Australia Sports Equipment Market Overview, 2029

The Australian sports equipment market has evolved significantly over the years, reflecting the country’s deep-rooted sporting culture and its growing demand for fitness and recreational activities. Historically, Australia has been a nation with a strong sporting tradition, from cricket and rugby to Australian Rules football, basketball, and tennis, fostering a wide array of sports equipment needs. Early on, sports equipment was primarily sourced from local retailers or overseas suppliers, but as the demand for sporting goods increased, the market began to diversify and grow. By the late 20th century, Australia saw an expansion of specialty sports stores and the emergence of large national retail chains, which catered to the rising participation in both professional and recreational sports. In recent decades, the market has also seen a shift toward more fitness-oriented equipment, as Australians have become increasingly health-conscious, with fitness and strength equipment, such as dumbbells, resistance bands, and yoga mats, becoming increasingly popular. The growing trend of home fitness setups and the rise of gym memberships have led to a surge in demand for products related to both physical fitness and athletic training. The market is also influenced by technological advancements, with innovations in gear and equipment, such as smart fitness devices and high-performance wearables, gaining traction. Moreover, outdoor sports such as surfing, cycling, and hiking remain integral to the Australian lifestyle, boosting demand for related gear. Australians are known for their active lifestyle, participating in a wide variety of sports both recreationally and professionally, contributing to the sustained growth in demand for sports equipment across all categories. The increasing focus on health and fitness, combined with a diverse sporting landscape, ensures that the sports equipment market in Australia will continue to expand, driven by both the evolving preferences of consumers and the introduction of new technologies and products.

According to the research report "India Sports Equipment Market Overview, 2029," published by Bonafide Research, the India Sports Equipment market is anticipated to grow at more than 8.66% CAGR from 2024 to 2029. The most prominent drivers are the country’s active lifestyle, with Australians having a strong passion for sports, fitness, and outdoor activities. This demand is reflected in the popularity of sports like cricket, rugby, Australian Rules football, tennis, and surfing, which fuels the need for specialized equipment across various categories. Additionally, the increasing focus on health and wellness has significantly boosted the demand for fitness and strength equipment, such as home gym gear, resistance bands, and wearable fitness devices. As Australians continue to prioritize physical health, there is a growing trend of home workouts, creating new opportunities for retailers to expand their online presence and cater to consumers looking for convenient shopping options. Another driver is the country’s favorable climate, which supports outdoor sports throughout much of the year, making products like cycling gear, hiking equipment, and surfing accessories highly sought after. The growing popularity of team and individual sports, alongside a rising awareness of injury prevention and athletic training, has created a demand for specialized training equipment, such as agility tools, performance enhancers, and injury recovery products. Australia’s strong sports culture is complemented by government initiatives that encourage participation in physical activities and promote sports as a part of daily life, further expanding market potential. The market also benefits from a robust retail infrastructure, both in physical stores and online platforms, giving consumers a wide array of options. Additionally, Australia’s diverse population, with a growing interest in different sports from multicultural communities, provides opportunities for niche markets.

In the Australian sports equipment market, several product categories have witnessed growth due to increasing participation in sports, fitness activities, and the rising trend of health-conscious living. Ball over net games, which include sports like volleyball, tennis, and badminton, are popular in Australia due to the country's active lifestyle and outdoor culture. Volleyball, for example, is played extensively on beaches and in indoor sports facilities. This product category includes items such as volleyball nets, rackets, shuttlecocks, and balls. Tennis remains one of the most widely played sports, with tennis racquets, balls, and other accessories in high demand. Ball Games category encompasses a broad range of ball-based sports, including soccer, rugby, Australian Rules football (AFL), cricket, and basketball. Equipment in this segment includes soccer balls, footballs, basketballs, cricket bats, balls, and protective gear like shin guards. With sports like AFL being particularly ingrained in the Australian sporting culture, demand for equipment in this category remains robust. Athletic training equipment is essential for athletes and those in rehabilitation or injury prevention. Products include agility ladders, cones, hurdles, jump ropes, sleds, and speed training gear. The growing focus on athletic performance and injury prevention has fueled the demand for high-quality training equipment across various disciplines. With the popularity of sports like athletics, football, and soccer, as well as fitness training in general, demand for athletic training tools has increased in schools, sports clubs, and professional sports teams in Australia. The "Others" category encompasses various niche sports equipment and accessories. This can include outdoor gear like camping equipment, cycling gear, swimming accessories, and winter sports equipment. Australia’s outdoor culture and love for adventure sports contribute to the demand for this segment.

Specialty and sports shops are a major channel, offering a wide range of products tailored to specific sports and providing expert advice and high-quality equipment. These stores, such as Rebel Sport and Sport smart, are popular for their specialized offerings and knowledgeable staff. Online retail has seen significant growth, especially with the rise of e-commerce. Consumers prefer the convenience of shopping online, where they can compare prices and have products delivered directly to their homes. Platforms like Amazon Australia and dedicated websites of major retailers play a key role in this shift. Department and discount stores like Kmart, Target, and Big W offer a more budget-friendly selection, appealing to casual sports enthusiasts or those seeking basic equipment at affordable prices. Finally, the others category includes warehouse clubs like Costco, direct sales from manufacturers, and sales at sporting events or expos. These channels cater to niche segments, offering bulk purchasing options or exclusive brand deals.


Considered in this report
• Geography: Global
• Historic Year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029



Aspects covered in this report
• Global Sports Equipment Market with its value and forecast along with its segments
• Region & country wise Sports Equipment market analysis
• Application wise Sports Equipment distribution
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Ball Over Net Games
• Ball Games
• Fitness And Strength Equipment
• Athletic Training Equipment,
• Others

By Distribution Channel
• Specialty & sports shops
• Online retail
• Department & discount stores
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to agriculture industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.