France Athleisure Market Overview, 2029

The athleisure market in France is a dynamic and growing segment of the broader sportswear industry. There is a strong emphasis on health and wellness, with consumers increasingly participating in fitness activities and seeking out comfortable and stylish athleisure wear. French consumers are becoming more environmentally conscious, preferring brands that offer sustainable and eco-friendly products. France's GDP (PPP) is approximately $3.988 trillion as of 2024. The GDP per capita (PPP) is around $60,339. As of January 2024, France's population is about 68.3 million. Approximately 82.1% of the population lives in urban areas. The history of athleisure products in France is quite interesting and reflects broader trends in the sportswear industry. The first sneakers were created using the technique of rubber vulcanization, originally designed for sports like basketball. These early sneakers laid the foundation for modern athleisure footwear. In France, the athleisure market is regulated by several policies, certifications, and restrictions to ensure product quality, safety, and compliance with standards. Consumer Protection Laws ensure that products sold in France meet certain quality and safety standards. They protect consumers from misleading advertising and ensure that products are safe for use. Environmental Regulations has stringent environmental regulations, including the Anti-Waste Law for a Circular Economy (AGEC), which aims to reduce waste and promote sustainable practices in various industries, including fashion and textiles. Textile Products Regulation sets out the requirements for the safety of textile products, including clothing and footwear, to protect consumers from potential hazards. Products sold in France must comply with the relevant EU directives and carry the CE mark, indicating conformity with health, safety, and environmental protection standards. Many athleisure brands adhere to international standards such as ISO 9001 (quality management) and ISO 14001 (environmental management) to ensure high-quality and sustainable products. France follows the EU's REACH regulations, which restrict the use of certain hazardous chemicals in textiles and clothing. Athleisure products must comply with French labelling requirements, which include information on the product's composition, care instructions, and country of origin. These policies, regulations, and certifications help maintain high standards in the athleisure market, ensuring that products are safe, environmentally friendly, and of high quality.

According to the research report, "France Athleisure Market Overview, 2029," published by Bonafide Research, the France Athleisure market is anticipated to add to more than USD 5.99 Billion by 2024–29. Major brands like Nike, Adidas, and Decathlon dominate the market, driving innovation and competition. Decathlon, one of the largest sportswear retailers in the world, was founded by Michel Leclercq. Decathlon's mission was to make sport accessible to all, and it quickly expanded its product range to include athleisure wear. The popularity of athleisure wear grew as more people began to incorporate fitness into their daily lives. Brands like Nike and Adidas also gained a strong foothold in the French market during this period. Athleisure wear became a significant trend, blending fashion and functionality. High-street brands and luxury fashion houses started incorporating athleisure elements into their collections. In recent years, there has been a growing emphasis on sustainability, with brands investing in eco-friendly materials and ethical production practices. Decathlon continues to be a major player in the French athleisure market, offering a wide range of products from clothing to sports equipment. Several local French brands have also emerged, catering to the athleisure market with innovative designs and sustainable practices. The athleisure market in France has evolved significantly, reflecting changes in consumer preferences and broader cultural trends. The athleisure market in France can be segmented into several key categories, based on the product type includes, clothing which includes tops, bottoms, jackets, and outerwear designed for both athletic and casual wear. Footwear includes, Athletic shoes and casual sneakers that blend style and functionality.

Accessories includes Items like sports bras, leggings, caps, and fitness trackers. Based on the category of End User includes, Men Athleisure wear tailored for men, including performance shirts, joggers, and activewear. For Women Includes a wide range of activewear such as leggings, sports bras, and stylish workout tops. For Children includes Athleisure clothing designed for children, often featuring fun patterns and durable materials. Based on the Distribution Channel includes, Offline Stores for Physical retail stores and outlets where consumers can try and purchase athleisure wear. Online Stores includes E-commerce platforms and brand websites that offer a wide range of athleisure products with home delivery options. Based on the Price Range, Mass Market: Affordable athleisure products aimed at budget-conscious consumers and Premium Market, High-end athleisure wear with advanced features and premium materials, targeting consumers willing to pay more for quality and brand prestige. These segments help categorize the diverse offerings in the athleisure market and cater to different consumer preferences and needs. The athleisure market in France is expected to grow significantly in the coming years. Increasing awareness of fitness and health is driving the demand for comfortable and stylish athleisure wear. Consumers are showing a preference for sustainable and eco-friendly products, which is influencing market growth. Innovations in fabric and design, such as moisture-wicking and temperature control, are attracting consumers. The athleisure market in France is poised for continued growth, driven by changing consumer preferences.


Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Athleisure market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation



By Product Type
• Clothing
• Footwear
• Other Product Types

By Category
• Mass
• Premium

By End User
• Women
• Men
• Kids

By Distribution Channel
• Offline Retail Stores
• Online Retail Stores

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Athleisure industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.