Brazil Quick Commerce Market Overview, 2029

The Brazilian rapid commerce business, which focusses on delivering goods quickly to consumers, is significant due to its convenience, time efficiency, and accessibility. It meets the increased desire for quick gratification among urban customers while also solving issues such as traffic congestion. The Brazilian rapid commerce market originated from traditional e-commerce, with early entrants such as Americanas.com and Submarino pioneering online shopping. However, the market surged with the introduction of specific rapid commerce platforms and the increase in smartphone adoption. This market's growth has been fuelled by technological improvements such as advanced routing algorithms, real-time inventory management, and user-friendly mobile apps. Also, the growth of dark stores and micro-fulfillment centres has made delivery speedier. Investments from venture capital firms and multinational corporations have also fuelled growth and innovation. For example, SoftBank made large investments in Rappi, driving its expansion in Brazil. Quick commerce enterprises in Brazil must comply with regulations such as food safety requirements (ANVISA), labour legislation, and data privacy (Lei Geral de Proteção de Dados Pessoais). They must also follow local restrictions regarding delivery services and parking. Also, Brazil's complex tax structure presents obstacles, since businesses must comply with differing tax rates and rules among states. The COVID-19 pandemic has considerably expedited the growth of Brazil's fast commerce business. Lockdowns and social distancing tactics pushed consumers to use online shopping and speedy delivery services at record rates. The Associação Brasileira de Comércio Eletrônico (ABComm) reported a 26% rise in online shopping in Brazil during the epidemic. This shift in consumer behaviour has lasted after the epidemic, indicating long-term shifts in shopping habits and a bright future for the rapid commerce business. As urbanisation and technology improve, this industry will continue to grow and innovate, playing an important role in the country's retail scene.

According to the research report "Brazil Quick Commerce Market Overview, 2029," published by Bonafide Research, the Brazil quick commerce market is anticipated to grow at more than 21 % CAGR from 2024 to 2029. The Mexico rapid commerce market is significant because to its ease, time efficiency, and accessibility, meeting the expectations of urban consumers seeking instant gratification. Established companies like as iFood and Rappi are key players in the Brazilian rapid commerce market, having had a substantial impact on its development. iFood, one of Brazil's leading meal delivery platforms, has expanded its services to include groceries and other items. Rappi, another prominent company, offers a wide range of delivery services, including food and drugs. These businesses are at the forefront of innovation, leveraging technology to better their service offerings and improve the consumer experience. Collaborations and partnerships are critical in the Brazilian fast commerce business, enabling growth and expansion. Companies commonly cooperate together with local retailers, restaurants, and technology providers to improve their delivery networks and service offerings. For example, iFood has worked with numerous grocery chains to expand its product options, whilst Rappi has formed relationships with a number of retail and pharmaceutical organisations to diversify its services. Also, there is an increasing emphasis on sustainability, with customers preferring environmentally friendly packaging and delivery methods. The concept of "dark kitchens" or "ghost kitchens," in which food is prepared purely for delivery, is also gaining popularity. Also, the market is experiencing a growth in the use of new technologies like as artificial intelligence for demand forecasting and route optimisation, as well as data analytics for personalised marketing.

Groceries, stationary items, personal care products, and electronics are among the product kinds offered for fast delivery in Brazil's quick commerce market. Each of these divisions addresses certain consumer demands and contributes to the market landscape. Groceries are the dominant segment in Brazil's rapid commerce market, owing to the strong demand for fresh and perishable commodities that require immediate access. The ease of having groceries delivered within hours correlates well with consumer preferences, especially in urban regions where hectic lifestyles necessitate immediate access to dietary essentials. Stationary items, such as office supplies and educational resources, are a modest but rising portion of the rapid commerce market. The advent of remote work and online education has created a demand for fast delivery of stationary equipment. Although less prominent than groceries, the market is gaining steam as employers and students look for more economical ways to refill supplies. Personal care items, such as toiletries, skincare products, and over-the-counter pharmaceuticals, play an important role in Brazil's rapid commerce industry. Consumers desire convenience in maintaining their personal care routines, hence demand for these items has soared. Startups like Dengo and established firms like Ultrafarma are using quick commerce to enable speedy delivery of personal care products. While not as prevalent as groceries, the need for speedy delivery of electronics is increasing. Companies like as Americanas and Ponto Frio are capitalising on this need by providing fast electronics delivery options.

Cash on delivery (COD) and online payments are important payment methods in the Brazilian fast commerce business, influencing customer behaviour and operational dynamics. Online payment is the most popular option in Brazil's rapid commerce industry, mirroring a larger global trend towards digital transactions. This payment option includes credit and debit cards, digital wallets such as PicPay and PagSeguro, and bank transfers. The popularity of internet payments stems from its convenience, security, and quickness. Consumers prefer the convenience of conducting transactions via mobile applications and websites rather than handling actual cash. This segment's innovations include the integration of secure payment gateways, biometric authentication, and rapid payment solutions, all of which improve transaction security and ease. Cash on delivery (COD), while less widespread in the fast commerce industry than online payments, is nonetheless a viable choice for certain segments of Brazilian customers. COD appeals to people who want to pay cash when they receive their items or who are concerned about the security of internet transactions. This payment mechanism is also suitable for regions with less developed digital payment infrastructure. Companies like as Mercado Livre and James Delivery provide COD solutions to suit these desires and reach a larger consumer base.

In the Brazilian rapid commerce sector, enterprises use a variety of models, including application-based, hybrid, and website-based operations. The extensive usage of smartphones and mobile applications has led to the most prevalent model in Brazil's rapid commerce sector application-based operation. This strategy requires firms to use specific mobile applications to manage orders, deliveries, and customer interactions. The value of this paradigm stems from its ability to create a streamlined, user-friendly experience. Customers can quickly explore products, place purchases, and track deliveries in real time using their mobile devices. The hybrid approach is significant since it caters to various customer preferences, enabling accessibility for individuals who prefer to browse and order via websites or apps. Companies such as Mercado Livre and James Delivery use hybrid models to target a varied customer base. This concept improves market reach and adaptability, allowing businesses to respond to a variety of purchase behaviours and tastes. Website-based operations involve enterprises that primarily use their websites to fulfil orders and maintain product offerings. Although less popular than app-based models, this method is nevertheless useful, especially for organisations that cater to customers that prefer traditional web-based interactions. Companies like Americanas and Submarino use websites to provide precise product information, process transactions, and provide customer service.

Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029



Aspects covered in this report
• Quick Commerce market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Food & Groceries
• Stationary
• Personal Care Items
• Small Electronics & Accessories
• Others (Pets, alcohol, gifts & flowers, Medicines)

By Payment Mode
• Cash on Delivery
• Online

By Technology
• Application Based Operation
• Hybrid Operation
• Website Based Operation

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Quick Commerce industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.