USA Food Gifting Market Overview, 2029

The tradition of food gifting in the United States has evolved over centuries, rooted in a rich tapestry of cultural influences and culinary diversity. Early American settlers brought with them various customs from their homelands, including the practice of gifting food during festive occasions and community gatherings. In the 19th century, the rise of industrialization and urbanization led to an increase in commercial food production, which expanded the availability of diverse food items, making them more accessible for gifting. The introduction of packaged goods in the late 1800s and early 1900s, such as canned goods and baked treats, further propelled the food gifting market, allowing consumers to select from an array of pre-made gifts. By the mid-20th century, as American society became more consumer-oriented, food gifting transformed into a commercial enterprise, with businesses specializing in gourmet gift baskets, seasonal treats, and holiday-themed food gifts. The evolution of food gifting also reflects broader social changes, including the growing appreciation for artisanal products and local sourcing. As consumers became more health-conscious in the late 20th and early 21st centuries, the focus shifted toward organic, sustainable, and health-oriented food gifts. Today, food gifting has become a multifaceted industry that combines tradition with innovation, catering to diverse tastes and occasions, and reinforcing personal connections through the shared experience of food.

According to the research report "USA Food Gifting Market Overview, 2029," published by Bonafide Research, the USA Food Gifting market is anticipated to grow at more than 3.80% CAGR from 2024 to 2029. The rising trend of experiential gifting, where consumers seek out unique and memorable gifts, has propelled the demand for gourmet and specialty food items. This shift is accompanied by a growing appreciation for quality over quantity, with consumers willing to invest in premium products that offer a personalized touch. The market is characterized by a diverse range of offerings, including gourmet gift baskets, artisanal chocolates, organic snacks, and regional delicacies, which cater to a broad audience. Additionally, the expansion of online platforms has revolutionized the food gifting landscape, allowing consumers to easily access niche products and customized gift options. As convenience becomes a key factor in purchasing decisions, e-commerce continues to drive market growth, enabling consumers to send food gifts directly to loved ones or business associates, regardless of geographical location. With increasing interest in sustainable and ethically sourced products, the U.S. food gifting market is also adapting to meet the demands of eco-conscious consumers, further enhancing its appeal and growth potential.

Consumer tastes and preferences in the U.S. food gifting market are influenced by a combination of cultural trends, health consciousness, and personalization. Modern consumers are increasingly gravitating towards gourmet, artisanal, and locally sourced products, reflecting a desire for authenticity and quality in their gift selections. The popularity of health-focused food gifts has surged, with organic, gluten-free, and plant-based options gaining traction as consumers prioritize their well-being and dietary needs. This shift towards health-conscious gifting is particularly evident during the holiday season, where traditional sweets and treats are often complemented by healthier alternatives, such as dried fruits, nuts, and specialty teas. Moreover, personalization has become a key driver of consumer engagement, with many seeking customizable gift options that reflect the recipient's tastes and preferences. This trend is supported by advancements in digital platforms, which allow consumers to tailor their food gifts with personal messages, specific dietary considerations, or curated selections of gourmet items. The rise of experiential gifting also plays a significant role, as consumers increasingly opt for unique food experiences, such as cooking classes or gourmet food tastings, as memorable gifts. Overall, the U.S. food gifting market is shaped by an evolving landscape of consumer preferences that prioritize quality, health, and personalization, making the act of gifting food a thoughtful and meaningful gesture.

The U.S. food gifting market encompasses several distinct segments, each catering to various consumer occasions and preferences. One of the most significant segments is holiday gifting, which sees peak sales during festive seasons such as Christmas, Thanksgiving, and Easter. Traditional holiday treats, including cookies, chocolates, and specialty baked goods, are popular choices that reflect the season's spirit. Another vital segment is corporate gifting, where businesses select premium food gifts for clients and employees as gestures of appreciation and goodwill. This segment often features gourmet assortments, fine wines, and customized gift baskets that convey professionalism and thoughtfulness. Personal celebrations, such as birthdays, anniversaries, and weddings, also represent a considerable portion of the market, with consumers opting for food gifts that align with the tastes of the recipient. In addition to these core segments, the market is also witnessing growth in niche areas, such as vegan and gluten-free food gifts, reflecting a broader trend towards health and wellness. Specialty food products, including artisanal cheeses, charcuterie, and international delicacies, are gaining popularity among consumers seeking unique and diverse gifting options. As the market continues to evolve, it remains responsive to emerging trends, such as sustainability and experiential gifting, ensuring that it meets the varied preferences of consumers across the United States.


Considered in this report
• Geography: Global
• Historic Year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029



Aspects covered in this report
• Global Food Gifting Market with its value and forecast along with its segments
• Region & country wise Food Gifting market analysis
• Application wise Food Gifting distribution
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product type
• Confectionery
• Fresh & Dried Fruits (Healthy and Organic Foods)
• Bakery & Pastry/sweets Products
• Beverages (Wines, Tea, Coffee, etc)
• Others

By Occasion
• Festive/seasonal Gifting
• Corporate Gifting
• Birthday & Anniversaries
• Others

By Distribution Channel
• Offline
• Online

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to agriculture industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.