Poland Gift Card Market Overview, 2029

The gift card market in the country has witnessed significant growth in recent years, driven by the increasing shift towards digital solutions, changing consumer behavior, and the rapid expansion of e-commerce platforms. Gift cards have emerged as an appealing alternative to traditional gifts, offering greater flexibility and convenience for both consumers and retailers. Both physical and digital gift cards are popular, with digital cards gaining particularly strong traction due to the country’s rising mobile payment adoption and the widespread use of online shopping platforms. In the country, major retailers, both online and offline, have embraced the gift card trend, offering both closed-loop (store-specific) and open-loop (universal) gift cards. This enables consumers to choose from a variety of redemption options, ranging from popular retail brands to various online platforms. As digital payments continue to grow, especially with the rise of mobile wallets, gift cards have been seamlessly integrated into the financial ecosystem, providing consumers with a quick and easy way to purchase and send gifts. The growing popularity of online gifting during holidays, special occasions, and corporate events has further boosted the adoption of gift cards, creating a more expansive market that continues to expand in tandem with the country's broader digital transformation.

According to the research report "Poland Gift Card Market Overview, 2029," published by Bonafide Research, the Poland Gift Card market is expected to reach a market size of more than USD 6.78 Billion by 2029. According to recent market reports, the growth of the gift card market in the country is attributed to several key factors. One of the primary drivers is the rapid adoption of smartphones and the internet, which have significantly facilitated the use of digital gift cards. Younger, tech-savvy consumers are increasingly purchasing and sending gift cards through mobile apps, enhancing the demand for this gifting option. The growing influence of e-commerce and online shopping platforms has played a pivotal role in expanding the gift card market. Retailers and service providers are offering digital gift cards through their websites and apps, catering to the convenience-seeking consumer who prefers making purchases online. Seasonal events, such as Christmas, New Year, and other cultural celebrations, see a significant surge in gift card sales, with consumers opting for them as a practical, customizable gift. Moreover, gift cards are becoming popular in corporate settings for employee rewards, incentives, and customer loyalty programs. Businesses are leveraging gift cards to engage with employees and customers, offering tax-efficient, flexible rewards. The increasing reliance on e-commerce, combined with the country's high mobile penetration rate, is expected to continue driving the growth of the gift card market in the coming years.

Despite the promising growth prospects, the gift card market in the country faces several challenges. One of the major concerns is the security risks associated with both digital and physical gift cards. As the digital gift card sector expands, fraud and unauthorized transactions become increasingly prevalent. Scams and phishing attacks targeting consumers and retailers can undermine confidence in gift card usage, especially for individuals who are not familiar with digital security practices. To address this issue, retailers and payment processors are investing in more robust security measures, including two-factor authentication and encryption, to secure transactions and reduce fraud. Additionally, the expiration of gift cards and the issue of unused balances (breakage) continue to be a challenge in many markets. Expiration dates often lead to unredeemed values, resulting in customer dissatisfaction. As a response, some governments have implemented regulations requiring transparency in expiration policies and discouraging the practice of charging inactivity fees. Lastly, economic factors, such as inflation and changes in consumer spending patterns, may impact gift card purchases. During economic downturns, consumers may prioritize essential goods and services over discretionary spending, which could affect overall demand for gift cards in the country.

Looking forward, the gift card market in the country is expected to continue its growth trajectory, with several emerging trends shaping the industry. Personalization is a significant trend, as consumers increasingly seek more customized and meaningful gifting experiences. Gift cards with personalized messages, designs, and themes have gained popularity, allowing consumers to add a personal touch to their gifts. Sustainability is also becoming a growing concern, with many consumers opting for digital gift cards as an eco-friendly alternative to plastic cards. This trend is expected to drive greater demand for digital cards, which reduce waste and support environmental conservation efforts. Technological advancements, such as blockchain and artificial intelligence (AI), will further influence the gift card market. Blockchain can provide enhanced security, transparency, and reduced fraud risk, addressing consumer concerns. AI can enable retailers to offer more personalized promotions and optimize their gift card offerings based on consumer preferences. As digital payments continue to evolve and consumers become more accustomed to the convenience of mobile wallets and e-commerce, the gift card market will remain a key component of the retail and corporate reward landscape. With increasing consumer adoption, more innovative gift card solutions are expected to emerge, ensuring that the market remains a significant player in the broader retail ecosystem.


Considered in this report
• Geography: Global
• Historic Year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029



Aspects covered in this report
• Global Gift Card Market with its value and forecast along with its segments
• Region & country wise Gift Card market analysis
• Application wise Gift Card distribution
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Card Types
• Closed -Loop Card
• Open-loop Card

By Price Range
• High
• Medium
• Low

By Sale Channel
• Offline
• Online

By End User
• Retail Establishment
• Corporate Institution

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to agriculture industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.