China Poultry Feed Market Overview, 2029

The poultry feed market in China represents one of the largest and most dynamic sectors within the country's agriculture industry. As the world’s leading producer and consumer of poultry products, China's demand for efficient and high-quality feed formulations has surged in recent years. This demand is driven by a growing population with increasing disposable incomes, resulting in a shift towards protein-rich diets that prominently feature poultry. The Chinese market's vast scale necessitates sophisticated supply chain management and robust production capabilities, making poultry feed a pivotal component in meeting both domestic consumption and export needs. China's rich agricultural landscape supports the cultivation of essential feed ingredients such as corn, wheat, and soybeans. The availability of these crops enables feed producers to formulate diets that are nutritionally balanced for various poultry types, including broilers and layers. Furthermore, as urbanization continues to reshape food consumption patterns, there is a rising preference for convenient and affordable protein sources like chicken, driving further expansion in the poultry sector. In recent years, the Chinese poultry feed market has also witnessed increased investments in production efficiency and sustainability. Producers are exploring alternative feed ingredients and innovative formulations that align with consumer preferences for healthier and more ethically sourced products. Additionally, the emphasis on food safety and quality assurance has become paramount, fostering a competitive environment where feed manufacturers strive for excellence. , the China poultry feed market is well-positioned for growth, supported by strong consumer demand and a commitment to improving production practices.

According to the research report "China Poultry Feed Market Overview, 2029," published by Bonafide Research, the China Poultry Feed market is anticipated to grow at more than 3.91% CAGR from 2024 to 2029. The poultry feed market in China is undergoing transformative changes driven by several key trends that reflect the evolving landscape of the industry. One prominent trend is the increasing focus on sustainability and environmental responsibility. With rising consumer awareness about food safety and animal welfare, feed manufacturers are under pressure to adopt practices that minimize the environmental impact of poultry production. This includes sourcing sustainable ingredients and implementing waste-reduction strategies in feed production. Government policies are also shaping the market by emphasizing food safety and traceability within the poultry supply chain. The Chinese government has enacted stringent regulations to ensure that feed products meet health and safety standards, particularly concerning antibiotic use and contamination. These regulations aim to enhance consumer trust and ensure that domestically produced poultry meets international quality benchmarks, making it essential for feed producers to comply with evolving standards. Technological advancements are playing a crucial role in optimizing feed efficiency and nutritional quality. Innovations such as precision nutrition and the use of data analytics are helping producers formulate customized feed that enhances poultry health and growth performance. Additionally, alternative protein sources, such as insect meal and algae, are being explored to diversify feed ingredients and improve sustainability. Several dominant companies in the Chinese poultry feed market are leveraging these trends and technologies to strengthen their positions. These companies are investing heavily in research and development to create innovative feed solutions that cater to the changing demands of both consumers and regulatory bodies. ult, the Chinese poultry feed market is experiencing robust growth, characterized by increased competition and a commitment to sustainable practices.

In the China poultry feed market, ingredients play a crucial role in determining the quality and nutritional value of feed formulations. The primary ingredients include cereals and grains, oilseed meals, and fish and bone meals, each contributing unique nutritional benefits to poultry diets. Cereals and grains, such as corn and wheat, are the foundation of most poultry feeds, providing essential carbohydrates for energy. Corn, in particular, is favored due to its high-energy content and availability, making it a staple in the formulation of broiler and layer feeds in China’s market. Oilseed meals, particularly soybean meal, are another key ingredient in poultry feed formulations. They are rich in protein and essential amino acids, which are vital for growth and egg production. The demand for soy-based products in China has seen a steady increase, driven by the growing poultry industry and the need for high-quality protein sources. Additionally, fish meal and bone meal are often included for their high protein content and essential minerals, which support poultry health and productivity. The inclusion of these ingredients ensures that poultry receive a balanced diet, crucial for optimal performance. The focus on ingredient quality in China’s poultry feed market reflects the broader trends toward improved animal nutrition and health. Producers are increasingly looking to enhance the efficiency of feed formulations, which in turn boosts productivity and sustainability within the poultry sector. With the ongoing advancements in ingredient sourcing and formulation techniques, the Chinese poultry feed market is set to further evolve in response to both consumer and industry demands.

The form of poultry feed significantly influences its acceptance, digestion, and effectiveness in promoting growth and health among poultry. In the China poultry feed market, the main forms available include pellets, mash, and crumbles. Each form offers distinct advantages tailored to the needs of different poultry species and farming practices. Pelleted feed is the most popular choice among producers, as it enhances feed handling and storage efficiency while minimizing waste. The compact nature of pellets ensures that birds consume their feed with minimal spillage, which is essential for cost-effectiveness in large-scale operations. Crumbles serve as a transitional form between mash and pellets, providing a bridge for young poultry as they grow. This format helps in ease of consumption while still ensuring adequate nutrient intake. As the Chinese poultry feed market continues to expand, the demand for various feed forms will likely evolve. Producers are increasingly focusing on optimizing the physical characteristics of feed to improve feed efficiency and bird health. The shift towards more specialized feed forms illustrates the market's response to the complex needs of poultry production, showcasing a commitment to innovation and sustainability within the industry.

The livestock segment within the China poultry feed market is primarily divided into three categories: broilers, layers, and other poultry species. Broilers are the leading category, driving significant demand for poultry feed due to their rapid growth rate and the rising consumer preference for chicken meat. Broiler feed is specifically formulated to maximize weight gain and feed conversion efficiency, incorporating high levels of protein and energy sources. As China's meat consumption continues to rise, the broiler segment remains a critical focus for feed manufacturers aiming to meet both domestic and export demands. Layers represent the second major category within the livestock segment, focusing on egg production rather than meat. Layer feed formulations are designed to support optimal egg production, with an emphasis on providing the right balance of protein, vitamins, and minerals. This segment is particularly important in China, where the demand for eggs is increasing due to their affordability and nutritional value. Producers are continuously working to enhance layer feed formulations to improve egg quality and production rates, responding to consumer preferences for premium egg products. Additionally, the "others" category encompasses various poultry species, including ducks, geese, and specialty birds. While this segment is smaller than the broiler and layer categories, it still presents opportunities for growth as consumers explore diverse poultry products. Feed formulations for these species are tailored to their unique dietary requirements, further diversifying the offerings in China’s poultry feed market. , the livestock segments reflect a dynamic landscape, adapting to changing consumer preferences and market demands while maintaining a strong emphasis on nutritional quality and sustainability.




Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Poultry Feed market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Ingredients
• Cereal/Grain
• Oilseed Meal
• Fish Meal & Bone Meal
• Others

By Form
• Pallet
• Mash
• Crumbles
• Others

By Livestock
• Broiler
• Layers
• Others

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Poultry Feed industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.