Canada Athleisure Market Overview, 2029

The Canada athleisure market has witnessed a significant rise, driven by the increasing demand for apparel that merges comfort with style. As Canadians embrace more active lifestyles and casual fashion preferences, athleisure has become an integral part of their daily wardrobe. This clothing category, which blends athletic wear with everyday casual clothing, offers versatility and practicality, allowing consumers to seamlessly transition from workouts to social outings. The appeal lies in its functionality, with items like leggings, joggers, and performance-driven tops becoming essential components of modern fashion in Canada. The demand for athleisure in Canada is fuelled by the country's active culture and the shift towards a more casual dress code, both in professional and social settings. The market spans a broad demographic, from fitness enthusiasts to those simply seeking comfortable, easy-to-wear apparel. Athleisure is no longer confined to gyms or yoga studios but is widely worn in offices, cafes, and recreational settings, reflecting the Canadian consumers’ preference for functional and stylish clothing. Canada's athleisure market is diverse, offering a range of products catering to different consumer needs. Whether it's urban dwellers looking for stylish options or outdoor enthusiasts seeking durable, high-performance gear, the market offers a broad spectrum of choices. As more Canadians opt for versatile and comfortable clothing options, athleisure continues to grow in prominence, becoming a defining element of the country's fashion industry.

According to the research report "Canada Athleisure Market Overview, 2029," published by Bonafide Research, the Canada Athleisure market is anticipated to grow at more than 7.88% CAGR from 2024 to 2029. Canadian consumers are becoming more environmentally conscious, driving demand for athleisure products made from eco-friendly materials such as organic cotton, recycled polyester, and bamboo. Many brands in the market are adopting sustainable practices in response, offering collections that align with these values. This trend has resonated strongly with younger consumers, particularly millennials and Gen Z, who are looking for fashion choices that are both stylish and sustainable. While there are no specific government policies that directly regulate the athleisure sector, Canadian textile and apparel industries are subject to various safety and environmental regulations. These rules ensure that the production processes adhere to standards related to product safety and environmental impact, influencing how athleisure brands operate in the market. Technological advancements also play a crucial role in the Canada athleisure market, with brands leveraging innovations in fabric technology to create clothing that offers enhanced performance. Moisture-wicking, odor-resistant, and temperature-regulating fabrics are becoming more common, catering to the needs of active consumers. Moreover, e-commerce has become a key channel for athleisure brands, enabling them to reach a wider audience through online platforms and direct-to-consumer models. Several dominant companies in the Canadian athleisure market, including international giants like Lululemon (founded in Canada) and Nike, continue to lead the market. These brands benefit from strong customer loyalty and the ability to adapt to evolving trends, ensuring their prominence in the competitive landscape. Emerging Canadian brands are also making strides, contributing to the vibrant and growing athleisure market in the country.

In the Canada athleisure market, the product type segment is largely divided into clothing and footwear, both of which are key drivers of consumer demand. Athleisure clothing, including items like leggings, yoga pants, joggers, and performance-driven tops, is highly popular across Canada. The versatility of these products allows consumers to seamlessly shift from physical activities to casual outings without compromising on style or comfort. This blend of functionality and fashion has made athleisure clothing an essential part of the wardrobe for many Canadians, whether they are fitness enthusiasts or simply seeking comfortable everyday wear. Footwear also plays a significant role in the Canadian athleisure market. Sneakers, in particular, have seen a surge in popularity, transitioning from sportswear staples to fashion-forward choices. The demand for comfortable yet stylish footwear, such as lightweight running shoes or cross-trainers, continues to grow as Canadian consumers prioritize both aesthetics and performance. This segment caters not only to athletic needs but also to the broader trend of casual, comfortable fashion in Canada. As the market expands, clothing and footwear remain integral to the country’s evolving athleisure landscape.

The Canada athleisure market is segmented by category into mass and premium products, catering to different consumer preferences and price points. The mass category includes affordable athleisure items that target a wide demographic of Canadians, offering style and functionality at more accessible price ranges. This segment appeals to price-conscious consumers who want practical and fashionable athleisure wear for daily use. Brands in this space often focus on offering high-quality, versatile products without the high price tag, making mass athleisure highly competitive in Canada’s market. On the other end of the spectrum, the premium athleisure category targets more discerning consumers who are willing to invest in higher-quality, performance-driven apparel. Premium brands in the Canadian market offer innovative fabrics, advanced performance features, and cutting-edge designs that elevate the functionality and style of athleisure wear. These products are often associated with status and luxury, appealing to a more fashion-conscious audience. In Canada, both mass and premium categories thrive, as consumers seek options that reflect their lifestyle choices and budgetary preferences, with each offering distinct value in the competitive market.

The Canada athleisure market is divided by end users into women, men, and kids, each contributing significantly to market demand. Women represent the largest consumer base, driving a substantial portion of athleisure sales in Canada. With a wide array of products, including leggings, sports bras, and stylish tops, athleisure brands cater heavily to the needs of female consumers seeking comfort and fashion. Women's athleisure in Canada extends beyond fitness, becoming a staple for casual, everyday wear. Men’s athleisure is also gaining momentum, as Canadian men increasingly prioritize comfort and performance in their clothing choices. Joggers, hoodies, and athletic sneakers are particularly popular, blending functionality with a laid-back, casual look. The men’s segment is rapidly expanding as more products are designed to meet their growing demand for versatile athleisure wear in Canada. The kids’ segment, though smaller, is also an important part of the market. Parents in Canada seek durable, comfortable, and practical athleisure clothing for their children, whether for play, school, or sports activities. Athleisure for kids focuses on durability, ease of movement, and vibrant designs, ensuring that this segment remains a vital contributor to the broader athleisure market in Canada. Together, these end-user segments drive the continued growth of the athleisure market across the country.




Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Athleisure market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Clothing
• Footwear
• Other Product Types

By Category
• Mass
• Premium

By End User
• Women
• Men
• Kids

By Distribution Channel
• Offline Retail Stores
• Online Retail Stores

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Athleisure industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.