Indonesia Athleisure Market Overview, 2029

The athleisure industry has emerged as a dynamic segment of the fashion and apparel market, combining athletic and leisure wear to create versatile clothing suitable for both exercise and everyday activities. This category includes a wide range of products, such as leggings, sports bras, joggers, tank tops, hoodies, and footwear, designed to provide comfort, style, and performance. The rise of the athleisure trend can be attributed to a shift in consumer lifestyles, where health and wellness have become priorities. As fitness enthusiasts and casual wearers alike seek clothing that accommodates both physical activity and social settings, athleisure has gained immense popularity. The market has witnessed substantial growth, driven by increased consumer awareness of health and fitness, the influence of social media and fitness influencers, and the merging of fashion with functionality. Brands are continually innovating to provide stylish designs and advanced fabrics that enhance performance, making athleisure a staple in contemporary wardrobes across demographics and lifestyles.

According to the research report "Indonesia Athleisure Market Overview, 2029," published by Bonafide Research, the Indonesia Athleisure market is anticipated to grow at more than 9.93% CAGR from 2024 to 2029. Several factors are driving the growth of the athleisure market. First and foremost is the rising health consciousness among consumers, leading to increased participation in fitness activities, such as yoga, running, and gym workouts. As more individuals prioritize health and wellness, they are seeking clothing that supports their active lifestyles while maintaining a fashionable appeal. The influence of social media platforms, particularly Instagram and TikTok, has also played a significant role in promoting athleisure trends, as fitness influencers showcase their workout routines and stylish outfits, inspiring their followers to adopt similar lifestyles. Additionally, the growing acceptance of casual wear in workplaces and social settings has further fueled the demand for athleisure, as consumers look for clothing that seamlessly transitions from workouts to daily activities. Sustainability has also emerged as a key trend, with brands focusing on eco-friendly materials and ethical production practices to attract environmentally conscious consumers. The demand for inclusive sizing and diverse styles that cater to a broader range of body types has become increasingly important, reflecting a shift towards body positivity and self-acceptance.

Innovation is at the forefront of the athleisure industry, with brands continually developing advanced materials and technologies to enhance performance and comfort. The introduction of moisture-wicking fabrics, breathable materials, and four-way stretch technology has revolutionized athletic wear, allowing for improved mobility and comfort during physical activities. Brands are also incorporating features such as anti-odor treatments, UV protection, and temperature-regulating fabrics to meet the demands of active consumers. Sustainability is a significant focus for many companies, leading to the development of recycled and biodegradable materials that reduce environmental impact. For example, some brands are utilizing recycled plastics and organic cotton to create eco-friendly athleisure lines. The rise of smart textiles, embedded with sensors to monitor biometrics and performance, represents another innovative frontier in the industry, appealing to tech-savvy consumers looking for enhanced workout experiences. By embracing innovation, athleisure brands are not only addressing consumer needs but also setting new standards in functionality and style.

The athleisure market caters to a diverse demographic, including men, women, and children, with products designed for various activities and preferences. Women represent a significant segment of the athleisure market, driven by the demand for stylish and functional workout apparel that fits seamlessly into their daily lives. As women become more active and health-conscious, the desire for versatile pieces that transition from gym to street has led to a surge in women's athleisure collections. Men are also increasingly embracing athleisure, with brands expanding their offerings to include trendy yet functional pieces that reflect contemporary styles. The children's athleisure market is growing as parents seek comfortable and stylish clothing for their active kids. Additionally, the trend towards inclusivity has led brands to create a wider range of sizes and styles, ensuring that all consumers can find options that fit their bodies and lifestyles. As athleisure continues to gain popularity across demographics, brands must remain responsive to the evolving needs and preferences of consumers to maintain their competitive edge in the market.

Despite its rapid growth, the athleisure market faces several challenges, including market saturation, price competition, and changing consumer preferences. With numerous brands vying for market share, standing out in a crowded space can be challenging for new entrants and established players alike. Additionally, the emphasis on sustainability is driving companies to reassess their production processes and materials, which may require significant investment and innovation. However, these challenges also present significant growth opportunities. The continued focus on health and wellness offers avenues for brands to innovate and expand their product lines, incorporating features that support active lifestyles. Collaborations with fitness influencers, athletes, and fashion designers can help brands reach new audiences and enhance their visibility. Additionally, emerging markets, particularly in Asia-Pacific and Latin America, present untapped potential as rising disposable incomes and changing lifestyles drive demand for athleisure products. By leveraging innovation, sustainability, and strategic partnerships, brands in the athleisure market can capitalize on growth opportunities and establish themselves as leaders in this evolving industry.




Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Athleisure market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Clothing
• Footwear
• Other Product Types

By Category
• Mass
• Premium

By End User
• Women
• Men
• Kids

By Distribution Channel
• Offline Retail Stores
• Online Retail Stores

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Athleisure industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.