China Beauty Supplements Market Overview, 2029

Over the last few decades, China's beauty supplement business has grown significantly, converting into a dynamic sector marked by rapid innovation, shifting consumer preferences, and increased competition. In recent years, the market has seen several significant advances, such as the introduction of novel product formulations and the adoption of traditional Chinese medicine (TCM) concepts. Companies began to combine Western components like collagen, hyaluronic acid, and vitamins with TCM herbs like goji berries and ginseng, appealing to consumers looking for holistic beauty treatments. Notable businesses such as Herbalife and Amway have led the way in including such components into their goods, demonstrating the intersection of modern science and traditional methods. During the pandemic, many customers redirected their attention to health and wellness, resulting in an upsurge in demand for beauty supplements that promised immunity support and general well-being. Brands swiftly changed their marketing strategies to emphasise these benefits, resulting in an increase in sales of goods fortified with vitamins C and D, zinc, and probiotics. Furthermore, during lockdowns, e-commerce became a critical sales channel, with platforms such China JD.com and Tmall seeing record growth as consumers switched to online purchasing for convenience and security. The National Health Commission and the State Administration for Market Regulation (SAMR) have developed guidelines and standards for the manufacture, labelling, and promotion of dietary supplements. In 2020, the SAMR enacted new regulations requiring corporations to submit scientific evidence for any health claims made about their products.

According to the research report "China Beauty Supplements Market Overview, 2029," published by Bonafide Research, the China's beauty supplement market is anticipated to grow at more than 9% CAGR from 2024 to 2029. Several domestic significant players have developed in the beauty supplements business, including Perfect Diary, Wenxuan, and Zhenghong, who have used social media marketing and influencer partnerships to attract a younger clientele. The advent of social commerce platforms such as Douyin (TikTok) has transformed how beauty supplements are marketed and sold, allowing marketers to connect with customers directly via compelling content and live-streaming events. In 2021, Perfect Diary worked with prominent influencers to execute a campaign that resulted in record sales, proving the power of digital platforms in the cosmetics industry. Innovations continue to propel the market forward, with businesses emphasising personalisation and customisation. Companies are increasingly providing customised supplement solutions for specific cosmetic needs, such as skin hydration, anti-aging, and hair development. Brands such as L'Oréal have represented this trend, launching a range of personalised beauty supplements that use AI technology to analyse consumer needs and recommend specific items. Promotions and marketing techniques have developed as well, with businesses combining traditional advertising, social media campaigns, and influencer collaborations. Seasonal promotions, particularly those around major shopping holidays such as Singles' Day (November 11), have become critical for increasing sales. During these events, brands frequently provide limited-time discounts and unique products to pique consumer curiosity and drive sales.

Several product categories have emerged as significant participants in the Chinese beauty supplement industry, catering to different consumer demands and preferences. Collagen supplements, vitamins and minerals, omega-3 fatty acids, antioxidants, probiotics, and other formulations are some of the most common varieties. Collagen supplements are currently dominating the market due to increased awareness of collagen's benefits for skin elasticity, hydration, and overall look. Many consumers, particularly in metropolitan areas, link collagen consumption with anti-aging benefits, which has increased demand. Brands including Pulao, HuaMao, and Olay have successfully entered the market by providing a variety of collagen products like as powders, beverages, and capsules. Vitamins and minerals are another important component of the beauty supplement market. These supplements primarily address skin health and overall wellness, offering important nutrients that support a variety of biological activities. Products containing vitamins C and E, biotin, and zinc are very popular. Domestic vendors like Xiangda Pharmaceutical and CSPC Pharmaceutical Group have developed robust distribution networks.Omega-3 fatty acids, which are known for their anti-inflammatory effects and benefits to skin health, are also gaining popularity in China. Omega-3 supplements, such as those sold by Nature Made and Nordic Naturals, are intended to improve skin moisture and reduce inflammation. Antioxidants like resveratrol and green tea extract help to protect the skin from oxidative stress and environmental damage.

Products in the Chinese beauty supplement market come in a variety of formats, such as pills and capsules, powders, and liquids. Tablets and pills are some of the most popular types of beauty supplements in China. They are popular because of their convenience, accurate dosing, and ease of use. This style is especially appealing to busy urban consumers who desire a quick and simple way to incorporate vitamins into their daily routines. Domestic suppliers such as HuaMei Pharmaceutical and SinoPharm have built significant distribution networks for these items, making them readily available in pharmacies, supermarkets, and online platforms. Powdered supplements are becoming increasingly popular, particularly among younger customers and fitness fanatics who value the versatility of this formulation. This form is especially prevalent in collagen and protein supplements, with brands such as Pulao and NutraBlast offering both flavoured and unflavoured variants. Powdered supplements are appealing to consumers who value nutrition and fitness in their beauty routines since they allow for larger dosages and greater flexibility. Liquid supplements have developed as a novel choice in the beauty industry, offering quick absorption and frequently increased bioavailability. This format is particularly popular for collagen drinks and beauty tonics, with brands such as Collagen by Curaloe and Rejuvelac capitalising on the desire for functional beverages. Liquid vitamins are popular among consumers who want quick, on-the-go solutions that readily included into their daily routine.

In the Chinese beauty supplement industry, applications are divided into three categories, hair care, skin care, and nail care, with each addressing distinct consumer problems and demands. Skin care supplements dominate the market, owing to the increased consumer interest on anti-aging, hydration, and overall skin health. Collagen, hyaluronic acid, vitamins C and E, and antioxidants are especially popular since they claim to improve skin suppleness, decrease wrinkles, and increase radiance. Domestic vendors such as Pulao and Perfect Diary have capitalised on this trend by providing unique formulas that combine traditional Chinese medicine with modern scientific elements. Additionally, brands such as Amway and Herbalife provide a variety of skin care vitamins. Hair care supplements are also seeing significant increase as consumers recognise the relationship between nutrition and hair health. Supplements containing biotin, omega-3 fatty acids, and other critical vitamins are advertised to improve hair strength, growth, and vitality. Companies such as Xiangda Pharmaceutical and Zhenghong have developed specialised hair care formulas. Nail care supplements, while a lesser market than skin and hair care, are progressively gaining popularity. Biotin, collagen, and vitamins are common ingredients in nail-strengthening products. Brands like Herbalife have begun to target this niche by adding nail health into their overall beauty products, but the market is still less competitive than skin and hair care.



Pharmacies and drugstores, supermarkets and hypermarkets, speciality stores and online platforms are all important distribution channels in the Chinese beauty supplement business. Supermarkets and hypermarkets have emerged as the primary distribution channels for cosmetic supplements in China. Retail behemoths such as Walmart, Carrefour, and RT-Mart dominate this market, offering a diverse assortment of products under one roof. The ease of purchasing beauty supplements alongside other household items appeals to busy consumers seeking efficiency. The supermarket model allows for prominent in-store displays, special incentives, and easy access to consumer education materials, all of which increase product visibility and stimulate impulse purchases. Pharmacies and drugstores are traditional distribution outlets for beauty supplements, generally positioned as reliable sources of health-related products. Domestic vendors such as China National Pharmaceutical Group and Sinopharm have strong networks in this industry. Speciality businesses, such as health food stores and beauty salons, cater to certain niches and clients looking for high-quality or premium products. These boutiques frequently stock unusual formulations and brands that are not available in larger retail chains, attracting discerning clients ready to invest in specialised supplements. Online platforms have gained popularity, particularly among younger consumers who appreciate the convenience of e-commerce. Websites such as JD.com and TaoBao offer a large assortment of beauty supplements, generally with competitive pricing and consumer reviews to help buyers make judgements.

Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Beauty Supplements market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type
• Collagen Supplement
• Vitamins & Minerals
• Omega 3 fatty Acids
• Antioxidants
• Probiotics
• Others

By Form
• Tablets & Capsules
• Powder
• Liquid

By Application
• Skin care
• Hair care
• Nail care
• Others

By Distribution Channel
• Pharmacies / Drugstores
• Supermarket / Hypermarket
• Specialty Stores
• Online

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Beauty Supplements industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.