South Africa Travel Accessories Market Overview, 2029

The travel accessory market in South Africa has shown robust growth in recent years, bolstered by a combination of factors including increased domestic travel, a growing tourism sector, and the rise of international travel among South Africans. With its rich cultural heritage, diverse landscapes, and numerous attractions, South Africa has become a popular destination for both local and international travelers. The growth of the travel accessory market is driven by South Africans' penchant for adventure, with many seeking high-quality, functional, and stylish travel accessories that cater to their needs. Products such as durable luggage, packing organizers, travel pillows, and security items like travel locks have gained significant traction among consumers. Moreover, with the expansion of low-cost airlines and improved infrastructure, more South Africans are traveling domestically and internationally, which fuels demand for a variety of travel accessories. Additionally, local manufacturers and retailers have started to cater to the unique needs of South African travelers, offering products that address specific concerns such as safety, durability, and climate conditions. The market is characterized by a mix of international brands and local players, with companies like Samsonite, American Tourister, and local brands such as Cape Union Mart and The Travel Store competing for consumer attention in a rapidly growing landscape.

According to the research report, "South Africa Travel Accessories Market Outlook, 2029," published by Bonafide Research, the South Africa Travel Accessories market is anticipated to add USD 112 Million by 2024 to 2029. The South African travel accessory sector is witnessing a shift towards technological innovation and eco-friendliness, reflecting global consumer trends. Many South African travelers, particularly younger generations, are increasingly drawn to tech-enabled products that enhance their travel experience. Items such as smart luggage equipped with GPS tracking, digital locks, and built-in charging capabilities are becoming more popular among frequent travelers and digital nomads. In addition to technological advancements, health and safety products have gained prominence, especially in the wake of the COVID-19 pandemic. Consumers are now more aware of hygiene practices, leading to a surge in demand for portable sanitizers, disinfecting wipes, and protective gear such as face masks and travel pouches that keep essential items organized and secure. Sustainability is another growing trend, with a notable shift toward eco-friendly products among South African consumers. Brands that prioritize sustainable practices, such as using recycled materials and offering reusable travel items, are gaining favor, particularly among environmentally conscious travelers. While the eco-friendly segment is still emerging, it is expected to expand as consumer awareness about sustainability continues to rise, making it an important focus for brands looking to capture this evolving market segment.

The competitive landscape of the travel accessory market in South Africa is marked by a diverse array of players, from established international brands to innovative local companies. Major global brands dominate the high-end segment of the market, leveraging their reputation for quality and innovation. However, local brands are carving out niches by offering unique products tailored to the South African consumer’s needs and preferences. For instance, some local manufacturers focus on durable and versatile accessories suitable for various travel types, including adventure travel and business trips. The increasing availability of e-commerce platforms has transformed the way South Africans shop for travel accessories, allowing consumers to access a wider range of products at competitive prices. Online shopping has gained significant traction, particularly among younger consumers who prioritize convenience and variety. This shift has prompted traditional retailers to enhance their online presence and develop strategies to compete with e-commerce giants. Physical stores, especially in urban areas, continue to play a crucial role in the market, offering personalized shopping experiences, expert advice, and the opportunity to see and feel products before purchase. Many retailers are also expanding their product offerings to include rental services for high-end travel accessories, catering to consumers who prefer to access luxury items without the commitment of ownership.

The South African travel accessory market is poised for continued growth, supported by the country’s vibrant tourism industry and evolving consumer behaviors. As South Africa promotes itself as a key travel destination and encourages domestic tourism through initiatives like the "Sho't Left" campaign, demand for travel accessories will likely increase. The rise of experiential travel, where consumers prioritize unique and immersive experiences, is expected to further drive the market, with travelers seeking specialized accessories that enhance their journeys. Additionally, as remote work and flexible travel arrangements become more common, products that cater to the intersection of work and leisure—such as laptop-friendly luggage and portable office solutions—will see heightened demand. Technology will continue to be a major influence in the market, with advancements in product design and functionality expected to attract tech-savvy consumers. Furthermore, as sustainability becomes a central theme in consumer choices, brands that prioritize eco-friendly practices and offer sustainable products will have a competitive edge. The South African market's unique blend of luxury and practicality, coupled with an increasing awareness of social and environmental responsibility, suggests a dynamic and evolving landscape for travel accessories, creating numerous opportunities for growth and innovation.


Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029



Aspects covered in this report
• Travel Accessories market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Travel Bags
• Travel Pillow And Blanket
• Portable charger
• Pet Travel Accessories
• Travel Toiletry
• Travel Safety kit
• Others

By Distribution Channel
• Supermarkets and Hypermarkets
• Speciality Stores
• Factory Outlets
• Online Stores
• Others

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Travel Accessories industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.