital, with services provided through text-based reports, video consultations, or even AI-driven chatbots offering personalized guidance. This digitalization of astrology offers flexible delivery options, enabling users to receive real-time, tailored insights without the need for in-person visits. Despite the surge in online services, offline platforms such as physical stores and astrologers' offices continue to thrive, particularly in cities with a rich historical connection to astrology and spiritual practices, such as Rome's Esoterika or Centro Astrologico di Milano. These traditional channels typically offer face-to-face consultations, often in the form of private sessions, group workshops, or tarot readings, maintaining a strong presence among older demographics or those who prefer the in-person connection. The users of astrology in Italy can be categorized into two major groups: personal users and corporate/business users. Personal users, predominantly individuals seeking guidance in their personal lives, make up the largest segment. These users are often millennials and Gen Z who are deeply engaged in spiritual wellness and self-improvement, turning to astrology for everything from love advice to career insights. These individuals prefer mobile apps and online consultations due to their accessibility, affordability, and ease of use. On the other hand, corporate and business users are a growing segment, utilizing astrology for decision-making, business strategies, and market predictions. Entrepreneurs, CEOs, and business leaders in sectors like fashion, design, and real estate in Italy often consult astrologers to gain a competitive edge, particularly in alignment with auspicious timing or financial decisions.

Considered in this report
• Historic Year: 2019
• Base year: 2024
• Estimated year: 2025
• Forecast year: 2030



Aspects covered in this report
• Astrology Market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Service Type
• Astrological Consulting
• Horoscope Forecasting Services
• Numerology
• Tarot Card Reading
• Vedic Astrology (India-centric)
• Western Astrology (Birth Charts)

By Delivery Channel
• Offline (Physical stores, astrologers)
• Online Platforms and Apps

By End User
• Personal
• Corporate/Business

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to agriculture industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.