Saudi Arabia Athleisure Market Overview, 2029

The athleisure market in Saudi Arabia is part of the larger sports and fitness market, which is expected to grow significantly in the coming years. There is a growing emphasis on health and fitness among the Saudi population, leading to higher demand for comfortable and stylish athleisure wear. As more people move to urban areas, the demand for athleisure products that can be worn for both exercise and casual activities increases. The athleisure market in Saudi Arabia reflects broader global trends, with a strong focus on health, sustainability, and innovation. The athleisure market in Saudi Arabia has evolved significantly over the years, reflecting global trends in fashion and fitness. In Saudi Arabia, the athleisure market is regulated by several policies, certifications, and restrictions to ensure product quality, safety, and compliance with standards. Saudi Arabia has stringent consumer protection laws that ensure products meet safety and quality standards. These laws protect consumers from misleading advertising and ensure that products are safe for use. Saudi Arabia is committed to reducing its environmental impact, and this extends to the production and disposal of athleisure products. Manufacturers must comply with regulations on waste management, recycling, and the use of harmful chemicals. The Saudi Standards, Metrology, and Quality Organization (SASO) issues the SASO Quality Mark, which indicates that a product meets local standards and regulations. This certification is mandatory for certain products, including some athleisure items. The Gulf Conformity Mark, also known as the G-mark, indicates that a product meets the technical regulations of the Gulf Cooperation Council (GCC). This certification is mandatory for low voltage electrical products and toys exported to GCC member countries. The Saudi Product Safety Programme (SABER) ensures that products meet safety and quality standards. All shipments entering Saudi Arabia must be accompanied by a Shipment Certificate of Conformity (SCoC), which verifies that the products comply with relevant standards. Saudi Arabia follows the EU's REACH regulations, which restrict the use of certain hazardous chemicals in textiles and clothing. Athleisure products must comply with Saudi labelling requirements, which include information on the product's composition, care instructions, and country of origin. These policies, regulations, and certifications help maintain high standards in the athleisure market, ensuring that products are safe, environmentally friendly, and of high quality.

According to the research report, "Saudi Arabia Athleisure Market Overview, 2029," published by Bonafide Research, the Saudi Arabia Athleisure market is anticipated to add to more than USD 1.31 Billion by 2024–29. This growth is fuelled by increasing health and wellness awareness among consumers. The concept of athleisure began to take shape, with sportswear brands like Nike and Adidas gaining popularity in Saudi Arabia. These brands introduced comfortable and stylish athletic wear that could be worn for both exercise and casual activities. Athleisure wear became a significant trend, blending fashion and functionality. The major sportswear brands in Saudi Arabia’s sportswear market include Nike, Adidas, Puma, Under Armour, Lactose, Champion, New Balance, Reebok, Hummel, Lotto, Lululemon, Gymshark, HOKA ONE ONE, Dhb, and Mitre. Athleisure wear became a significant trend, blending fashion and functionality. Saudi brands like Lulu Sport and local retailers began expanding their product lines to include athleisure wear, catering to the growing demand for versatile clothing. In recent years, there has been a growing emphasis on sustainability, with brands investing in eco-friendly materials and ethical production practices to meet consumer demand. The popularity of athleisure wear grew as more people started incorporating fitness into their daily routines. This period saw the emergence of athleisure as a mainstream fashion category. Focusing on the Future Outlook, There is a growing emphasis on sustainability, with brands investing in eco-friendly materials and ethical production practices to meet consumer demand. Brands are focusing on product innovation, incorporating advanced features like moisture-wicking and temperature control to enhance consumer experience.

The athleisure market in Saudi Arabia is segmented into various categories based on product type, distribution channel, and end user. Product Segments includes Yoga Apparel, Shirts, Leggings, Shorts, and Other Products Includes various athleisure items like jackets, hoodies, and sports bras. Focusing on the end user, Saudi Arabia’s sports clothing include womenswear, menswear, and childrenswear, where womenswear is expected to show the highest growth rate during the forecast period. The Saudi Arabian sports footwear includes women’s footwear, men’s footwear, and children’s footwear, where women’s footwear is expected to show the highest growth rate during the forecast period, while children’s footwear showed the lowest growth rate. In 2020, active was the dominating sports footwear type, followed by technical, and sports inspires casualwear sports footwear types. Nike, Adidas, and Puma were the top sports footwear brands by value in 2020. The Saudi Arabia’s sports accessories consisted of handbags, sunglasses, hats, scarves, gloves, belts, and other accessories. Handbags had the highest share of Saudi Arabia’s sports accessories in 2020, followed by sunglasses and hats. In 2020, sports-inspired casual wear was the dominating sports accessories type, followed by technical and active sports accessory types.

Focusing on Distribution Channels includes Online: E-commerce platforms have become a significant channel for athleisure products, offering convenience and a wide range of choices. Offline includes Physical stores, including sports retailers, department stores, and specialty athleisure shops, continue to play a crucial role in distribution. Offline purchases have a major share in Saudi Arabia’s sportswear market, with online penetration being less than 10% in 2020. The distribution channels in Saudi Arabia’s sportswear market included clothing, footwear & accessories specialists, department stores, online specialists, hypermarkets, supermarkets & hard discounters, other specialist retailers, other online retailers, and others. Clothing, footwear & accessories specialists were the leading distribution channel in 2020, followed by department stores and online specialists. These segments reflect the diverse and growing athleisure market in Saudi Arabia, catering to various consumer preferences and lifestyle needs.


Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029



Aspects covered in this report
• Athleisure market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Clothing
• Footwear
• Other Product Types

By Category
• Mass
• Premium

By End User
• Women
• Men
• Kids

By Distribution Channel
• Offline Retail Stores
• Online Retail Stores

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Athleisure industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.