The Poland gift card market is expected to exceed USD 6.78 billion by 2029, driven by a surge in online shopping and increasing consumer adoption of digital payment solutions.
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The gift card market in the country has witnessed significant growth in recent years, driven by the increasing shift towards digital solutions, changing consumer behavior, and the rapid expansion of e-commerce platforms. Gift cards have emerged as an appealing alternative to traditional gifts, offering greater flexibility and convenience for both consumers and retailers. Both physical and digital gift cards are popular, with digital cards gaining particularly strong traction due to the country’s rising mobile payment adoption and the widespread use of online shopping platforms. In the country, major retailers, both online and offline, have embraced the gift card trend, offering both closed-loop (store-specific) and open-loop (universal) gift cards. This enables consumers to choose from a variety of redemption options, ranging from popular retail brands to various online platforms. As digital payments continue to grow, especially with the rise of mobile wallets, gift cards have been seamlessly integrated into the financial ecosystem, providing consumers with a quick and easy way to purchase and send gifts. The growing popularity of online gifting during holidays, special occasions, and corporate events has further boosted the adoption of gift cards, creating a more expansive market that continues to expand in tandem with the country's broader digital transformation.
According to the research report "Poland Gift Card Market Overview, 2029," published by Bonafide Research, the Poland Gift Card market is expected to reach a market size of more than USD 6.78 Billion by 2029. According to recent market reports, the growth of the gift card market in the country is attributed to several key factors. One of the primary drivers is the rapid adoption of smartphones and the internet, which have significantly facilitated the use of digital gift cards. Younger, tech-savvy consumers are increasingly purchasing and sending gift cards through mobile apps, enhancing the demand for this gifting option. The growing influence of e-commerce and online shopping platforms has played a pivotal role in expanding the gift card market. Retailers and service providers are offering digital gift cards through their websites and apps, catering to the convenience-seeking consumer who prefers making purchases online. Seasonal events, such as Christmas, New Year, and other cultural celebrations, see a significant surge in gift card sales, with consumers opting for them as a practical, customizable gift. Moreover, gift cards are becoming popular in corporate settings for employee rewards, incentives, and customer loyalty programs. Businesses are leveraging gift cards to engage with employees and customers, offering tax-efficient, flexible rewards. The increasing reliance on e-commerce, combined with the country's high mobile penetration rate, is expected to continue driving the growth of the gift card market in the coming years.
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