India Poultry Feed Market Overview, 2029

The poultry feed market in India is a dynamic sector, reflecting the country’s growing demand for poultry products. As one of the largest producers of poultry meat and eggs in the world, India has a robust poultry industry supported by a diverse agricultural landscape. This industry is characterized by a variety of farming practices, ranging from large-scale commercial operations to small, family-owned farms. The combination of high population growth, urbanization, and rising disposable incomes has led to increased consumption of poultry products, driving the demand for quality poultry feed. In India, poultry feed is formulated to meet the specific nutritional requirements of different types of birds, including broilers and layers. The market is marked by a range of ingredients such as grains, oilseed meals, and protein supplements, which are crucial for producing feed that supports healthy growth and productivity. Additionally, the shift towards more modern farming techniques has led to a greater emphasis on feed efficiency, prompting producers to seek out high-quality formulations that maximize output while minimizing costs. This evolving landscape presents numerous opportunities for innovation within the poultry feed segment, making it an essential component of India's agricultural economy. As the market continues to expand, there is also a growing awareness of sustainable practices among producers. Many are exploring alternatives to conventional feed ingredients, seeking ways to incorporate locally sourced materials that not only support the economy but also address environmental concerns. This focus on sustainability is gradually shaping the future of the poultry feed market in India, positioning it for continued growth and development.

According to the research report "India Poultry Feed Market Overview, 2029," published by Bonafide Research, the India Poultry Feed market is anticipated to grow at more than 4.44% CAGR from 2024 to 2029. The poultry feed market in India is currently experiencing several notable trends that are reshaping its landscape. One significant trend is the increasing demand for organic and natural feed ingredients. With consumers becoming more health-conscious, there is a growing preference for poultry products that are free from harmful additives and chemicals. Many feed manufacturers are reformulating their products to meet these consumer demands, focusing on organic grains and non-GMO ingredients. This trend is driving innovation in feed production, with companies investing in research and development to create healthier, more sustainable feed options. Government policies are also playing a crucial role in shaping the poultry feed market. Various initiatives aimed at enhancing animal husbandry practices and promoting livestock health has been introduced, resulting in improved feed quality standards. Furthermore, the government is actively supporting farmers through subsidies and training programs, which helps them, transition to more efficient and sustainable farming practices. These policies are aimed at boosting the productivity of the poultry sector, ensuring that it remains competitive on a global scale. Technological advancements are another critical factor influencing the market. The adoption of precision feeding techniques, which utilize data analytics and smart technology, is on the rise. These innovations allow farmers to monitor and adjust feeding practices based on the specific nutritional needs of their livestock, leading to better feed conversion ratios and productivity. Feed manufacturers are increasingly integrating technology into their production processes to enhance efficiency and reduce waste. In terms of market players, several companies are establishing themselves as leaders in the poultry feed segment. These include major feed manufacturers who are not only focused on producing high-quality feed but also investing in sustainable practices and innovative formulations. As the market continues to evolve, these companies are well-positioned to capitalize on the growing demand for poultry products while contributing to the sustainable growth of the industry.

The ingredients used in poultry feed are crucial for ensuring the health and productivity of the birds. In India, the primary ingredient categories include cereals/grains, oilseed meals, and fish meal & bone meal. Cereals and grains, such as corn, wheat, and sorghum, are the most significant components, providing essential carbohydrates and energy. These ingredients are readily available in India due to its vast agricultural production, making them cost-effective options for feed manufacturers. With increasing awareness about the nutritional needs of poultry, many feed producers in India are now focusing on high-quality oilseed meals to enhance the protein content in their products. This shift is driving innovation in sourcing and processing methods to ensure better nutritional profiles. Fish meal and bone meal are another important category of ingredients used in poultry feed in India. These meals are rich in essential amino acids and minerals, supporting health and immunity in birds. As the demand for poultry products rises, the focus on incorporating diverse and nutritious ingredients into feed formulations is becoming increasingly important in India’s market. This ingredient diversification is not only improving the nutritional quality of the feed but is also contributing to the sustainability of the poultry industry.

The form in which poultry feed is presented significantly affects its acceptance and consumption by birds. In India, the primary forms of poultry feed include pellets, mash, and crumbles. Each of these forms has its unique advantages, catering to different preferences among poultry farmers and the specific needs of the birds. Pelleted feed is a popular choice among Indian poultry farmers due to its convenience and nutritional density. The pelleting process enhances feed digestibility by reducing wastage and ensuring that the nutrients are available in a compact format. This form of feed is particularly advantageous for broiler production, as it allows for better growth rates and feed conversion efficiency. In India’s market, the adoption of pelleted feed is growing as farmers seek to maximize productivity while minimizing costs. Mash feed; on the other hand, is a finely ground mix of ingredients. This form is typically less expensive to produce and is often preferred by smaller farmers. While mash feed may result in higher wastage, it remains a popular choice due to its affordability. Many farmers in India utilize mash feed, especially for layers, as it allows for a more natural feeding behavior. The flexibility of mash feed also enables farmers to customize their formulations according to their specific needs. Crumbles are another form of poultry feed that is gaining traction in India. They are essentially crumbled pellets, offering a middle ground between pellets and mash. Crumbles are particularly favored in the initial stages of feeding chicks, as they are easier to consume. As India's poultry industry continues to evolve, the demand for various feed forms will shape the feed production landscape.

The segmentation of the poultry feed market by livestock types include broilers, layers, and others, each representing unique nutritional requirements and market dynamics. Broiler chickens, raised primarily for meat production, constitute a significant portion of the poultry feed market in India. These birds have specific dietary needs to promote rapid growth and efficient feed conversion. Consequently, broiler feed is typically high in protein and energy to support their rapid development. With the growing demand for chicken meat in India, feed producers are continually adapting their formulations to meet the nutritional needs of broilers, ensuring optimal growth rates and health. In India’s market, layer feed formulations are becoming increasingly sophisticated, with a focus on optimizing egg quality and shell strength. Many producers are also incorporating natural additives and probiotics to enhance the health of laying hens, which can lead to improved egg yield. The “others” segment encompasses various poultry types, including turkeys, ducks, and game birds. Although smaller in scale compared to broilers and layers, this segment is experiencing growth as niche markets expand. Farmers in India are exploring diverse poultry options to cater to varying consumer preferences, leading to increased demand for specialized feed formulations tailored to these species. This segment contributes to the growth and diversification of India’s poultry feed market, reflecting a broader trend toward sustainable and varied poultry farming practices.




Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Poultry Feed market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Ingredients
• Cereal/Grain
• Oilseed Meal
• Fish Meal & Bone Meal
• Others

By Form
• Pallet
• Mash
• Crumbles
• Others

By Livestock
• Broiler
• Layers
• Others

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Poultry Feed industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.