China Personalized Gift Market Overview, 2029

The personalized gift market in China has experienced significant growth, bolstered by cultural values that prioritize thoughtful and meaningful gift exchanges, along with economic factors that have made these items more accessible. Gift-giving is deeply embedded in Chinese culture, particularly during festivals, weddings, birthdays, and corporate events, where customized items are highly valued. This tradition has been coupled with an increasing consumer preference for personalized gifts, which allow individuals to express sentiment and individuality through customized names, designs, or photos. The demand for such gifts spans various demographics, from young adults to corporate clients, reinforcing the market’s relevance across multiple consumer segments. China’s unique social structure, where family and business relationships play a significant role, also contributes to a strong demand for personalized gifts tailored to these connections. China's government has enforced several consumer protection policies within the retail sector, which apply to both online and offline sales of personalized gifts. The country's E-commerce Law, along with strict product quality regulations, aims to protect consumers from fraudulent practices, ensuring that personalized products meet the promised standards. Importantly, there are additional restrictions on imported raw materials, which influence the production costs of customized gifts, especially items that incorporate imported materials like specialty inks or engraving equipment. Another trend impacting the market is the Chinese government’s push for environmentally friendly practices, which has led to the emergence of eco-friendly personalized gifts. As consumers become increasingly eco-conscious, there is a rising demand for sustainable products in China. This demand aligns with China’s Green Development agenda, pushing companies toward producing gifts that are either recyclable or made from sustainable materials, enhancing the market's alignment with the country's broader environmental goals.

According to the research report "China Personalized Gift Market Overview, 2029," published by Bonafide Research, the China Personalized Gift market is anticipated to grow at more than 8.57% CAGR from 2024 to 2029. The expansion of this market is primarily driven by several key factors, including China’s growing e-commerce infrastructure, which has made it easier for consumers to access a wider variety of personalized gift options. Online platforms like Taobao, JD.com, and Tmall enable consumers to customize their purchases conveniently, reaching even remote areas of the country. The proliferation of digital payment systems and rapid delivery options further enhances accessibility, which has transformed shopping behavior across China. Personalization appeals strongly to younger generations, who are inclined toward unique, memorable gifts that reflect both their identity and the tastes of their recipients. Major companies such as American Greetings Corporation, Shutterfly, and local businesses dominate the Chinese personalized gift market by offering diverse products. Local businesses in particular have an advantage, as they can cater to specific cultural preferences and seasonal gifting needs, which differ greatly across China’s varied regional markets. Social media and digital marketing trends have also greatly influenced the personalized gift industry, with platforms like WeChat, Weibo, and Xiaohongshu providing targeted advertising to reach consumer segments interested in customization. Additionally, there is a growing trend toward gifts that incorporate both emotional and practical value, from engraved gadgets to custom home decor, catering to the demands of China’s increasingly sophisticated and quality-conscious consumers. The emphasis on premiumization, where consumers seek higher-quality personalized gifts, provides opportunities for brands to offer upscale, customizable products. However, challenges such as high import taxes and complex logistics can hinder the growth of international brands in China, making local production and partnerships crucial to market success.

The Chinese personalized gift market is segmented by type into non-photo and photo-personalized gifts, catering to diverse consumer preferences. Non-photo personalized gifts include items like engraved jewelry, customized accessories, monogrammed towels, and personalized home decor, which are particularly popular for corporate gifting and formal occasions. These non-photo items are highly versatile and appreciated for their sophistication, making them ideal for both personal and professional relationships. Customized stationery and office supplies also find favor among corporate clients, where they are often used to reinforce brand identity or strengthen business partnerships. The demand for non-photo gifts is substantial, as these items hold timeless appeal across a broad consumer base, especially in business settings. Brands catering to this segment often highlight quality and luxury, using premium materials to ensure their products resonate with China’s affluent consumers. In contrast, photo-personalized gifts, including custom photo albums, printed mugs, and personalized calendars, appeal strongly to young adults and families who value capturing memories in a tangible format. These items are popular choices for gifting occasions like birthdays, weddings, and anniversaries, where they serve as keepsakes that immortalize special moments. High-quality photo printing techniques have become central to this segment, as Chinese consumers prioritize durability and vibrant color reproduction. Holidays such as the Lunar New Year and Valentine’s Day further drive demand for photo gifts, as families and couples seek unique ways to celebrate these occasions. Advanced printing technology has enabled photo-personalized gifts to become more detailed and customizable, with options to add captions, filters, and other design elements. This demand is indicative of China’s changing consumer values, where individuals are increasingly willing to invest in products that capture personal memories and relationships.

The personalized gift market in China is segmented by distribution channel into online and offline sales, with each playing a significant role in consumer access and convenience. Offline sales continue to be strong in China, with specialty stores, department stores, and kiosks offering personalized gifts. Many consumers prefer to shop in physical stores where they can see, feel, and customize products firsthand, making offline channels especially relevant for higher-end gifts. However, online sales channels have rapidly grown and are now crucial in driving the personalized gift market. The rise of e-commerce platforms like JD.com and Taobao has revolutionized accessibility to a vast range of products. Through these online platforms, consumers can browse, customize, and purchase gifts from the comfort of their homes, with options for home delivery. The online segment has been particularly successful in appealing to younger, tech-savvy consumers who are more comfortable navigating digital platforms. In terms of end users, the Chinese market segments into categories for women, unisex, and men. Women constitute the largest segment, primarily purchasing personalized items for family and friends. Gifts tailored for women often include personalized jewelry, beauty items, and decorative home goods. The unisex category, with items like custom home decor and accessories, appeals to a broad audience and is commonly chosen for occasions where a more neutral or universally appealing gift is appropriate. The men’s segment, while smaller, comprises products like personalized tools, tech accessories, and hobby-related items, which appeal to men’s specific interests and hobbies. Seasonal gifting trends are also significant in China, with items specifically tailored for major festivals, driving demand across these end-user categories.

End-user segmentation also contributes to the market's fitness in China. Products specifically designed for women, such as personalized beauty items, jewelry, and home decor, are leading segments as women in China increasingly seek out unique and fashionable products for personal use and as gifts. The unisex category enables inclusivity, offering items suitable for any gender, often focusing on home goods and tech gadgets that appeal to a broad audience. The men’s segment, while smaller, taps into a niche demand for gifts related to hobbies, technology, and practical use, catering to interests traditionally associated with male recipients. This segmentation not only allows brands to target specific demographics with precision but also addresses a full spectrum of interests and gifting needs. Moreover, the personalized gift market in China is highly attuned to sustainability, a growing priority among both consumers and the government. With China’s Green Development policy pushing companies toward environmentally responsible practices, there is a rising demand for eco-friendly gifts made from sustainable or recyclable materials. Many brands in the personalized gift sector have adapted by offering products that align with these values, such as biodegradable packaging and reusable gift items, which appeal to environmentally conscious consumers. This alignment with sustainability trends enhances the market’s appeal and gives it a progressive edge, as more consumers are likely to choose products that mirror their ethical beliefs. In essence, the personalized gift market in China is poised for sustained growth and profitability due to its adaptability, cultural relevance, and alignment with evolving consumer values. The market’s structure—covering a diverse range of product types, robust distribution channels, and clearly defined end-user segments—positions it well to meet the country’s varied consumer needs. As consumer preferences continue to shift towards customization, quality, and eco-friendliness, the market is prepared to evolve in response, providing a stable, lucrative opportunity for both local and international brands.




Considered in this report
• Geography: Global
• Historic Year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Global Personal Gifting Market with its value and forecast along with its segments
• Region & country wise Personal Gifting market analysis
• Application wise Personal Gifting distribution
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type
• Non-photo Personalized Gifts
• Photo Personalized Gifts

By Distribution Channel
• Online
• Offline

By End User
• Women
• Unisex
• Men
The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to agriculture industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.