United States (USA) Beauty Supplements Market Overview, 2029

The beauty supplement business, sometimes known as "nutricosmetics," includes a variety of ingestible products intended to improve skin, hair, and nail health from within. This industry has grown dramatically over the last several decades, owing to increased consumer knowledge of the relationship between nutrition and beauty, as well as a growing preference for holistic health solutions. In the early 2000s, the industry shifted as scientific research validated the efficacy of specific components like as collagen, biotin, and antioxidants in enhancing skin health and anti-aging effects. Collagen, a protein that provides structural support to the skin, has become a popular component due to its ability to eliminate wrinkles and increase elasticity. In 2008, a research published in the Journal of Cosmetic Dermatology found that oral collagen supplements could improve skin hydration and minimise wrinkle depth, bolstering market credibility. In the 2010s, the industry saw an increase in novel goods, such as probiotic supplements for skin health and plant-based formulations. Companies such as The Beauty Chef, launched in 2009, pioneered the use of fermented foods and probiotics to improve gut health and, by extension, skin health. Consumers responded positively to this comprehensive approach, resulting in the development of comparable items. In Europe, the European Food Safety Authority (EFSA) regulates nutritional supplements. Compliance entails ensuring that items adhere to safety regulations, are appropriately labelled, and that any health claims are supported by scientific evidence. According to the research report "USA Beauty Supplements Market Overview, 2029," published by Bonafide Research, the USA beauty supplements market is anticipated to grow at more than 6.86% CAGR from 2024 to 2029. Several international companies dominate the beauty supplement market. Companies such as Amway, Herbalife, and Nu Skin Enterprises have long been market leaders, utilising their enormous distribution networks and established brand identities. Newer entrants, such as The Beauty Chef, Hum Nutrition, and Moon Juice, have grown in popularity due to new product offers and successful marketing techniques. In 2019, L'Oréal collaborated with the French biotech business Microphyt to create algae-based beauty supplements. The goal of this collaboration was to harness the benefits of marine microalgae for skin health. Similarly, in 2020, Unilever purchased a majority share in Nutrafol, a firm that specialises in hair growth supplements, in order to increase its footprint in the nutricosmetics industry. Beauty supplement marketing techniques have developed to encompass digital platforms and influencer relationships. Social media sites such as Instagram and YouTube have become critical for reaching younger audiences. Companies frequently partner with beauty influencers and wellness bloggers to sell their products. Hum Nutrition, for example, has successfully used Instagram to foster a community around its products, driving sales through user-generated content and influencer endorsements. Personalised nutrition is another developing trend, with companies selling supplement regimens tailored to specific health profiles. Furthermore, the incorporation of technology, such as AI and wearable devices, may improve the personalisation and efficacy of beauty supplements.

The beauty supplements industry in the United States includes a wide range of products, each addressing a specific beauty and health need. Collagen supplements are currently leading the US beauty supplement industry because to strong scientific support, widespread consumer awareness, and powerful marketing initiatives. Vital Proteins, a major collagen brand in the United States, has grown in popularity because of influencer collaborations, innovative product offers, and a strong focus on teaching consumers about the advantages of collagen. International suppliers and distributors play an important role in the US beauty supplement business, with many European and Australian brands gaining appeal. In the United States, leading providers include Vital Proteins and NeoCell, while overseas vendors include Rousselot's Peptan. Vitamins and minerals such as biotin, vitamin C, and zinc are typically found in beauty supplements. These nutrients promote hair development, healthy skin, and strong nails. Nature Made and Olly are two major players, with Seven Seas and Blackmores serving as international providers. Omega-3 fatty acids, which are found in fish oil and certain plant sources, have anti-inflammatory properties and can improve skin moisture and suppleness. Nordic Naturals and Carlson Labs are leading US brands, with foreign suppliers such as Seven Seas and Bio-Oil. Antioxidants such as vitamin E, CoQ10, and astaxanthin protect the skin from oxidative stress and free radical damage. Popular brands in the United States include Perricone MD and The Honest Company, while international suppliers include Swisse and Innéov. Probiotics promote intestinal health, which can improve skin health and overall well-being. Leading American brands include Renew Life and Garden of Life, while international suppliers include Yakult and BioGaia. The beauty supplement market in the United States offers a variety of product formats to meet the varying demands and tastes of consumers. Tablets and capsules, powders, and liquids are the most common forms, each with their own set of benefits and market position. Powders are currently the most popular type of beauty supplement in the United States. This trend is being pushed by a number of causes, including the emergence of wellness culture, the appeal of customisable nutrition, and the impact of social media. Powdered supplements, particularly collagen powders, have become increasingly popular due to their versatility and simplicity of incorporation into regular routines. Brands such as Vital Proteins have effectively capitalised on this trend by providing a diverse line of powdered collagen products. Beauty supplements are most commonly seen in the form of tablets and capsules. This form is popular among customers who want a quick and easy approach to incorporate supplements into their daily routines. Nature Made, Olly, and Sundown Naturals are three of the leading brands in this category in the United States. Seven Seas, Blackmores, and Swisse are international suppliers and distributors. Liquid vitamins are popular because of their quick absorption and ease of use, particularly among those who have difficulties swallowing tablets. Liquid formulations are frequently flavoured to make them more appealing. This type is very popular for omega-3 fatty acids and specific vitamin and mineral combinations. Carlson Labs, Nordic Naturals, and Garden of Life are three of the most popular liquid supplement brands in the United States. International suppliers include Bio-Oil and Seven Seas. The beauty supplement industry in the United States caters to a variety of applications, the most popular of which are hair care, skin care, and nail care. Skin care supplements are now leading the US beauty supplement market. This dominance is due to a number of causes, including increased knowledge of the relationship between nutrition and skin health, the anti-aging advantages of collagen and antioxidants, and the influence of social media and influencer marketing. Brands such as Vital Proteins have effectively capitalised on these trends by providing a diverse line of skin care supplements. Vital Proteins, The Beauty Chef, and HUM Nutrition are some of the leading domestic suppliers and distributors. Hair care supplements aim to promote hair growth, reduce hair loss, and improve hair quality. These supplements frequently contain biotin, collagen, keratin, and numerous vitamins and minerals. Domestic providers and distributors in the United States, including Nutrafol, Viviscal, and Hairfinity, are major players in this area. Nutrafol, for example, has grown in popularity for its clinically proven formulations that target the underlying reasons of hair thinning and loss.Nail care supplements aim to strengthen nails, promote growth, and improve overall nail health. These supplements contain biotin, collagen, as well as other vitamins and minerals. Domestic suppliers and distributors such as Olly, Nature Made, and Sundown Naturals dominate this market.

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Manmayi Raval

Research Consultant

The beauty supplement business in the United States uses a variety of distribution channels to efficiently reach consumers. The main channels are pharmacies/drugstores, supermarkets/hypermarkets, speciality stores, and internet platforms. Among these distribution channels, supermarkets and hypermarkets presently dominate the US beauty supplement market. This dominance can be due to a variety of factors, including the fact that supermarkets and hypermarkets provide one-stop shopping experiences, allowing customers to purchase beauty supplements alongside regular food. Supermarkets frequently provide reasonable rates and frequent promotions, making beauty supplements more affordable to a wider audience. Walmart, Target, and Kroger are all major participants. International suppliers use these channels to access a vast and diverse customer base. Speciality stores cater to certain niches and provide a curated assortment of high-quality beauty supplements. These establishments are popular with consumers looking for specialised products because they frequently give personalised customer care and expert advice. Online platforms have grown significantly in recent years, because of the convenience of e-commerce and the power of digital marketing. Websites such as Amazon, iHerb, and the official websites of beauty supplement firms give a diverse choice of items and frequently provide thorough product information, customer reviews, and simple access to overseas suppliers. Considered in this report • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029 Aspects covered in this report • Beauty Supplements market Outlook with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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By Type • Collagen Supplement • Vitamins & Minerals • Omega 3 fatty Acids • Antioxidants • Probiotics • Others By Form • Tablets & Capsules • Powder • Liquid By Application • Skin care • Hair care • Nail care • Others By Distribution Channel • Pharmacies / Drugstores • Supermarket / Hypermarket • Specialty Stores • Online The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Beauty Supplements industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.