Italy Sleep Tech Device Market Overview, 2029

The Italian sleep technology industry has grown dramatically over the years, owing to increased awareness of sleep health and technological improvements. The industry gained significant traction in the mid-2010s, with the introduction of wearable technology and smart home gadgets. Several significant milestones have occurred in the evolution of the Italian sleep tech devices market. The introduction of smart mattresses and improved sleep monitors that can provide detailed sleep data has proven pivotal. Furthermore, the combination of artificial intelligence (AI) and machine learning (ML) has improved the accuracy and personalisation of sleep technology devices. Dreem, an Italian startup, has also made important contributions by inventing cutting-edge sleep treatments that mix neurotechnology and artificial intelligence. The demand for effective sleep solutions is increasing as the population ages and sleep disorders become more common. According to a survey published by the Italian Society of Sleep Medicine, approximately 40% of Italians have some sort of sleep disturbance. Sleep technology devices play an important role in resolving these difficulties by providing a non-invasive and accessible way to monitor and manage sleep quality. Furthermore, the market's expansion has boosted job creation and innovation, benefiting Italy's economy. In terms of compliance, sleep technology firms operating in Italy must follow a variety of restrictions. Devices that purport to diagnose or treat sleep disorders are subject to the MDR and require CE certification. Furthermore, organisations must follow data protection standards, such as the General Data Protection Regulation (GDPR), to secure the privacy and security of user information. According to the research report "Italy Sleep Tech Market Overview, 2029," published by Bonafide Research, the Italy sleep tech market is anticipated to grow at more than 17% CAGR from 2024 to 2029. Italian firms, such as Dreem and HiMama Health, have also received notoriety for their unique solutions. Dreem's smart headband, which combines EEG sensors and AI to provide full sleep analysis, has received international recognition. Meanwhile, HiMama Health focusses on creating sleep solutions for new mothers and newborns. The Italian sleep tech sector has seen a wide range of innovations. Smart mattresses and bedding accessories with sleep tracking technologies have become popular. For example, Eight Sleep's Pod Pro Mattress includes superior temperature regulating and sleep tracking capabilities. Furthermore, contactless sleep monitoring devices, such as the ResMed S+, have developed as viable alternatives to wearables. The integration of sleep technology with IoT and smart home devices has improved the user experience. The COVID-19 epidemic has had a significant impact on Italy's sleep technology sector. With rising stress, anxiety, and disrupted sleep patterns, people have turned to sleep technology gadgets to monitor and enhance their sleep quality. The epidemic has expedited the spread of telemedicine and remote patient monitoring, opening up prospects for sleep technology businesses to partner with healthcare providers. In Italy, the sleep tech devices market is supplemented by a variety of alternative solutions that address sleep difficulties and encourage improved sleep quality. Sleep masks and earplugs are common ways to improve sleep quality by blocking out light and noise. Essential oils and aromatherapy diffusers are used to create a relaxing environment suitable to sleeping. Scents like lavender, chamomile, and sandalwood are frequently used to encourage relaxation and sleep.

The Italian sleep tech devices industry is divided into two categories such as wearable and non-wearable devices, each catering to various customer preferences and demands. Wearable sleep technology includes smartwatches, fitness trackers, and smart headbands with sensors that measure sleep patterns, heart rate, and other biometrics. Non-wearable sleep technology, on the other hand, includes equipment like smart mattresses, bedside monitors, and under-mattress sensors, which provide contactless sleep tracking options. The wearable sector now dominates the Italian sleep tech devices market, owing to the popularity of smartwatches and fitness trackers. A variety of variables contribute to this segment's dominance. For starters, wearable devices provide a wide range of services, including as activity tracking and sleep monitoring, giving consumers a complete picture of their health. Second, wearables are often less expensive than non-wearable alternatives, making them available to a wider spectrum of users. Finally, the tiny and practical form aspect of wearable devices appeals to users looking for seamless integration into their everyday lives. Garmin, a renowned brand among fitness aficionados, offers wearables with advanced sleep monitoring capabilities. Dreem, an Italian startup, has also made inroads in the wearable market by releasing new gadgets such as the Dreem 2 headband, which enables clinical-grade sleep analysis. Major stores like as MediaWorld, Unieuro, and Amazon Italy are significant distributors, providing a diverse selection of wearable and non-wearable sleep technology devices. Furthermore, specialised health and wellness stores, both online and offline, add to the market's distribution network. In Italy, sleep technology is critical for diagnosing, monitoring, and managing a variety of sleep disorders such as insomnia, obstructive sleep apnoea (OSA), narcolepsy, and others. Some advanced devices include functions such as sleep coaching, relaxation exercises, and smart alarms to help with sleep hygiene and insomnia. Sleep technology gadgets help with obstructive sleep apnoea diagnosis and CPAP therapy management. Specialised wearables, like the Withings ScanWatch, can detect sleep apnoea occurrences via SpO2 monitoring and generate data for clinical assessment. Non-wearable devices, such as the ResMed S+ and Emfit's under-mattress sensors, can also monitor breathing patterns and apnoea occurrences. Sleep technology can help with narcolepsy symptom monitoring and treatment optimisation. Wearables can monitor daytime drowsiness, unexpected sleep attacks, and other narcolepsy symptoms, providing useful information to healthcare specialists. Furthermore, some modern sleep technology devices include capabilities like nap tracking and sleep scheduling, which can assist narcolepsy patients better control their sleep-wake cycles. Sleep technology can also help with other diseases like restless leg syndrome (RLS) and circadian rhythm issues. Wearables can monitor leg movements and sleep interruptions caused by RLS, assisting in diagnosis and treatment evaluation. Individuals with sleep disorders are the most common consumers in Italy's sleep tech devices market. This is primarily owing to the important role sleep technology plays in diagnosing, monitoring, and managing these diseases. The distribution channel for sleep tech devices in Italy is diverse, including retail locations, internet platforms, and specialised sleep centres. This multifaceted approach ensures that consumers have easy access to sleep technology gadgets that are adapted to their specific needs. Online retail is the leading distribution segment, driven by convenience, a diverse product offering, and low pricing. Online retail platforms such as Amazon Italy, eBay, and specialised e-commerce websites are popular routes for sleep technology distribution. These marketplaces provide a diverse selection of wearable and non-wearable sleep technology gadgets from both foreign and domestic manufacturers. Many consumers prefer online retail because it allows them to browse, compare products, and make purchases from the comfort of their own homes. Physical retail outlets, particularly big electronics retailers such as MediaWorld and Unieuro, play an important role in the distribution of sleep technology equipment. These stores let customers to directly interact with the products, try them on, and receive advice from knowledgeable staff. Sleep centres and clinics play an important role in the spread of sleep technology in Italy. These specialised institutions specialise in the diagnosis and treatment of sleep disorders, and they frequently combine innovative sleep technology gadgets into their offerings. Collaborations between sleep technology companies and sleep centres ensure that patients have access to the most recent advances in sleep monitoring and management.

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Manmayi Raval

Research Consultant

Considered in this report • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029 Aspects covered in this report • Sleep Tech Device market Outlook with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Product Type • Wearable • Non-Wearable

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By Application • Insomnia • Obstructive sleep apnea • Narcolepsy • Others (restless leg syndrome, parasomnias, or general sleep health) By Distribution Channel • Sleep Centers & Fitness Centers • Hypermarkets & Supermarkets • E-Commerce • Pharmacy & Retail Stores • Others The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Sleep Tech Device industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.