United States (USA) Sleep Tech Device Market Overview, 2029

The sleep tech devices market in the United States has emerged as a significant sector within the healthcare and wellness industries, driven by the rising prevalence of sleep disorders among both adults and the elderly. Sleep tech devices encompass a wide range of products, including wearables, smart mattresses, sleep monitoring apps, and specialized medical equipment for diagnosing and managing conditions like insomnia and sleep apnea. In the adult population, sleep tech devices are increasingly utilized for personal health management. Many adults are adopting wearables such as smartwatches and fitness bands that track sleep patterns, heart rates, and overall sleep quality. These devices provide users with insights into their sleep habits, allowing them to make informed adjustments to improve their rest. For instance, smart alarms can wake users during lighter sleep phases, enhancing the waking experience. Sleep monitoring apps that sync with smartphones are popular, enabling users to analyze their sleep cycles and receive personalized recommendations. The elderly population, particularly those over 65, is also a significant user group for sleep tech devices. This demographic is more susceptible to sleep disorders due to various health conditions and medications. Devices such as CPAP machines for obstructive sleep apnea are commonly prescribed, delivering continuous air pressure to keep airways open during sleep. Smart beds equipped with sensors can adjust firmness and temperature based on the user’s preferences, promoting better sleep hygiene. In US, healthcare providers are increasingly incorporating sleep tech devices into clinical settings. Sleep centers utilize advanced polysomnography equipment to conduct comprehensive sleep studies, which help in diagnosing complex sleep disorders. These centers often provide patients with home sleep testing kits, enabling them to monitor their sleep in a familiar environment. The data collected from these devices is crucial for healthcare professionals to tailor treatment plans effectively.

According to the research report "United States Sleep Tech Device Market Overview, 2029," published by Bonafide Research, the United States sleep tech device market is expected to reach a market size of more than USD 17 Billion by 2029. One of the key factors contributing to the market's growth is the high prevalence of sleep disorders in the U.S. population. This has led to a growing demand for innovative sleep tech devices that can help diagnose, monitor, and manage these conditions. Manufacturers are responding by introducing advanced products that leverage cutting-edge technologies such as artificial intelligence (AI), machine learning (ML), and the Internet of Things (IoT). The U.S. is at the forefront of developing novel sleep tech devices. For instance, Fitbit, a leading wearable device manufacturer, has introduced the Fitbit Sense, which features an electrodermal activity (EDA) sensor to detect stress levels and a skin temperature sensor to monitor changes during sleep. This data can help users gain insights into their sleep quality and overall well-being. Another innovative product is the Eight Sleep Pod, a smart mattress that uses thermoregulation technology to automatically adjust the bed's temperature based on the user's sleep cycles and preferences. Moreover, the integration of sleep tech devices with smartphones and other IoT devices is making the usage more convenient for consumers. Apps like Sleep Cycle and SleepScore analyze sleep patterns and provide personalized recommendations for improving sleep quality. These advancements are expected to drive the adoption of sleep tech devices among both adults and the elderly in the U.S. The U.S. market also presents significant opportunities for growth in the e-commerce segment. Online shopping platforms allow consumers to easily compare features, prices, and customer reviews across various sleep tech devices. This facilitates a more informed decision-making process and enables consumers to find products that best suit their needs.

The wearable segment, which includes devices like smartwatches, fitness trackers, and sleep-specific wearables, is leading the market due to several reasons. Wearable devices provide a convenient and user-friendly way to track sleep patterns and quality, as they are designed to be worn throughout the day and night. Wearables often offer additional health and fitness tracking features, making them versatile and appealing to consumers seeking comprehensive wellness solutions. For instance, devices like the Apple Watch and Fitbit track not only sleep but also heart rate, physical activity, and more. Wearable devices tend to be more affordable, with a wide range of options available at various price points. The non-wearable segment is growing steadily, driven by consumer demand for comfortable and non-intrusive sleep solutions. Non-wearable devices encompass sleep monitors, smart beds, and other sleep-aid technologies that do not require direct physical contact with the user. These devices often provide advanced sleep tracking features, such as detailed sleep stage analysis, sleep apnea detection, and environmental sensors that monitor temperature, humidity, and noise levels. For example, products like the Withings Sleep Analyzer and the Eight Sleep Pod offer in-depth sleep tracking and smart temperature control, respectively. The growing awareness of sleep health, increasing prevalence of sleep disorders, and advancements in technology are fueling the growth of this segment.

The prominence of insomnia as the leading segment is primarily due to its widespread prevalence and the increasing awareness surrounding sleep disorders. Insomnia affects a significant portion of the population, and the demand for solutions to manage and treat this condition drives the market for sleep tech devices tailored to improving sleep quality and duration. Innovations in wearable technology, apps for tracking sleep patterns, and advanced solutions like cognitive behavioral therapy for insomnia (CBT-I) have bolstered this segment's dominance. Obstructive sleep apnea is experiencing rapid growth due to increasing diagnostic rates and the expanding availability of effective treatment options. OSA, characterized by repeated interruptions in breathing during sleep, has garnered significant attention as awareness about its health impacts, such as cardiovascular disease and hypertension, increases. The growing adoption of continuous positive airway pressure (CPAP) devices, along with newer treatments and monitoring technologies, is driving this segment's expansion. Narcolepsy is another key segment in the sleep tech device market but is relatively smaller compared to insomnia and OSA. Narcolepsy, a chronic sleep disorder characterized by excessive daytime sleepiness and sudden sleep attacks, affects a smaller subset of the population. The market for narcolepsy-related devices is thus more niche, focused on addressing specific symptoms and improving quality of life through targeted interventions.

Sleep centers & fitness centers are leading the market due to their specialized focus on sleep health and overall wellness. Sleep centers are dedicated facilities where sleep disorders are diagnosed and treated making them ideal points of sale for sleep tech devices. Professionals at these centers can provide expert guidance and personalized device recommendations to patients, driving demand within this segment. Similarly, fitness centers have seen an increased emphasis on holistic wellness, including sleep health, leading to the adoption and promotion of sleep tech devices. The rise in health consciousness and the increasing prevalence of sleep disorders have further solidified the leading position of this segment. The e-commerce segment is growing rapidly, driven by the convenience and accessibility of online shopping. E-commerce platforms allow consumers to research, compare, and purchase sleep tech devices from the comfort of their homes. The wide range of products available online, competitive pricing and the influence of customer reviews and recommendations contribute to the segment's growth. Additionally, the COVID-19 pandemic has accelerated the shift towards e-commerce, as consumers increasingly prefer contactless and safe shopping experiences. The ease of access and the ability to find specialized products have made e-commerce a preferred channel for many consumers. Hypermarkets & supermarkets offer sleep tech devices alongside other consumer goods, providing a convenient one-stop shopping experience. These retailers often carry a variety of sleep tech products, making them accessible to a broad range of consumers. Pharmacy & retail stores focus on health and wellness products, including sleep tech devices. These stores provide consumers with the opportunity to physically examine and compare devices before purchasing, which can be particularly appealing for those who prefer in-person shopping experiences.



Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Sleep Tech Device market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Wearable
• Non-Wearable

By Application
• Insomnia
• Obstructive sleep apnea
• Narcolepsy
• Others (restless leg syndrome, parasomnias, or general sleep health)

By Distribution Channel
• Sleep Centers & Fitness Centers
• Hypermarkets & Supermarkets
• E-Commerce
• Pharmacy & Retail Stores
• Others

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Sleep Tech Device industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.