France's Aerial Work Platform market will add over USD 230 million by 2029, led by demand from the Haulotte Group and increased urbanization projects.
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The aerial work platform (AWP) market in France dates back to the mid-twentieth century, when global trends in mechanisation of work-at-height solutions for building, manufacturing, and infrastructure maintenance emerged. By the 1990s, France had established itself as a vital European market for advanced aerial platforms, with both domestic and international manufacturers contributing significantly to innovation and safety features. By the 2010s, digital technologies such as Internet of Things (IoT) and remote diagnostics had become commonplace in the AWP business. These tools enabled operators to track platform health, usage patterns, and maintenance schedules in real-time. France was at the forefront of this trend, with major manufacturers incorporating telematics into their machinery. Safety improvements have been a constant priority in the French AWP business, driven by both regulatory requirements and market demand. Modern AWPs have anti-tilt mechanisms, automatic shutdown systems, emergency controls, and load-sensing technology to ensure safe operation in hazardous areas. Key legislation include the European Machinery Directive (2006/42/EC), which establishes essential health and safety requirements for the design, production, and operation of machinery, including AWPs. The COVID-19 pandemic had a significant impact on the French AWP market, especially in the early phases of the pandemic in 2020. With construction and industrial operations halted owing to lockdowns, demand for AWPs fell dramatically. Rental companies and suppliers saw revenue declines of 20-30% in 2020 compared to the previous year.
According to the research report, "France Aerial Work Platform Market Outlook, 2029," published by Bonafide Research, the France aerial work platform market is anticipated to add to more than USD 230 Million by 2024–29. The French AWP market is driven by the Haulotte Group, one of the world's leading aerial work platform producers. Haulotte is well-known for its innovations in safety and IoT technology, particularly the Activ'Screen and Activ'Lighting System. Manitou Group is a significant French manufacturer specialising in material handling equipment such as AWPs, telehandlers, and forklifts. Manitou aerial platforms are extensively utilised in agriculture, construction, and industries. Manitou Group is collaborating with major rental organisations such as United Rentals to enhance their presence in international markets. Trade exhibitions such as INTERMAT Paris and Bauma are key promotional forums for AWP producers to showcase their latest advancements. These events are critical for introducing new items and developing ties with foreign distributors and rental firms. France is a major importer and exporter of AWP. Companies such as Haulotte and Manitou export their products to Europe, North America, and Asia. France's strategic position inside the European Union allows for simple export of AWPs to neighbouring nations, with a strong market in Germany, the United Kingdom, and Eastern Europe. In terms of imports, while domestic manufacturing is robust, France also imports AWPs from overseas companies such as JLG, Genie (Terex), and Skyjack. These foreign brands have a significant presence in the French market, particularly in the rental industry.
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