Argentina Cosmetic Surgery Market Overview, 2029

Argentina's cosmetic surgery market has grown and transformed significantly over the last few decades, emerging as an important sector in the Latin American beauty industry. This trend was critical in bringing a larger demographic to cosmetic surgery, as patients sought solutions that gave visible results with less downtime. Furthermore, the rise of non-surgical procedures such as Botox and dermal fillers has enlarged the market, particularly among younger consumers seeking anti-aging therapies. In 2010, the Ministry of Health issued legislation requiring plastic surgeons to be accredited and hospitals to follow particular safety requirements, thereby increasing patient safety and trust in the business. This regulatory framework has encouraged clinics to use best practices and maintain high standards. In 2009, the Argentine Society of Plastic Surgery (SACPER) issued new criteria for practitioners, requiring cosmetic surgeon accreditation and defining surgical facility requirements. These restrictions were created to improve the integrity of the profession and safeguard patients from unqualified practitioners. Furthermore, the Ministry of Health enacted laws mandating clinics to follow strict sanitation and safety guidelines. The COVID-19 pandemic had a significant impact on the cosmetic surgery business in Argentina. Initially, in March 2020, elective surgeries were postponed, resulting in a considerable drop in procedures. However, as the country recovered in late 2021, there was an increase in demand for cosmetic operations, known as the "COVID-19 effect." According to the research report, "Argentina Cosmetic Surgery Market Outlook, 2029," published by Bonafide Research, the Argentina's cosmetic surgery market is anticipated to add to more than USD 920 Million by 2024–29. Domestic important participants in the Argentine cosmetic surgery market include both reputable clinics and experienced practitioners. The Hospital Italiano de Buenos Aires and the Hospital de Clínicas "Dr. Alberto D. Tafari" are renowned for their exceptional quality and extensive services. Prominent cosmetic surgeons, such as Dr. Jorge A. Tello and Dr. Fernando B. De La Fuente, have established themselves as industry leaders, making significant contributions to surgical breakthroughs and teaching. Promotions and marketing methods have also changed dramatically in the Argentine cosmetic surgery business. Clinics use social media and digital marketing to reach out to potential customers, frequently displaying before-and-after photographs and testimonials from delighted patients. Seasonal promotions, package packages, and financing alternatives are frequently provided to make operations more affordable. Furthermore, the rise of aesthetic tourism, in which overseas patients fly to Argentina for cosmetic operations because to low prices and high quality care, has fuelled industry expansion. However, once limits were lifted in late 2020 and early 2021, the market witnessed a comeback. The "COVID effect" prompted many people to seek cosmetic modifications in order to boost self-esteem and solve pandemic-related beauty worries. Virtual consultations became the norm, allowing patients to examine their options safely, and many clinics responded by developing tight health measures to reassure consumers.

In the Argentine cosmetic surgery market, operations are classified as invasive or non-invasive, with each catering to different patient demands and preferences. Invasive operations, such as breast augmentations, liposuction, tummy tucks, and facelifts, require extensive intervention and recovery time. These operations are frequently sought by people seeking substantial aesthetic alterations, and they are especially popular among women aged 30-54. Non-invasive procedures have gained popularity in recent years, especially among younger people. These treatments include Botox, dermal fillers, chemical peels, and laser hair removal. The attractiveness of non-invasive treatments stems from their lower risk profiles, less downtime, and faster outcomes, making them suitable for people who want to make small changes without the extensive rehabilitation associated with surgical procedures. This category is becoming increasingly popular among young people aged 13 to 29, who are more likely to incorporate aesthetic treatments into their self-care regimens, motivated by social media and beauty trends. Key local participants in Argentina's cosmetic surgery market include well-known clinics and experienced doctors who contribute greatly to the industry's image. The Hospital Italiano de Buenos Aires and Hospital de Clínicas "José de San Martín" are well-known for providing exceptional treatment and expertise. Prominent surgeons, such as Dr Jorge M. de La Fuente, are highly acknowledged for their expertise and contributions to the field. Non-invasive techniques are currently the market leader in Argentina, because of their ease of use, cheaper prices, and increased cultural acceptance. Both male and female demographics are progressively engaged in Argentina's cosmetic surgery business, however women continue to outnumber men in terms of procedure volume. Cultural expectations and personal desires for self-improvement frequently drive these surgeries, which have a considerable impact on market dynamics. However, the male category is experiencing significant increase. Men's perceptions towards masculinity and personal appearance have shifted in recent years, leading to a greater willingness to undergo cosmetic operations. Gynaecomastia surgery, rhinoplasty, and non-invasive procedures such as Botox and fillers are becoming increasingly popular among guys. This trend might be ascribed to an increasing acceptability of cosmetic modifications in male grooming, as well as a desire to seem youthful in competitive professional settings. Domestic vendors and distributors play an important role in helping both male and female patients. Clinics and hospitals frequently modify their products to address the unique demands of each gender. Leading facilities, such as the Hospital Italiano de Buenos Aires and Hospital de Clínicas "José de San Martín," offer comprehensive services with excellent levels of care. Additionally, producers of medical devices and aesthetic items guarantee that clinics have access to the most recent technologies and materials required for specific treatments. While women still dominate the cosmetic surgery market in Argentina due to historical tendencies and societal pressures, men's increasing acceptability and interest in cosmetic operations indicate a substantial shift. In the Argentine cosmetic surgery business, different age groups have diverse interests and trends that influence the sector. The 30-54 age range is the most prevalent, motivated by a mix of financial stability and a desire for both cosmetic enhancement and rejuvenation. The 13-29 age group is becoming an increasingly important area, particularly for non-invasive treatments. Younger people are more likely to seek procedures such as Botox, dermal fillers, and laser hair removal, which are widely used as anti-aging techniques. Social media and beauty trends have a significant impact on normalising cosmetic modifications for this group, with many young people perceiving these treatments as part of their daily self-care routines. Clinics are tailoring their services to this younger demographic by delivering accessible and affordable treatment choices. In contrast, the 55 and older age group typically accounts for a lesser share of the market. While there is demand in age-related procedures such as facelifts and eyelid surgeries, this population is frequently cautious of cosmetic surgery due to health concerns and longer recovery times. Nonetheless, many people in this age bracket look for aesthetic modifications to improve their quality of life and self-esteem. Domestic vendors and distributors play an important role in Argentina's cosmetic surgery ecosystem, providing medical instruments, implants, and aesthetic items for a variety of treatments. Leading clinics, such Hospital Italiano de Buenos Aires and Hospital de Clínicas "José de San Martín," offer high-quality services tailored to each age group's needs.

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Manmayi Raval

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Considered in this report • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029 Aspects covered in this report • Cosmetic Surgery market Outlook with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Procedure Type • Invasive Procedures (Breast augmentation, Liposuction, Nose reshaping, Eyelid Surgery, Tummy tuck and Others) • Non-invasive Procedures (Botox injections, Soft tissue fillers, Chemical peel, Laser hair removal, Microdermabrasion and Others)

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By Gender • Female • Male By Age Group • 30-54 • 13-29 • 55 and above The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Cosmetic Surgery industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.