Brazil Automotive Camera Market Overview, 2029

In the early 2000s, the market for automotive cameras in Brazil started to take shape due to the growing ubiquity of advanced driver-assistance systems (ADAS) and improved safety features in cars. At first, the emphasis was on fundamental safety measures like rearview cameras, which were made mandatory when international regulations tightened. The market grew throughout time to encompass a variety of sophisticated video systems, including surround-view, side-view, and front-view cameras. This expansion was fuelled by the increasing need for all-encompassing safety solutions and technological developments. The epidemic caused short-term supply chain problems and delays in car manufacturing, which had an impact on the accessibility and availability of automobile cameras. Car sales declined and factory activity slowed as a result of lockdowns and social distancing measures. But as the epidemic subsided, the market recovered and there was a renewed emphasis on adding cutting-edge safety features to cars in order to meet changing customer demands and legal requirements. Recent changes in the automotive camera market in Brazil are a reflection of continuing progress and tactical adjustments. Major tech and automakers boosted their investments in Brazil in 2023 with the goal of increasing production capacity and introducing state-of-the-art camera technologies. In order to enhance real-time data processing and safety features, there has also been an increasing focus on the incorporation of artificial intelligence (AI) and machine learning into vehicle cameras. Camera compliance with safety and quality requirements is monitored by the Brazilian National Institute of Metrology, Quality, and Technology, or Inmetro.

According to the research report, "Brazil Automotive Camera Market Outlook, 2029," published by Bonafide Research, the Brazil automotive camera market is anticipated to add to more than USD 190 Million by 2024–29. Brazil is one of the biggest automobile manufacturing hubs in South America, which makes the Brazilian automotive camera market crucial. The huge fleet of vehicles in Brazil, which consists of a mix of passenger cars, light commercial vehicles, and big trucks, is directly related to the country's need for automotive cameras. The deployment of advanced camera systems is rising as consumer awareness of car safety increases and regulatory requirements become stricter. The continued economic recovery in Brazil and the increase in car sales following the pandemic, which have sparked investment in automotive technology, further encourage this trend. The increasing incorporation of advanced driver-assistance systems (ADAS) in automobiles is one significant development. Camera technology plays a major role in features like adaptive cruise control, collision avoidance, and lane departure warning. Surround-view cameras, which offer complete 360-degree visibility surrounding the car and improve parking and manoeuvring capabilities, are also becoming more and more popular. Valeo increased the scope of its business in Brazil in 2023, concentrating on the creation and manufacturing of cutting-edge camera systems for both domestic and international consumers. This action was a component of Valeo's larger plan to fortify its position in South America and meet the rising demand for premium car cams. To improve real-time processing and safety features, Bosch and Continental have also boosted their investments in Brazil. They have placed special emphasis on integrating AI and machine learning technology into their camera systems.

Different view kinds, including Rear View, Front View, Side View, and Surround View cameras, are essential for improving driving convenience and vehicle safety in Brazil's automotive camera market. Rear view cameras are currently the most popular category in Brazil's vehicle camera industry among these sorts of cameras. These cameras are intended to provide drivers a clear view of the space behind the car to help with parking and reverse manoeuvres. In Brazil, the inclusion of a rear view camera in many new cars has become standard due to both consumer demand and legal requirements. Due to its ability to increase safety and decrease blind zones, rear view cameras are widely used in a variety of vehicle types, including SUVs, light commercial vehicles, and passenger automobiles. As more cars in Brazil have ADAS capabilities installed, front view camera integration is growing. These cameras improve overall road safety by assisting drivers in staying alert to possible hazards and in keeping a safe distance from other cars. The areas beside the car that regular side mirrors usually can't see are visible because of side view cameras. These cameras are especially helpful for helping with lane changes and keeping an eye on blind areas. In Brazil, side view camera usage is on the rise, particularly in luxury and commercial cars where manoeuvrability and safety are vital. In Brazil's automotive camera market, AEB Automotive is a prominent domestic player specialising in cutting-edge security and surveillance systems.

Diverse vehicle categories, including passenger cars, light commercial vehicles (LCVs), electric vehicles (EVs), and heavy commercial vehicles, have diverse needs and implications on the need for camera systems in Brazil's automotive camera market. The market for automotive cameras in Brazil is dominated by passenger cars. To improve driver safety and convenience, these cars frequently have a range of camera systems, such as surround view, front view, and rear view cameras. The need for these cameras is driven by the increased use of advanced driver-assistance systems (ADAS) in passenger cars. Growing car sales and the inclusion of camera systems as standard or optional features in new models are driving this segment's growth. Light commercial vehicles are used for transportation and business, and they include vans, pickup trucks, and compact trucks. Camera systems that help with parking, manoeuvring, and blind spot recognition are beneficial for these cars. The increasing demand for improved safety and operational efficiency has led to a rise in the integration of camera technology in light commercial vehicles. In Brazil's automobile market, electric vehicles (EVs) are a fast expanding segment. Modern camera systems are among the cutting-edge technologies that electric vehicles (EVs) frequently come with because of their emphasis on sustainability and innovation. The incorporation of cutting-edge safety features and autonomous driving technologies is what is pushing the deployment of cameras in electric vehicles. Demand for camera systems is rising as the Brazilian EV market grows as a result of government incentives and rising customer interest.

Digital, infrared, and thermal technology cameras all have unique functions in Brazil's automotive camera market, each focussing on a different facet of driver assistance and vehicle safety. The most popular kind of cameras utilised in the automotive sector are digital ones. They are essential to many driver-support systems, such as lane departure warning, collision avoidance, and parking assistance, and they collect high-resolution images. Because of their adaptability and clarity, digital cameras are used for a variety of uses, including surround view systems and rearview and front view cameras. Digital cameras are the market leader in Brazil because of their extensive use and smooth integration with different car systems. Infrared cameras are playing a bigger role in advanced safety systems in Brazil that are meant to increase visibility and safety when driving at night. Comparatively speaking, nevertheless, their use is more specialised than that of digital cameras, mostly being found in luxury cars. Thermal cameras are mostly employed in specialised applications in Brazil, such as high-end luxury cars and big commercial vehicles, where enhanced safety and operating efficiency are vital. Thermal cameras are less common than digital and infrared cameras, but as their advantages are understood and incorporated into increasingly sophisticated car safety systems, their use is anticipated to increase. In Brazil's automotive camera market, AEB Automotive is a prominent domestic player. AEB Automotive is well-known for offering a wide variety of camera technologies. It offers digital, infrared, and thermal camera systems that are customised for different vehicle kinds and uses. The company is a major player in the market because of its emphasis on innovation and capacity to provide cutting-edge camera solutions. The extensive range of products offered by AEB Automotive and its involvement in promoting the use of advanced camera technology throughout Brazil's automotive industry are testaments to its leadership.



Advanced Driver-Assistance Systems (ADAS) like Blind Spot Detection, Park Assist Systems, Lane Assistance, Collision Avoidance, and Driver Monitoring Systems are essential for improving vehicle safety and driving ease in Brazil's automotive camera market. These systems' vital responsibilities in improving vehicle safety and their increasing ubiquity in new cars have made Lane Assistance and Collision Avoidance the market leaders in Brazil for automotive cameras. Lane assistance improves safety and lowers the likelihood of accidents brought on by lane departure by warning drivers when they inadvertently stray from their lane or by using steering input to correct the vehicle's course. Brazil is seeing an increase in the use of collision avoidance systems as part of a larger trend towards cars with more advanced safety features. Because it plays a crucial part in averting accidents and safeguarding passengers, this area is becoming more and more popular. Blind Spot Detection systems employ cameras to keep an eye on regions close to the car that are hidden from view by conventional mirrors. Blind spot recognition, which helps avoid incidents during lane changes and merges, is growing in popularity in Brazil, particularly in cars with enhanced safety packages. Driver monitoring system use is growing in Brazil as a result of rising driver safety consciousness and the need for cutting-edge safety features in new cars.

Original Equipment Manufacturer (OEM) and Aftermarket are the two main sales channels in Brazil's automotive camera market. At the moment, OEM sales are driving the Brazilian automotive camera market. The growing inclusion of camera systems in new cars as part of all-inclusive safety and technology packages is what propels this leadership. High production and steady demand benefit the OEM channel as global and Brazilian automakers concentrate on satisfying regulatory requirements and consumer demand for enhanced features. Because OEM solutions provide a simple, economical method of installing cutting-edge camera systems and guarantee compatibility with other car technology, automakers choose them. Automotive camera installations that take place in vehicles after they are purchased are referred to as aftermarket sales. Sales and installations of camera systems as upgrades or retrofits are covered under this channel. The aftermarket sector is well-liked by car owners who want to improve the safety features or update the current systems in their vehicles. It gives car owners the freedom to equip their vehicles with extra cameras and technology that weren't available when they bought them.

Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Automotive Camera market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By View Type
• Rear View
• Front View
• Side View
• Surround View

By Vehicle Type
• Passenger Car
• Light Commercial Vehicle
• Electric Vehicles (EVs)
• Heavy Commercial Vehicle

By Technology
• Digital
• Infrared
• Thermal

By Application Type
• ADAS (Lane Assistance, Collision Avoidance, Blind Spot Detection)
• Park Assist System
• Others (Driver Monitoring Systems)

By Sales Channel
• OEMs
• Aftermarket

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Automotive Camera industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.