France Bath and Shower Market Overview, 2029

France, considered globally beautiful and renowned for its bath and shower product industry, has a long history that dates back centuries as such products are entwined in the cultural values of the country-its focus on quality, skin care, and perfume. Particularly, it was artisan soap that became famous as a Provencal specialty and can be traced from the very specific traditional production of natural Savon de Marseille. That thus paved the way to this country's biggest batty-and-shower industry in France-a fusion of tradition with innovation. Industrial-scale production also became prevalent in the mid-20th century with L'Occitane en Provence and Le Petit Marseillais focusing on the country's massive resources in the countryside using fresh local botanicals and essential oils to lavish into sumptuous, nature-inspired products. Clean beauty, which centers on products free of potentially damaging ingredients, has been garnering popularity over the last few years in the French bath and shower products market. Brands are promoting their products as being dermatologically tested, hypoallergenic, and good for sensitive skin. Inclusiveness is increasingly a cause for concern, as diverse products make market space appropriate for a number of different skin types and colors. The French bath and shower market continues to innovate in product formulation and delivery systems. For example, waterless products, such as companies Lavanila, that provide a solid version of shampoos and body washes, have become popular as it is in line with the concerns consumers want, that is living up to sustainability and ease. According to the research report "France Bath and Shower Products Market Overview, 2029," published by Bonafide Research, the France Bath and Shower Products market is anticipated to add to more than USD 500 Million by 2024–29. In France, beauty and skincare are at the forefront, so consumers have high expectations from what they purchase from French brands, especially in terms of performance in the product and fragrances. The more that environmental concerns grow as an issue for the French public, the more consumers demand to embrace eco-friendly options in packaging and cruelty-free options. Its steady growth path was maintained in the French market for bath and shower products due to an improvement in wellness and sustainability attitudes. Premiumization is also relevant as French consumers continue to be attracted towards higher end, natural, and eco-conscious products. The behavioral change triggered by the COVID-19 pandemic also forms part of the growth story. Beyond hygiene and self-care, other products include body cleansing soaps and bath additives. Vegan or cruelty-free products have created new doors that brands can tap into for the concern of ethically aware customers. With growing interest in wellness and selfcare, the products serve not only to cleanse but also to calm down and rejuvenate. Bath bombs, salts, and oils with aromatherapy attributes continue to grow as consumers seek spa-like experiences at home. Sourcing of ingredients from France, such as lavender, shea butter, and rose water, has remained a hallmark of the market includes luxury and efficacy.

The market for bath and shower products in France includes a wide range of products, such as bath soaps, body wash/shower gels, and bath additives. Bath Soaps will remain a massive category, primarily due to their reach and usage over the years. They range from simple cleansing soaps to premium specialty ones that are generously fragrant or carry natural ingredients. It is an attractive segment as customers are getting increasingly hygienic and are looking for products that are gentle to the skin. One major market for bar soaps will therefore remain steady and grow due to the movement towards sustainability in packaging and what the customer will be able to use afterwards. Besides this, body washes and shower gels also gain momentum because of the demand for convenience and a rich sensory bathing experience. Shower gels are usually moisturizing and fragrant. They promise consumers the experience of a luxurious bathing ritual, and the category has innovated quite a bit with offerings containing essential oils and botanical extracts, amongst others, in line with consumer trends of naturalness. The rise in popularity of bath bombs and salts among the consumer groups looking forward to realizing spa-like experiences at home is indeed giving a boost to the additives such as bath bombs and salts. This segment is more valued for the relaxation and therapeutic benefits it provides. The medicated bath additives market has grown very significantly and is accountable for the substantial share of the overall sales of bath products because of heightened awareness regarding personal health and hygiene. Formulations for bath and shower products under the French label range widely, however, and are perhaps best categorized generally into three types such as solids, liquids, and gels/jellies. The most solid bathing products, such as traditional French soaps, are made to last with the best quality and craftsmanship. With the likes of La Lavande, artisanal soaps have been created with natural ingredients and essential oils, without synthetic additives to moisturize the skin. These bath products are generally triple-milled for better lathering and lasting effect. Suitable for all skin types, these are, however great for people who have dry or sensitive skin due to nourishing vegetable oils like shea butter and olive oil. Shower gels are liquid soap products that enable refreshing cleanliness with the added advantage of hydrating the skin. Kimirica's "The French Note Shower Gel" is soothing, with aloe vera extracts, and can be used on any kind of skin. Such gels give great lather without any harsh effects on the skin, rather leaving it soft and moist. Many liquid products also carry botanical fragrances that make the bathing experience more relaxing, from the calming scent of lavender to citrus-scented fresh boosters4. With cleansing, rich textures describe the bath products from French. The Roge Cavailles Surgras Bath and Shower Gel, in particular, is designed for sensitive skin, as it holds collagen hydrolysate for hydration with a protective shield on sensitive skin. The gels are generally soap-free and hypoallergenic. Therefore, a right fit can be used by all ages within the family. It gently yet perfectly cleanses them, and as they carry an even subtle fragrance, they also stay fresh all day. The distribution network in the France-based bath and shower products market is characterized by diversified courses of action that vary from supermarkets to convenience stores, online stores, and others. Supermarkets are one of the most important distribution systems for bath and shower products. They provide consumers with the ability to purchase a wide range of items under one roof. They usually offer bulk buying, which reduces the cost for consumers. This channel is highly effective for brands wishing to pass on savings that come with larger quantities, such as shower gel refills and bar soaps, to customers. Extensive selections in supermarkets cater not only to an extensive range of consumer preferences but also to easy comparisons between different brands, thus increasing satisfaction and loyalty from the customer. Convenience stores are an added out-of-home channel for bath and shower. Such stores offer a quick kind of shopping choice for consumers whose objective is to get personal care products easily and quickly. Situated near various entities including office, school, and bus stations, it is ideal for last-minute purchases or for those who do not want to burden themselves in going through a big supermarket environment. On the other hand, e-commerce has revolutionized the face of selling bath and shower products in France. An online store provides unsurpassed convenience that the customer gets to shop from the comfort of his own home while still gaining access to a wider range of choices than one could have if shopping in brick-and-mortar stores. Apart from the convenience that online shopping presents, features such as reviews by other customers and quality information about the various products in question help in making better purchasing decisions. Furthermore, many brands are investing in more online presence for a growing segment of digital shoppers who prefer convenience and variety over the traditional way of buying. Specialty channels, including specialty retail stores and pharmacies, tend to be premium or specialty channels for niche products appealing to specific consumer segments. The customers here seek either high-quality or organic product lines that are not readily available in more conventional retail environments.

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Manmayi Raval

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Bath and shower products for women generally emphasize luxury and fragrance with benefits that they may confer to their skin. Brands such as La Lavande offer a luxurious range of fragrant shower gels, including Cucumber and Jasmine Ginger. These shower gels consist of natural ingredients, including high-class vegetable oils, which nourish and hydrate, making them well-suited for all skins, especially dry or sensitive skin1. The attraction towards the crafters and French methods of traditionally making boosts the attraction among the feminine population to maintain an indulgent self- care routine. Furthermore, the market is responding positively to sustainability, thus forcing the brands to select eco-friendly packaging and formulations without synthetic additives. This shift is completely in line with the demand by consumers for products that 'do good' besides being effective. The next women's line-up has been very much influenced by brands that represent the family and group values. And since the groups of gals want the same represented in marketing communications, their environmental practices must also mirror those wishes. Its functional attribute and effectiveness are the basic thrust of men's shower and bath products. Major manufacturers, such as Le Petit Marseillais, offer shower gels that are pH neutral chemical-free products while meeting the needs of men seeking less complicated, no-frills grooming solutions4. Fragrances often are fresh, revitalizing scents appealing to use by men after workouts or long days. These years have experienced the trend in marketing men's grooming, rather as a sign of growing wider social acceptance of self-care by men. Consequently, brands are including more advanced variants that provide cleansing with added benefits of skincare, such as moisturizing and relaxing properties. Considered in this report • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029 Aspects covered in this report • Bath & Shower market Outlook with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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By Activity • By Product Type • Bath Soaps • Body Wash/Shower Gel • Bath Additives By Form • Solids • Liquids • Gel/Jellies By Distribution Channel • Supermarkets • Convenience Stores • Online Stores • Others By End User • Women • Men The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Bath & Shower industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.