India Cosmetic Surgery Market Overview, 2029

Over the last few decades, the Indian cosmetic surgery business has changed dramatically, from a minor area to a dominant sector within the healthcare system. The founding of the Association of Plastic Surgeons of India (APSI) in 1995 marked a watershed moment, offering a forum for professionals while also pushing for patient safety and ethical standards. By the early 2000s, operations such as liposuction, breast augmentation, and rhinoplasty had become increasingly popular, indicating a shift in consumer attitude. In 2004, the Medical Council of India (MCI) issued guidelines on cosmetic surgery with the goal of standardising techniques and improving patient safety. The expanding number of qualified specialists and accredited clinics increased consumer confidence. Technological developments were critical to the industry's evolution, with inventions like laser technology and minimally invasive treatments becoming extensively used. Several regulatory authorities oversee India's cosmetic surgery sector, including the MCI and the Central Drugs Standard Control Organisation (CDSCO). These organisations' recommendations ensure that practitioners follow ethical standards and practise safely. However, the sector has experienced hurdles due to a lack of strict rules, raising worries about unqualified practitioners and subpar clinics. In response, there have been ongoing discussions about enacting more stringent rules to safeguard consumers. According to the research report, "India Cosmetic Surgery Market Outlook, 2029," published by Bonafide Research, the Indian cosmetic surgery market is anticipated to add to more than USD 1000 Million by 2024–29. Looking ahead, the Indian cosmetic surgery market is likely to expand further, fuelled by rising disposable incomes, a burgeoning middle class, and increased awareness of aesthetic possibilities. Technological innovations, such as artificial intelligence for personalised treatment planning and improved surgical methods, are expected to change the future landscape. The Indian cosmetic surgery market has a number of domestic players who cater to different customer needs. Fortis Healthcare, Apollo Hospitals, and Cocoona Centre for Aesthetic Transformation are among the most well-known clinics and practitioners. These organisations provide a wide range of services, including surgical interventions and non-invasive therapies. The presence of well-trained plastic surgeons, many of whom have received training overseas, has helped to boost Indian cosmetic surgery's global image. Promotional techniques in the Indian cosmetic surgery business have increasingly relied on digital marketing, with social media platforms such as Instagram and Facebook playing critical roles in reaching prospective consumers. Clinics regularly use before-and-after photographs, patient testimonials, and instructional content to increase trust and awareness. The development of medical tourism has pushed clinics to offer their services globally, focussing on consumers from the Middle East and Southeast Asia who want affordable but high-quality cosmetic procedures. As limitations were lifted in mid-2020 following the COVID pandemic, there was a noticeable increase in demand, with patients looking to improve their appearance after extended periods of confinement. Telemedicine also enabled clinics to perform virtual consultations, allowing them to stay in touch with potential clients.

In the Indian cosmetic surgery market, operations are divided into two categories: invasive and non-invasive, with each catering to particular customer demands and preferences. Invasive procedures are surgical interventions that usually necessitate anaesthesia and lengthier recovery durations. Breast augmentation is a popular invasive surgery in India. This surgery is frequently used to increase breast size and form and involves the use of implants or fat transfer. Liposuction is a body contouring treatment that eliminates extra fat from specified locations. It has grown in popularity among those who want to modify their bodies. Rhinoplasty is a nose reshaping operation that is commonly used for aesthetic or practical purposes. Non-invasive procedures have grown in popularity because to their short downtime and low risk profiles. Botox injections, which are widely used for wrinkle removal, are among the most popular non-invasive treatments in India. Dermal Fillers are used to add volume to regions like the cheeks and lips while smoothing out tiny wrinkles. Currently, non-invasive techniques dominate the Indian cosmetic surgery market. Botox and dermal fillers are popular because they are convenient, require little recovery time, and produce rapid benefits. Younger generations, particularly those aged 18 to 35, are increasingly turning to these treatments, driven by social media and the normalisation of cosmetic improvements. Furthermore, the low cost of non-invasive solutions makes them available to a larger audience, increasing their popularity. Fortis Healthcare, Apollo Hospitals, and Cocoona Centre for Aesthetic Transformation are among the leading companies in India's cosmetic surgery sector. These clinics offer a wide range of invasive and non-invasive therapies to meet the different demands of their clients. In the Indian cosmetic surgery market, both male and female patients are increasingly pursuing procedures, yet their reasons and preferred treatments frequently differ greatly. Women have long dominated the cosmetic surgery landscape in India, motivated by cultural pressures and beauty ideals. Breast augmentation, liposuction, facelifts, and rhinoplasty are popular cosmetic operations among female patients. Many women seek these modifications to boost their self-esteem, battle the ravages of ageing, or obtain specific body forms. The impact of social media and celebrity culture is considerable, as women are frequently influenced by public personalities who advocate for cosmetic operations. Non-invasive treatments, such as Botox and dermal fillers, have grown in popularity among women because to their short downtime and fast effects, making them appealing options for busy professionals. While the male portion was historically smaller, it has significantly increased in recent years. Men are increasingly choosing operations including gynaecomastia surgery, liposuction, and rhinoplasty. This trend can be ascribed to evolving conceptions of masculinity, with grooming and body aesthetics becoming increasingly acceptable. Non-invasive solutions, such as Botox for wrinkle removal and laser treatments, are gaining popularity among male patients looking for small changes without requiring prolonged rehabilitation. Domestic businesses supporting the market include Fortis Healthcare, Apollo Hospitals, and Cocoona Centre for Aesthetic Transformation, which provide services for both genders. These clinics prioritise patient safety and quality care, making them reputable options for anyone contemplating cosmetic procedures. In the Indian cosmetic surgery business, different age groups have diverse tastes and motivations for undergoing treatments, which shapes the entire landscape of the sector. The 30-54 age group now dominates the Indian cosmetic surgery market, as people in this age range actively seek both invasive and non-invasive procedures to improve their appearance and address ageing indications. Professional pressures, cultural expectations, and personal aspirations all contribute to this demographic's preference for aesthetic modifications. As the stigma around cosmetic operations fades, this age group's dominance is likely to continue. Fortis Healthcare, Apollo Hospitals, and Cocoona Centre for Aesthetic Transformation are among the leading domestic players in the Indian cosmetic surgery business. These clinics provide a variety of treatments geared to the unique needs of different age groups. The expansion of telemedicine and online consultations has also made it easier for people of all ages to receive information and select appropriate procedures. This younger generation (13-29) is growing interested in cosmetic operations, particularly non-invasive treatments like Botox, dermal fillers, and laser hair removal. The rise of social media has had a big impact on this tendency, as young people are frequently motivated by peer pressure and the desire for a perfect image. Ages 55 and above older persons are increasingly considering cosmetic operations, particularly invasive ones aimed at reducing the visual symptoms of ageing. Popular procedures include facelifts, blepharoplasty (eyelid surgery), and skin rejuvenation treatments.

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Manmayi Raval

Research Consultant

Considered in this report • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029 Aspects covered in this report • Cosmetic Surgery market Outlook with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Procedure Type • Invasive Procedures (Breast augmentation, Liposuction, Nose reshaping, Eyelid Surgery, Tummy tuck and Others) • Non-invasive Procedures (Botox injections, Soft tissue fillers, Chemical peel, Laser hair removal, Microdermabrasion and Others)

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By Gender • Female • Male By Age Group • 30-54 • 13-29 • 55 and above The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Cosmetic Surgery industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.