Vietnam Travel Accessories Market Overview, 2029

The travel accessory market has witnessed remarkable growth in recent years, driven by a convergence of factors including increased global travel, changing consumer preferences, and advancements in technology. The proliferation of low-cost airlines, coupled with greater disposable incomes among a burgeoning middle class, has made travel more accessible than ever. This trend has led to a heightened demand for a wide variety of travel accessories, ranging from luggage and packing organizers to travel pillows and electronic gadgets. The market encompasses products that enhance the overall travel experience, ensuring convenience, comfort, and security for travelers. Among the essential items, durable and stylish luggage has emerged as a primary focus for consumers, who often seek bags that not only withstand the rigors of travel but also reflect personal style. Additionally, accessories that facilitate packing, such as compression cubes and packing organizers, are gaining traction as travelers look to maximize space and keep belongings organized. The growing popularity of adventure tourism has further fueled the market, with consumers investing in specialized products designed for outdoor and leisure activities, such as travel hammocks, portable water filters, and rugged backpacks.

According to the research report "Vietnam Travel Accessories Market Overview, 2029," published by Bonafide Research, the Vietnam Travel Accessories market is anticipated to add USD 230 Million from 2024 to 2029. In recent market analyses, it has become evident that technological advancements are reshaping the travel accessory sector significantly. Today's consumers, particularly millennials and Generation Z, are increasingly attracted to tech-enabled products that elevate their travel experiences. Innovations such as smart luggage equipped with GPS tracking, biometric locks, and integrated charging ports are becoming staples for frequent travelers who prioritize convenience and security. These products not only enhance the functionality of traditional luggage but also cater to the needs of tech-savvy consumers who expect seamless connectivity during their journeys. Health and hygiene have also taken center stage, particularly in the wake of recent global health crises. The heightened awareness of cleanliness has resulted in a surge in demand for travel accessories that promote safety, including portable sanitizers, antibacterial travel pouches, and items designed to keep personal belongings organized and secure. Consumers are now more inclined to invest in products that offer health benefits, leading brands to innovate by introducing items that incorporate antimicrobial properties and other hygiene-focused features. Moreover, sustainability has emerged as a critical consideration for many travelers. The shift towards eco-friendly products is evident in the growing popularity of reusable water bottles, bags made from recycled materials, and biodegradable toiletries. Brands that prioritize sustainability and ethical manufacturing practices are likely to resonate with consumers who value environmentally responsible options, thereby driving market growth in this segment.

The competitive landscape of the travel accessory market is diverse, with a mix of established international brands and innovative local players striving to capture market share. Prominent global brands dominate the premium segment, capitalizing on their reputation for quality, innovation, and design. These companies often invest heavily in marketing and brand positioning, creating aspirational products that appeal to discerning consumers. However, local manufacturers are carving out niches by offering unique, culturally relevant products tailored to the preferences and needs of regional consumers. This includes travel accessories that reflect local styles, durable options for adventure tourism, and versatile solutions that cater to both leisure and business travelers. The rise of e-commerce has transformed the retail landscape, providing consumers with greater access to a wider array of travel accessories at competitive prices. Online shopping has become increasingly popular, particularly among younger demographics who value convenience, variety, and the ability to compare products easily. As a result, traditional brick-and-mortar retailers are adapting by enhancing their online presence and integrating e-commerce with physical shopping experiences. Many brands now employ omnichannel strategies that allow customers to shop seamlessly across multiple platforms, whether in-store, online, or through mobile apps. Retailers also focus on creating engaging shopping experiences in physical locations, providing expert advice, personalized services, and the opportunity for customers to physically interact with products before making a purchase.

The travel accessory market is expected to continue its growth trajectory, propelled by the resurgence of travel and evolving consumer behaviors. As travel restrictions ease and international tourism rebounds, there will be a significant uptick in demand for travel accessories. The increasing popularity of experiential travel—where consumers seek unique, immersive experiences—will further drive interest in specialized accessories that enhance travel journeys. Products designed for multifunctionality, such as versatile luggage that accommodates both business and leisure needs, will likely gain popularity among consumers. Additionally, as remote work becomes more common, items that cater to the blending of work and leisure travel, such as stylish laptop bags and portable office solutions, will see increased demand. Technological innovation will remain a key driver of market growth, with advancements in product design and functionality that appeal to tech-savvy consumers. Furthermore, sustainability will continue to play a crucial role in shaping consumer choices, with brands that prioritize eco-friendly practices and offer sustainable products likely to capture the attention of conscientious travelers. As the market evolves, it presents numerous opportunities for brands to innovate, expand their offerings, and engage with a diverse and dynamic consumer base. By understanding and adapting to the preferences of modern travelers, companies in the travel accessory market can thrive in a competitive and ever-changing landscape.


Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029



Aspects covered in this report
• Travel Accessories market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Travel Bags
• Travel Pillow And Blanket
• Portable charger
• Pet Travel Accessories
• Travel Toiletry
• Travel Safety kit
• Others

By Distribution Channel
• Supermarkets and Hypermarkets
• Speciality Stores
• Factory Outlets
• Online Stores
• Others

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Travel Accessories industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.