Brazil Beauty Supplements Market Overview, 2029

The Brazilian beauty supplements market has evolved significantly over the years, becoming as a prominent sector of the larger beauty and wellness business. The market's development may be traced back to the early 2000s, when the concept of beauty from within first gained hold. During this time, brands such as Nutrilite and Herbalife began to gain traction, pushing products that combined beauty and nutrition. By 2010, the industry was worth around $5.3 billion, demonstrating rising consumer interest in beauty supplements, particularly those fortified with vitamins and minerals. By 2014, the Brazilian beauty supplement business had grown even more, fuelled by a growing middle class and more disposable means. Local firms like Vitagreen and Drogasil joined the market, meeting the desire for locally sourced, low-cost beauty products. In 2016, the introduction of collagen-based supplements constituted a watershed moment. Collagen, which is known for its skin-rejuvenating effects, became a popular ingredient in Brazilian beauty regimens. In 2018, the market shifted to clean-label products, reflecting a global movement towards transparency and sustainability. Brands began to emphasise natural ingredients and ethical sourcing processes, resulting in the release of Bela+ by Sundown Naturals, which emphasised non-GMO and gluten-free supplements. The National Health Surveillance Agency (ANVISA) regulates the Brazilian beauty supplement business, ensuring the safety and efficacy of dietary supplements. Companies must follow tight rules for ingredient safety, labelling, and health claims. For example, in 2019, ANVISA implemented new labelling laws that require clearer information about product ingredients and potential allergies.

According to the research report "Brazil Beauty Supplements Market Overview, 2029," published by Bonafide Research, the Brazil Beauty Supplements market is anticipated to grow at more than 9.17% CAGR from 2024 to 2029. Several domestic important players have developed in Brazil's beauty supplement sector. Heloísa B., a 2017 brand, sources natural ingredients from local farmers to ensure high-quality raw materials. Their success stems from marketing products that reflect Brazilian culture and beauty traditions. Drogaria São Paulo and Pague Menos are Brazil's largest pharmacy chains, with a major distribution of beauty supplements. They frequently cooperate with local firms to develop exclusive products for their user base. Companies such as Farmoquimica and Mavala introduced collagen-infused capsules and powders, which immediately became popular among consumers looking for youthful skin. Social media marketing has become an essential tool for brands to engage with their target audience. Companies such as Dabbl and Belleza leverage channels like Instagram and TikTok to highlight product benefits through influencer relationships, user-generated videos, and tutorials. These platforms enable brands to reach a younger demographic that is increasingly seeking personalised beauty solutions. In 2022, the market saw an increase in advertising strategies centred on seasonal occasions like Carnival and New Year. Brands released limited-edition beauty supplement lines and provided discounts to entice customers as they prepared for the holiday season. Collaborations with well-known influencers and local celebrities boosted these initiatives, increasing brand visibility and customer trust.

In Brazil's beauty supplement business, several categories have emerged as key contributors to overall growth and customer choice, including collagen supplements, vitamins and minerals, omega-3 fatty acids, antioxidants, probiotics, and others. Collagen supplements have seized the lead, earning enormous popularity due to their relationship with skin health and anti-aging benefits. Brazilian customers, particularly women, are increasingly looking for collagen to boost skin suppleness and decrease wrinkles. Brands such as Dermage and Vitagreen have created a variety of collagen formulations, including powders, capsules, and drinks, to appeal to a wide range of consumers. Vitamins and minerals play an important role because they are necessary for general health and beauty. Products containing vitamins A, C, and E are popular for their skin advantages, while minerals such as zinc and selenium promote hair and nail health. Domestic suppliers like Polivitaminas and Nutrify specialise in making multivitamin blends that appeal to health-conscious consumers.Omega-3 fatty acids are gaining popularity as well. These vitamins are known for improving not just heart health, but also skin moisture and general beauty. Nature's Bounty and Solgar offer omega-3 formulations that highlight their beauty-enhancing benefits. Antioxidants are another important category in the Brazilian beauty supplement industry. Products containing resveratrol, green tea extract, and acai berry are popular because they protect the skin from environmental stresses. Probiotics are growing as a key category, with a focus on gut health, which is increasingly connected to skin clarity and vigour. Brands such as Probióticos Brasil have created tailored formulas that enhance both digestive health and beauty benefits.

Products in Brazil's beauty supplement market come in a variety of forms, including pills and capsules, powders, and liquids, each appealing to particular consumer tastes and lifestyles. Tablets and capsules are among the most used forms due to their simplicity and ease of use. They are popular among consumers looking for an easy approach to add beauty supplements into their regular routines with no preparation. This segment is dominated by companies like Herbalife and Vitagreen, which sell a wide range of beauty-focused multivitamins and speciality supplements like collagen and biotin in easy-to-swallow formulations. Powdered supplements have been increasingly popular in recent years, particularly among health-conscious consumers who want customisable ingestion alternatives. These powders can be added into smoothies, shakes, or yoghurt, providing versatility in consumption. Brands such as Mavala and Nutrilite include collagen and antioxidant powders that may be easily incorporated into a variety of dishes, appealing to younger consumers who value health and wellness trends. Liquid supplements are the least prevalent, although they are gaining popularity due to their quick absorption and ease of use. Liquids are commonly available in the form of ready-to-drink beauty beverages or concentrated liquid shots, which can deliver significant amounts of active chemicals quickly. Brands like Frescolita and Pura Vida have created liquid collagen drinks that appeal to customers searching for an easy and pleasurable method to improve their beauty routine. However, as the industry grows, powdered and liquid formulations are gaining popularity, particularly among younger consumers who prioritise flexibility and flavour in their appearance.

In Brazil's beauty supplements market, product applications are mostly focused on hair care, skin care, and nail care, reflecting customers' different beauty needs. Hair care supplements are one of the most popular areas in the Brazilian market, owing to the cultural emphasis on healthy, colourful hair. Brazilian consumers frequently seek out items that increase hair growth, strength, and lustre. Supplements containing biotin, collagen, and certain amino acids are particularly popular. Domestic brands such as Pantene and Kérastase have effectively integrated beauty supplements into their hair care ranges, providing solutions that not only improve the external appearance but also nourish from within. Skin care supplements are another important category that address issues such as ageing, hydration, and skin clarity. With the Brazilian public becoming more conscious of skin health and its relationship to overall beauty, products including antioxidants, vitamins C and E, and hyaluronic acid are gaining popularity. Companies such as Nutrilite and Adcos offer a variety of skin-focused supplements that enhance youthful skin and prevent environmental stress. The skin care market is expanding as customers learn more about the benefits of incorporating supplements into their cosmetic routines. Nail care supplements, albeit minor in comparison, have carved out a place in the cosmetic industry. These products frequently contain biotin and other nutrients designed to strengthen nails and promote growth. Brands like Drogasil and Vitagreen have released specialised nail care supplements.



In Brazil's beauty supplement business, pharmacies/drugstores, supermarkets/hypermarkets, speciality stores, and internet platforms all play important roles in reaching consumers. However, supermarkets and hypermarkets have emerged as the most important distribution channels for beauty supplements in Brazil. Stores like Pão de Açúcar and Extra provide a wide range of beauty supplements in specialised health and beauty aisles, making them easy for customers. The supermarket structure allows customers to buy beauty supplements alongside their regular food, which increases convenience and encourages impulse purchases. Pharmacies and drugstores are classic retail venues for health and beauty items, with a diverse selection of beauty supplements. Consumers frequently rely on them for health-related products, as they offer professional advice and access to a variety of brands. Notable players in this area include Droga Raia and Pacheco, which provide beauty supplements. Speciality stores sell speciality items and high-end beauty supplements. Brands like The Beauty Box and Natura are well-known in this area, offering special goods that appeal to discerning consumers looking for high-end solutions. While speciality stores offer a curated variety and knowledgeable staff, their reach is more limited than supermarkets. Online platforms have also gained traction in Brazil, notably since the COVID-19 outbreak, which has expedited the trend to e-commerce. Websites such as Mercado Livre and Amazon Brasil provide ease and competitive pricing.

Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Beauty Supplements market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type
• Collagen Supplement
• Vitamins & Minerals
• Omega 3 fatty Acids
• Antioxidants
• Probiotics
• Others

By Form
• Tablets & Capsules
• Powder
• Liquid

By Application
• Skin care
• Hair care
• Nail care
• Others

By Distribution Channel
• Pharmacies / Drugstores
• Supermarket / Hypermarket
• Specialty Stores
• Online

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Beauty Supplements industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.