Japan Cosmetic Surgery Market Overview, 2029

Japan's cosmetic surgery market is one of the most developed in Asia, because of a high demand for aesthetic modifications, cultural beauty values, and an ageing population seeking rejuvenation. This desire has persisted into the twenty-first century, with Japan becoming as a global hub for cosmetic surgery, particularly face aesthetics. The Japanese aesthetic business is based on the cultural values of perfection, symmetry, and smooth, youthful skin. The market is largely affected by trends in South Korea, another big participant in the cosmetic surgery industry, but Japan has created its own style, focussing on more subtle and natural-looking outcomes. Japan enacted the "Act on the Quality, Efficacy, and Safety Assurance of Drugs and Medical Devices" in 2014 to govern medical devices and pharmaceuticals used in cosmetic procedures. This regulation aims to maintain the safety of procedures while also encouraging the development of innovative technology in the sector. In 2016, Japan experienced an increase in demand for non-invasive procedures such as Ultherapy, a non-surgical facelift that employs ultrasound to tighten the skin. This development follows a global trend in which patients desire less intrusive procedures with shorter recovery times. In 2018, Japan's Ministry of Health, Labour, and Welfare approved absorbable thread lifts, a non-surgical facelift method that tightens drooping skin with dissolvable sutures. The aforementioned "Act on the Quality, Efficacy, and Safety Assurance of Drugs and Medical Devices" governs both surgical and nonsurgical operations. The act emphasises that all medical instruments and medications used in cosmetic operations must meet stringent safety criteria, and only certified practitioners are permitted to execute the treatments. Cosmetic surgery facilities in Japan must also comply with the "Medical Practitioners' Act," which governs medical practice in the country. According to the research report, "Japan Cosmetic Surgery Market Outlook, 2029," published by Bonafide Research, the Japan's cosmetic surgery market is anticipated to add to more than USD 2,230 Million by 2024–29. Teijin Pharma and Asahi Kasei are two major medical device manufacturers that sell equipment for surgical and non-surgical treatments. Imported products, particularly high-quality dermal fillers and Botox from Allergan and Merz Pharma, are commonly used in non-invasive treatments. Japan exports modern medical technology and cosmetic surgery items to foreign countries, mostly in Asia and the Pacific area. This includes high-quality lasers, dermal fillers, and cutting-edge surgical equipment. Cosmetic surgery clinics in Japan employ a variety of promotional methods to attract customers, such as discounts, package offers, and celebrity endorsements. Medical tourism advertisements are another important strategy. Japan is regarded for its excellent levels of treatment, and clinics routinely advertise their services to international clientele, notably those from China and Southeast Asia. Takasu Clinic, one of Japan's oldest and most famous cosmetic surgery clinics, provides a variety of surgical and non-surgical procedures. The clinic is well-known for putting safety first and producing natural-looking outcomes. Shonan Beauty Clinic is one of Japan's major cosmetic surgery chains, with over 90 locations nationwide. The clinic focusses on popular operations such as rhinoplasty, liposuction, and double eyelid surgery. Tokyo Isea Clinic, which specialises in facial operations like eyelid surgery and rhinoplasty, is well-known for its high standards and talented surgeons. YAG Beauty Clinic, a leader in non-invasive treatments, specialises in laser treatments, injectables, and other skin-enhancing procedures.

In Japan's cosmetic surgery market, operations are divided into two categories: invasive and non-invasive. Invasive therapies need surgery and often result in longer recovery times, whereas non-invasive treatments have less downtime and are less risky. Both have a significant presence in Japan, although non-invasive techniques have gained popularity due to cultural choices and technological improvements. Invasive cosmetic operations in Japan include rhinoplasty (nose reshaping), blepharoplasty (double eyelid surgery), liposuction, and facelifts. These operations are popular among people looking for long-term, dramatic effects. Rhinoplasty and double eyelid surgery are in high demand among Japanese patients looking to improve their facial symmetry. Non-invasive treatments have gained popularity in recent years. Non-invasive procedures are currently dominating the cosmetic surgery market in Japan. The inclination for non-invasive procedures originates from a cultural emphasis on getting natural-looking results and a desire to avoid the lengthy recovery durations that come with surgery. Many Japanese patients want treatments that make small changes without dramatically affecting their looks. Shonan Beauty Clinic, Takasu Clinic, and Tokyo Isea Clinic are among the leading companies in Japan's cosmetic surgery sector, providing both invasive and non-invasive treatments. Teijin Pharma and Asahi Kasei are suppliers and distributors of medical devices and technologies used in these operations. Local merchants also distribute international products such as Allergan's Botox and dermal fillers, which are extensively utilised in non-invasive treatments. In Japan's cosmetic surgery business, male and female preferences differ significantly, both in terms of treatments sought and total demand. Women account for the vast majority of cosmetic surgery patients in Japan. Japanese women have a high cultural value on beauty and youth, which drives desire for cosmetic modifications. Women, especially younger ones, frequently seek facial symmetry and features that conform to traditional beauty standards, such as larger eyes and more defined facial contours. The growing availability of non-invasive procedures has also contributed to increased demand among women, as these treatments provide minor changes with little downtime. Women in their 30s and 40s, in particular, like procedures like Ultherapy and dermal fillers, which allow them to keep their young appearance without surgery. While men account for a lower share of Japan's cosmetic surgery market, there has been a noteworthy increase in male patients in recent years. Men choose procedures that improve their facial features, such as rhinoplasty, jawline sculpting, and eyelid surgery. Non-invasive procedures, such as Botox and fillers, are gaining favour among men who wish to preserve a youthful appearance, especially in the corporate environment, where looking active and fresh is appreciated. Domestic facilities, such as Shonan Beauty Clinic and Takasu Clinic, offer a wide range of operations for female patients. Teijin Pharma and Asahi Kasei are suppliers and distributors of medical equipment and materials utilised in these treatments, including popular imported products like Allergan's Botox. In Japan's cosmetic surgery market, different age groups—13-29, 30-54, and 55 and up—have diverse preferences for procedures that reflect their own aesthetic concerns and ambitions. However, the 30-54 age group dominates the market because to their emphasis on anti-aging and modest modifications, whereas the younger generation seeks face refinement and the older demographic seeks rejuvenation. This younger group typically pursues cosmetic operations to improve face features, which are frequently influenced by beauty trends and societal norms. Double eyelid surgery (blepharoplasty), rhinoplasty, and jawline sculpting are popular operations for this age range. Many younger patients strive to acquire the "ideal" face proportions popularised by K-pop and other media sources. Non-invasive treatments, such as skin resurfacing and laser therapy, are increasingly gaining popularity due to their quick recovery period. The 30-54 age range is the largest population in Japan's cosmetic surgery business. Patients in this category are particularly interested in anti-aging operations that allow them to preserve a young appearance without experiencing drastic changes. Facelifts and eyelid surgery are popular procedures for consumers looking for long-lasting benefits. This age group is financially comfortable and more inclined to indulge in regular cosmetic procedures to combat the symptoms of ageing. The older age group is concerned with revitalising their looks, and they frequently seek surgical procedures such as facelifts, neck lifts, and eyelid surgery to tighten drooping skin and restore a youthful appearance. Although this segment represents a lesser share of the market, their propensity for more intrusive procedures raises the average value per patient.

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Manmayi Raval

Research Consultant

Considered in this report • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029 Aspects covered in this report • Cosmetic Surgery market Outlook with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Procedure Type • Invasive Procedures (Breast augmentation, Liposuction, Nose reshaping, Eyelid Surgery, Tummy tuck and Others) • Non-invasive Procedures (Botox injections, Soft tissue fillers, Chemical peel, Laser hair removal, Microdermabrasion and Others)

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By Gender • Female • Male By Age Group • 30-54 • 13-29 • 55 and above The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Cosmetic Surgery industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.