Argentina Quick Commerce Market Overview, 2029

The rapid commerce market in Argentina has grown significantly as consumer expectations have evolved towards immediate and easy delivery services. This sector, which focusses on delivering things within a few hours, responds to the increased need for immediate access to necessities and other commodities, particularly in urban areas. The rapid commerce market in Argentina is critical for satisfying the needs of a modern, fast-paced lifestyle. It offers users the ease of acquiring groceries, personal care items, and other things within hours, which is especially useful in crowded areas like Buenos Aires and Córdoba. This market also contributes significantly to the success of local businesses by providing them with a platform to reach customers swiftly and efficiently. Investments from venture capital firms and multinational corporations have also fuelled growth and innovation. Glovo, for example, acquired large financing from Delivery Hero and Lakestar, allowing it to expand rapidly in Argentina. Quick commerce enterprises in Argentina must comply with a variety of regulations, including food safety standards (ANMAT), labour legislation, and data privacy guidelines (Ley de Protección de Datos Personales). They must also follow local restrictions regarding delivery services and parking. Also, Argentina's complex tax structure and capital restrictions present obstacles, with corporations needing to comply with varied tax rates and procedures. The COVID-19 pandemic has considerably expedited the growth of Argentina's fast commerce business. Lockdowns and social distancing tactics pushed consumers to use online shopping and speedy delivery services at record rates. According to the Cámara Argentina de Comercio Electrónico (CACE), the number of online shoppers in Argentina rose by 37% during the epidemic. This shift in consumer behaviour has lasted after the epidemic, indicating long-term shifts in shopping habits and a bright future for the rapid commerce business. Many organisations have adopted "no-contact" delivery alternatives, which allow customers to receive goods without having to engage directly with delivery workers.

According to the research report "Argentina Quick Commerce Market Overview, 2029," published by Bonafide Research, the Argentina quick commerce market is anticipated to grow at more than 23 % CAGR from 2024 to 2029. This sector is especially essential in cities, where the pace of life requires immediate access to things. Quick commerce covers the increased demand for immediate fulfilment of groceries, personal care items, and other goods, which has a substantial impact on consumer buying habits and the overall economy. Companies responded rapidly by growing operations and investing in technology to fulfil the rising demand for rapid delivery. According to market assessments, the economy is continuing to grow, with investments in technology and infrastructure to accommodate the growing consumer base. Market trends in Argentina's rapid commerce industry emphasise technology innovation and consumer convenience. Key trends include the use of artificial intelligence and machine learning to optimise delivery routes and manage inventory. Also, there is a rising emphasis on sustainability, with businesses pursuing environmentally friendly techniques such as electric delivery vehicles and reduced packaging waste. Major players in Argentina's rapid commerce market include PedidosYa and Rappi. PedidosYa, the region's major player, has created a strong foothold with its extensive delivery network and diversified product offers. Rappi, another key participant, has used its international knowledge to tailor to local tastes and extend its offerings. Collaborations and partnerships are critical to the growth and development of Argentina's rapidly expanding commerce market. Companies commonly work with local merchants, grocery stores, and technology suppliers to improve their delivery and service offerings.

Groceries, stationary items, personal care products, and electronics are among the products available in Argentina's rapid commerce market, each meeting a distinct customer demand and contributing to the sector's total growth. Groceries are the most popular segment in Argentina's rapid commerce market, driven by significant consumer demand for fresh, perishable commodities and everyday necessities. This area contains a wide range of products, including fruits, vegetables, dairy, meats, and pantry basics. The emphasis on groceries reflects the desire for immediate access to food, which has grown especially important in metropolitan settings where convenience and speed are highly valued. This category is dominated by major players such as PedidosYa and Golovo who leverage huge networks of local grocery stores and dark stores, as well as tiny, strategically positioned warehouses dedicated to swift fulfilment. While not as huge as groceries, it meets a distinct demand, particularly with the increase of distant employment and online schooling. Startups such as SinDelantal, which began with food delivery, have expanded their product offers to include stationery items, capitalising on rising demand. The Personal Care Items section includes health and beauty products, personal hygiene items, and over-the-counter drugs. The recurring demand for these supplies, as well as the convenience of speedy delivery, are driving factors. Companies such as Farmacity and Droguería del Sud provide quick delivery for personal care products. Also, portals such as Rappi and Glovo have specific areas for these products.

In Argentina's rapid commerce industry, payment mechanisms like cash on delivery (COD) and online payments are essential to the consumer experience. Online payment is the most popular payment method in Argentina's rapid commerce sector, mirroring global trends towards digital and contactless transactions. This technique comprises credit and debit cards, digital wallets like Mercado Pago and Ualá, as well as direct bank transfers. The popularity of internet payments stems from its convenience and security. This segment's advances include upgraded payment gateways that enable many currencies and payment methods, improved fraud detection systems, and seamless payment integration within mobile apps. Cash on delivery (COD), while less common than internet purchases, is nonetheless an essential payment method for certain parts of the Argentine market. COD appeals to customers who prefer to pay in cash on delivery or who are sceptical about internet transactions. This payment method is especially important in locations where digital payment infrastructure is underdeveloped. COD provides issues such as managing cash logistics and the possibility of increased order cancellations or returns. COD innovation is limited, but some organisations are working to integrate cashless solutions for customers who prefer a hybrid approach.

Platforms in Argentina's rapid commerce industry operate through a variety of channels, including application-based operation, hybrid operation, and website-based operation, each with its own relevance and advantages. Application Based Operation is the dominating segment, because to rising smartphone penetration, the ease and personalisation provided by mobile apps, and a growing demand for app-based buying, particularly among younger consumers. This model's innovations include AI-driven order recommendations, real-time delivery tracking, and personalised promotions that improve both the user experience and operational efficiencies. The app-based business excels at providing the demand for quick satisfaction and convenience, which is a major driver of its appeal. A hybrid business includes components of both app-based and website-based strategies, increasing flexibility and catering to a larger audience. This strategy enables firms to operate using mobile applications while still keeping a functional website. Mercado Libre, Coto Digital, and Carrefour Argentina are among the key firms that have adopted this strategy. Mercado Libre stands out for its seamlessly integrated online and in-store experiences, which include in-store pickup and home delivery. Website-based operations entail firms relying heavily on their websites to manage orders and product offerings. Although this approach is less popular than app-based operations, it is nevertheless significant, especially for organisations targeting customers who prefer traditional web-based interactions. . It also supports more detailed product information and is SEO-friendly, which helps firms reach a larger audience. Mercado Libre, Frávega, and Musimundo are among the leading participants in this area. Mercado Libre stands out for its vast product range, user-friendly interface, and unique features.



Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Quick Commerce market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Food & Groceries
• Stationary
• Personal Care Items
• Small Electronics & Accessories
• Others (Pets, alcohol, gifts & flowers, Medicines)

By Payment Mode
• Cash on Delivery
• Online

By Technology
• Application Based Operation
• Hybrid Operation
• Website Based Operation

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Quick Commerce industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.