India Sports Equipment Market Overview, 2029

The history of sports equipment in India illustrates the country's evolving relationship with sports, fitness, and recreation, showcasing significant growth influenced by cultural shifts, economic development, and technological advancements. Traditionally, India boasted a rich heritage of indigenous sports such as kabaddi, kho-kho, and wrestling, with equipment often handmade and locally sourced. The British colonial period introduced Western sports like cricket, football, and hockey, leading to the establishment of organized sporting clubs and the importation of equipment from Britain. Post-independence in 1947, India began developing its manufacturing capabilities, with cities like Jalandhar and Meerut emerging as hubs for sports goods production, eventually becoming one of Asia's largest manufacturers by the late 20th century. The 1990s saw a surge in exports, with Indian manufacturers supplying a variety of products, including cricket bats and inflatable balls, to international markets. Recent technological innovations have led to the rise of smart sports equipment, enhancing performance tracking and user engagement with products like smart tennis racquets and advanced fitness trackers. Government initiatives, such as the establishment of the Sports Goods Export Promotion Council (SGEPC), aim to bolster sports infrastructure and local manufacturing. Today, the market features a diverse range of products, from traditional sports gear to modern fitness equipment, including treadmills and adventure sports gear. Moreover, a surge in sports-focused start-ups is reshaping the industry landscape, catering to niche markets with innovative solutions, while regional variations across India reflect unique demands based on cultural preferences and economic factors, particularly in areas like West and Central India where organized retail chains and sporting events are concentrated.

According to the research report "India Sports Equipment Market Overview, 2029," published by Bonafide Research, the India Sports Equipment market is anticipated to grow at more than 9.68% CAGR from 2024 to 2029. India’s sporting culture includes both traditional games like kabaddi and wrestling and popular modern sports such as cricket, badminton, and field hockey, creating a broad and varied consumer base for sports equipment. Rapid urbanization is also playing a pivotal role by establishing urban centers as hubs for sports and fitness facilities, including private gyms, public sports complexes, and recreational clubs. This urban growth facilitates easy access to sports infrastructure, making it more convenient for people to participate in sports. Additionally, the Indian government’s commitment to promoting sports is evident through initiatives like the Khelo India Program, which aims to encourage youth participation and improve infrastructure across the country. This proactive government support is likely to drive demand for sports equipment across numerous categories, catering to both traditional sports enthusiasts and emerging fitness communities.

The rising health consciousness among Indians is another major driver of the sports equipment market. With increasing awareness of the importance of physical fitness, more people are incorporating sports and fitness activities into their daily routines, fueling demand for both gym equipment and sports gear. The growth in disposable incomes, particularly among the youth and middle-class population, further enables consumers to invest in high-quality, durable sports equipment, making health and fitness a lifestyle priority. Manufacturers are also capitalizing on these trends by adopting advanced technologies in product design and materials, leading to innovations like lightweight yet durable equipment that enhances user performance. Technological advancements are making sports equipment more accessible and efficient, meeting the evolving preferences of consumers who are looking for quality products that offer enhanced functionality. This emphasis on both fitness and innovation is expected to sustain the robust growth trajectory of the Indian sports equipment market through 2029.

In India, the sports equipment market is supported by diverse distribution channels, ensuring access to a wide range of products across the country. Specialty & Sports Shops are common in cities, serving athletes and sports enthusiasts with specialized equipment for popular sports like cricket, badminton, and field hockey. These shops provide high-quality products, personalized service, and expert advice, making them preferred by serious players and sports academies. Online Retail has seen tremendous growth, driven by increasing internet penetration and the popularity of e-commerce platforms like Amazon, Flipkart, and sports-focused websites. This channel makes sports equipment accessible to a broader audience, including those in rural and remote areas where physical stores may be limited. Online shopping offers consumers a wide selection, competitive prices, and the convenience of home delivery, making it especially attractive in India's fast-paced lifestyle. Department & Discount Stores plays a significant role, providing budget-friendly sports gear to casual players, families, and schools. Located in shopping malls and city centers, these stores carry affordable fitness equipment, basic sports goods, and athletic apparel, making them accessible to the general public and young athletes. Their affordability and accessibility make them a popular choice for families and those new to sports. Other channels include local markets, pop-up shops, and direct sales through brand events or sports fairs, which cater to regional markets and towns with limited retail infrastructure. Some sports brands set up temporary stores at sports events, allowing customers to engage with the brand and buy equipment on-site.


Considered in this report
• Geography: Global
• Historic Year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029



Aspects covered in this report
• Global Sports Equipment Market with its value and forecast along with its segments
• Region & country wise Sports Equipment market analysis
• Application wise Sports Equipment distribution
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Ball Over Net Games
• Ball Games
• Fitness And Strength Equipment
• Athletic Training Equipment,
• Others

By Distribution Channel
• Specialty & sports shops
• Online retail
• Department & discount stores
• Others

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to agriculture industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.