United Kingdom (UK) Sleep Tech Device Market Overview, 2029

The UK sleep tech devices market has grown dramatically, because of increased awareness of sleep health and technical improvements. This market's growth has been fuelled by advancements in wearable and non-wearable technologies aimed at monitoring and improving sleep quality. The increased prevalence of sleep problems in the UK, as well as growing acknowledgement of sleep's impact on general health and productivity, highlight the importance of sleep technology. Sleep technology solutions are utilised for both preventive and clinical purposes, assisting in the management of diseases. The market's growth is fuelled by ongoing research and collaboration among technology developers, healthcare providers, and academic organisations. These efforts stimulate innovation while also ensuring that sleep technology solutions meet high quality and effectiveness criteria. The Medicines and Healthcare Products Regulatory Agency (MHRA) regulates medical devices, including those used to treat sleep problems, in accordance with the UK Medical Device Regulations (UK MDR). Furthermore, the General Data Protection Regulation (GDPR) protects personal data gathered by sleep technology devices, with a focus on user privacy and security. In the UK sleep tech market, promotion and marketing strategies are evolving to address the growing consumer awareness and demand for better sleep solutions. Companies are employing a mix of digital marketing, influencer partnerships, and targeted advertising to reach their audiences. Social media platforms, such as Instagram and Facebook, are frequently used to showcase sleep tech products through engaging content, testimonials, and educational posts. Companies are also using data-driven marketing methods, such as targeted adverts and personalised email campaigns, to reach out to certain customer categories. These techniques frequently include analysing consumer behaviour and preferences to adapt marketing messages and offers.


According to the research report "UK Sleep Tech Market Overview, 2029," published by Bonafide Research, the UK sleep tech market is anticipated to grow at more than 17% CAGR from 2024 to 2029. The UK sleep tech devices market has grown significantly in recent years, owing to increased consumer awareness of sleep health and the incorporation of modern technologies. This expansion is driven by a renewed emphasis on wellness and a need for personalised health solutions. The expanding use of artificial intelligence (AI) and machine learning to analyse sleep data and provide personalised suggestions is one of the UK sleep tech market's key trends. These technologies allow for more accurate monitoring and better therapy of sleep disorders. For example, AI-powered apps and gadgets offer individualised advice on sleep hygiene and lifestyle improvements, increasing the efficacy of sleep therapies. Samsung's newest wearable device, the Galaxy Ring, is designed to entice fans of fitness and health tracking technologies. It unveiled the device on Wednesday at its Galaxy Unpacked event, describing it as the newest addition to its ecosystem of devices that are "supercharging" with artificial intelligence. Mr Kitto referred to Samsung's Galaxy Ring as its "smallest and most discrete product yet, offering accurate 24/7 health, wellness, and sleep tracking." During the pandemic, there was a large increase in sleep-related disorders, such as sleeplessness and anxiety, as people adjusted to new lifestyles and stresses. This growth in sleep issues increased demand for sleep technology solutions. Furthermore, the transition to remote work and more time spent at home fuelled interest in improving home sleep conditions, resulting in increased sales of smart mattresses and sleep-enhancing gadgets.

Wearable and non-wearable devices target different elements of sleep health in the UK sleep tech sector, with each serving a specific function and audience. Wearable devices are intended to monitor and enhance sleep quality through continuous data collection. This category comprises smartwatches, fitness trackers, and specialised sleep trackers. Wearables such as the Fitbit Charge, Garmin Forerunner, and Withings ScanWatch are popular because they can monitor sleep stages, heart rate, and movement. These devices use modern sensors and algorithms to offer users with extensive information about their sleep patterns and overall health. Wearable sleep technology is now leading the UK market due to its broad consumer appeal and multifunctionality. Major distributors of wearables include electronics and health businesses like Currys PC World and Argos, as well as online marketplaces like Amazon and eBay. Non-wearable technology, such as smart home items, aim to improve the sleep environment and quality. This category encompasses smart mattresses, pillows, and sleep aids. Companies such as Tempur-Pedic and Eight Sleep dominate the industry with products that modify firmness, temperature, and support in real time using embedded sensors.

In the United Kingdom, sleep technology applications are critical in the management of numerous sleep disorders, such as insomnia, obstructive sleep apnoea (OSA), narcolepsy, and others, all of which benefit from specialised technologies. Sleep technology focusses on tracking and enhancing sleep quality to treat insomnia. Wearable gadgets, such smartwatches and fitness trackers, track sleep patterns, phases, and total sleep quality. Apps for these devices frequently offer functionality such as sleep diaries and relaxing techniques. Non-wearable technologies, such as smart mattresses and pillows, can also help by altering temperature and hardness for more comfort and support. OSA is defined by obstructed airways during sleep, resulting in disrupted breathing. Continuous positive airway pressure (CPAP) machines provide a steady stream of air to keep the airway open. Home sleep monitoring systems can also help diagnose OSA by collecting sleep patterns and physiological data, allowing for more reliable assessment and therapy. Advanced polysomnography technology is used in clinical settings to identify narcolepsy by detecting brain waves and other physiological signs during sleep investigations. Continuous monitoring and data collecting allow for appropriate adjustments to treatment programs and symptom management. Sleep technology can help diagnose and manage other sleep problems such as restless leg syndrome (RLS) and parasomnias. Obstructive sleep apnoea (OSA) is the most often used sleep technology category in the United Kingdom. This is due to the important nature of controlling OSA and the need for continuing therapy and monitoring. CPAP equipment and home sleep monitoring systems are essential for managing OSA, resulting in higher adoption rates than for other sleep disorders.

The UK sleep tech devices market's distribution channels are diversified, reflecting the breadth of products and technologies meant to promote sleep health. E-commerce has emerged as a significant distribution route for both wearable and non-wearable sleep technology goods. Major online retailers like Amazon and eBay sell a variety of sleep technology items, such as smartwatches, fitness trackers, smart beds, and pillows. Online platforms have a broad reach by allowing customers to compare items, read reviews, and access detailed information. Direct-to-consumer websites from Fitbit, Garmin, Tempur-Pedic, and Eight Sleep play an important role in product distribution, providing convenience and specialised assistance. Specialised healthcare distributors are necessary for clinical and therapeutic sleep technology, such as CPAP machines and advanced sleep monitoring systems. Philips Healthcare and ResMed provide CPAP equipment in collaboration with healthcare providers, sleep clinics, and medical supply stores. Distributors include big electronics and home goods retailers such as Currys PC World, Argos, and Amazon, as well as specialised healthcare distributors and medical supply stores.



Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Sleep Tech Device market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Wearable
• Non-Wearable

By Application
• Insomnia
• Obstructive sleep apnea
• Narcolepsy
• Others (restless leg syndrome, parasomnias, or general sleep health)

By Distribution Channel
• Sleep Centers & Fitness Centers
• Hypermarkets & Supermarkets
• E-Commerce
• Pharmacy & Retail Stores
• Others

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Sleep Tech Device industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.