India Beauty Supplements Market Overview, 2029

The beauty supplement industry in India has expanded rapidly over the last decade, owing to a growing emphasis on health, wellbeing, and attractiveness. Before 2010, India's beauty supplement sector was mostly unorganised, with few product offerings and low customer awareness. The tipping point occurred around 2015, when businesses began to use digital platforms and social media to attract young, urban customers, resulting in a significant increase in market penetration. The rise of e-commerce platforms such as Nykaa, Amazon, and Flipkart aided this expansion by enabling easy access to beauty supplements from both domestic and foreign manufacturers. By 2020, the market had become more organised, with a noticeable influx of new companies, creative product introductions, and stronger marketing efforts centred on health and natural beauty. With increasing awareness of the benefits of plant-based diets and natural ingredients, several companies have launched vegan beauty supplements. Another major innovation was the advent of personalised beauty supplements that were tailored to specific skin and hair demands. Brands such as Cureveda began delivering personalised supplements, using online questionnaires to select the best formulas depending on user preferences and lifestyles. The stress and anxiety induced by the epidemic exacerbated ailments such as hair loss and skin problems, driving greater demand for supplements. Consumers began to seek goods that encouraged wellbeing from within, resulting in an increase in demand for beauty supplements. Notably, immunity became a top priority during the pandemic, driving manufacturers to innovate by incorporating immunity-boosting substances such as vitamin C, zinc, and probiotics into their beauty supplements.

According to the research report, "India Beauty Supplements Market Outlook, 2029," published by Bonafide Research, the beauty supplement industry in India market is anticipated to add to more than USD 170 Million by 2024–29. Several local manufacturers dominate the Indian beauty supplement market, providing a diverse range of products for skin, hair, and nail health. OZiva is a leader in plant-based beauty and wellness supplements, offering biotin pills, protein powders, and collagen boosters. Brands are increasingly adopting a holistic approach, integrating beauty supplements with general wellness tactics. Kapiva and Oziva were pioneers in this trend, providing supplements that combine cosmetic advantages with immune boosters, stress relievers, and energy boosters. Gummy and chewable beauty supplements have been extremely popular in recent years, providing customers with a fun and simple method to incorporate vitamins into their cosmetic rituals. This invention was led by companies such as Power Gummies and Plix, notably among millennials and Generation Z. In 2020, OZiva collaborated with Nykaa to broaden its distribution and capitalise on the platform's enormous beauty-centric consumer base. This relationship enabled the brand to reach a larger audience. Setu collaborated with HealthKart to increase the online availability of its beauty supplements, providing better accessible to health-conscious consumers. In 2020, Power Gummies signed actress Shraddha Kapoor as a brand ambassador, leveraging her reputation to increase product awareness. Blogs, tutorials, and educational content on topics like "Beauty from Within" have become key components of beauty supplement firms' marketing efforts. Cureveda and Wellbeing Nutrition use content marketing to present their goods as part of a healthy lifestyle, rather than merely as beauty items.

The Indian beauty supplement market is diverse, catering to a wide range of consumer needs through a variety of products meant to improve skin, hair, and nail health. Collagen supplements are the most popular of these in India, notably for its anti-aging and skin health advantages. This growth is being driven by increased knowledge of collagen's significance in keeping youthful skin and decreasing wrinkles, as well as celebrity endorsements and social media promotions. Collagen supplements, which are typically available in powder or pill form, have grown in popularity due to its anti-aging qualities. Wellbeing Nutrition and Setu are major suppliers of collagen-based products in India. Vitamins, along with minerals such as zinc and selenium, are essential for healthy skin, hair, and nails. Brands such as OZiva and Cureveda provide multivitamins designed for beauty, with an emphasis on natural and plant-based formulas. Omega-3 supplements promote healthy skin by lowering inflammation and increasing moisture. These are especially important for persons who have dry skin or eczema. Setu and Kapiva are well-known Omega-3 supplement producers. Antioxidants such as vitamin C, resveratrol, and glutathione shield the skin from free radical damage, minimising ageing symptoms and boosting texture. Antioxidant supplements are touted for their potential to brighten the skin and diminish pigmentation. Plix and Power Gummies lead the market for antioxidant-based products. Probiotics, which promote gut health, are increasingly being connected to skin health, specifically acne and skin inflammation. OZiva and Setu have launched probiotics aimed at beauty, emphasising the "beauty-from-within" concept.

The Indian beauty supplement market offers goods in a variety of forms to meet consumer preferences and convenience. Beauty supplements come in three forms: tablets and capsules, powder, and liquid. Tablets and capsules are the main sector in the Indian beauty supplement industry. Their popularity stems from their ease of transportation, consumption, and precise dosing. OZiva, Cureveda, and Wellbeing Nutrition are major companies that sell capsules and tablets for skin, hair, and nail health. Powdered vitamins are becoming more popular, particularly in collagen and protein-based beauty products. This form allows for higher quantities of active substances and can be blended into drinks, smoothies, or meals, giving it a versatile alternative for those who do not want to take tablets. Brands such as Setu, Wellbeing Nutrition, and Plix have released powdered collagen supplements. Liquid beauty supplements, such as injections and syrups, have quick absorption and are frequently advertised for their fast-acting advantages. They are great for those looking for immediate skin hydration and brightness. Kapiva and Cureveda offer liquid supplements based on Ayurveda substances such as aloevera and amla for cosmetic advantages. Liquid formulations are increasing popularity but remain less frequent than pills and powders.

The Indian beauty supplements industry offers products that address several beauty needs, including hair care, skin care, and nail care. Hair care supplements dominate the Indian beauty supplement market. This is partly owing to the high prevalence of hair-related issues in India, such as hair loss and thinning, which are compounded by pollutants, stress, and changing lifestyles. Biotin pills, in particular, have become quite popular due to their demonstrated efficiency in enhancing hair health. Biotin, keratin, omega-3 fatty acids, and zinc are all key constituents. Power Gummies, OZiva, and Wellbeing Nutrition are the market leaders in biotin and omega-3-based supplements that promote hair health. Skin care supplements are also in high demand, addressing issues such as acne, anti-aging, pigmentation, and overall skin health. Collagen supplements are particularly popular in this category, as they help to reduce wrinkles, improve skin suppleness, and brighten the skin. Skin supplements often include antioxidants such as vitamin C and glutathione, which help fight free radicals and improve skin tone. Nail supplements, while less popular than hair and skin care, aim to strengthen brittle nails, promote growth, and improve overall nail health. Biotin and vitamin E are important elements in these products. Power Gummies and OZiva offer biotin-based solutions that promote hair and nail health.



Beauty supplements are distributed in India via various primary channels, each catering to particular consumer tastes and buying behaviours. Pharmacies / Drugstores, Supermarkets / Hypermarkets, Speciality Stores and Online platforms are the key distribution channels. Supermarkets and hypermarkets dominate the beauty supplement market in India for a variety of reasons. First, their broad presence in cities and suburbs makes them accessible to a significant percentage of the population. Second, supermarkets provide a variety of needs under one roof, allowing customers to purchase beauty supplements while shopping for groceries or personal care products. Supermarkets and hypermarkets, including Big Bazaar, Reliance Fresh, and D-Mart, have emerged as key distribution platforms for beauty supplements. Pharmacies such as Apollo Pharmacy and MedPlus have a major presence in cities, providing convenient access to supplements. Consumers rely on these establishments for product authenticity and the ability to consult chemists for assistance. Historically, pharmacies and drugstores have been trusted sources of health-related products, including beauty supplements. Speciality health and beauty stores, such as Health & Glow and The Vitamin Shoppe, cater to specific beauty supplement needs. These boutiques provide carefully curated selections of premium, frequently imported merchandise. The internet distribution channel has expanded rapidly, with platforms such as Amazon, Nykaa, Flipkart, and health-focused sites such as 1mg and HealthKart selling a wide range of beauty supplements.

Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Beauty Supplements market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type
• Collagen Supplement
• Vitamins & Minerals
• Omega 3 fatty Acids
• Antioxidants
• Probiotics
• Others

By Form
• Tablets & Capsules
• Powder
• Liquid

By Application
• Skin care
• Hair care
• Nail care
• Others

By Distribution Channel
• Pharmacies / Drugstores
• Supermarket / Hypermarket
• Specialty Stores
• Online

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Beauty Supplements industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.