United States (USA) Automotive Camera Market Overview, 2029

The automotive camera market in the United States has evolved significantly over time, owing to technological improvements and an increased emphasis on vehicle safety and automation. Historically, automobile cameras began as simple rear-view cameras, which were required by the National Highway Traffic Safety Administration (NHTSA) for all new vehicles in 2018. Key breakthroughs during this period included the launch of camera-based systems from key providers such as Mobileye, which collaborated with several automakers to integrate its technology into automobiles. By 2015, the market began to diversify with the introduction of multi-camera systems with 360-degree sight, which is critical for parking and low-speed manoeuvring. The rise of autonomous driving technology has expedited camera usage, with 2016 seeing the start of cooperation between tech titans and automakers, such as NVIDIA's alliances. As of 2024, the market is seeing strong growth, driven by rising demand for semi-autonomous and autonomous vehicles. Recent news includes significant increases in camera quality and processing capacity, allowing for greater precision in real-time decision-making. The Federal Motor Vehicle Safety Standards (FMVSS) have been amended to include additional requirements for camera-based systems, such as improved image quality and dependability. The "Vision Zero" campaign seeks to eradicate traffic fatalities by encouraging the usage of camera systems that contribute to safer driving conditions. Manufacturers must follow NHTSA guidelines and FMVSS standards to guarantee that their systems meet safety and performance requirements. Furthermore, the implementation of data privacy rules, such as the California Consumer Privacy Act (CCPA), effects how camera data is managed. According to the research report, "USA Automotive Camera Market Outlook, 2029," published by Bonafide Research, the USA automotive camera market is anticipated to add to more than USD 1,170 Million by 2024–29. The increasing need for better safety features, as well as the push towards semi-autonomous and autonomous vehicles, is driving growth in this industry. This expansion is driven by ongoing technology improvements and the growing adoption of safety measures. The market's growth is further aided by rising customer awareness of car safety and the incorporation of cameras into both premium and mainstream vehicles. The automobile camera market is seeing a shift towards high-definition (HD) and 4K cameras, which give greater image quality and more accurate data for ADAS functionalities. Additionally, there is a rising emphasis on integrating cameras with other sensors, including as radar and LiDAR, to improve the performance of self-driving systems. The development of increasingly compact and versatile video systems, such as those used in surround-view setups, is another key trend that addresses the desire for total 360-degree visibility in automobiles. In 2020, advances in AI-powered camera technology permitted more complex capabilities such as real-time object recognition and adaptive driving aids. Companies such as Mobileye and NVIDIA have played key roles in these improvements, with Mobileye partnering with numerous manufacturers to integrate its camera-based systems into their vehicles. Mobileye's agreements with automakers such as BMW and Audi have resulted in the integration of advanced camera systems into their vehicles. Similarly, NVIDIA's collaborations with firms such as Tesla have fuelled the development of high-resolution cameras and AI algorithms to improve driver assistance and autonomous driving capabilities.

In the United States automobile camera market, numerous camera types play critical roles in improving vehicle safety and driver convenience. Rear View, Front View, Side View, and Surround View cameras all serve different purposes and contribute to a comprehensive safety syste. Rear View Cameras were the first to acquire widespread acceptance, owing mostly to regulatory restrictions. As of 2018, the NHTSA ordered that all new automobiles have rear-view cameras to eliminate blind areas and prevent backover accidents. These cameras provide a clear view of the area directly behind the car, increasing safety during reversing and parking manoeuvres. Surround View Cameras are the most advanced and widely adopted of these camera kinds, because of their extensive coverage and interaction with other safety features. In the United States, Mobileye, a dominant domestic business, dominates the car camera market. Mobileye has helped develop and integrate advanced camera systems and ADAS technology. Their work with major automakers such as BMW and Audi has raised the bar for camera performance and functionality, establishing them as an industry leader. Surround View Cameras provide a 360-degree view of the vehicle by integrating photos from many cameras mounted around it. This technology provides a birds-eye perspective of the vehicle's immediate surroundings, which is extremely useful for parking and manoeuvring. Side View Cameras are mounted on the vehicle's mirrors or along its sides to improve sight in blind zones. These cameras are especially beneficial for lane changes and parking, allowing drivers to avoid collisions with vehicles or pedestrians in neighbouring lanes. Side view cameras are rapidly being integrated into advanced driver assistance systems (ADAS) to provide a more complete picture of the vehicle's surroundings. In the US automotive camera market, various vehicle types, such as passenger cars, light commercial vehicles (LCVs), electric vehicles (EVs), and heavy commercial vehicles (HCVs), use camera systems to improve safety, convenience, and driver assistance. The passenger car category dominates the automotive camera market. These vehicles, which range from tiny cars to luxury sedans, rely largely on cameras to provide advanced driver assistance systems (ADAS). Consumer demand for safety and convenience is driving the adoption of features such as rear-view cameras, lane departure warnings, and adaptive cruise control. Due to the enormous amount of passenger car sales, this market leads in the use of automotive cameras. Ford and General Motors (GM) are well-known domestic automakers that have integrated advanced camera systems into their passenger vehicles, with GM's Cadillac brand standing out for its cutting-edge Super Cruise technology. Light Commercial Vehicles (LCVs), such as pickup trucks and small vans, also make extensive use of automobile cameras. LCVs are frequently used for delivery and service work, where safety and manoeuvrability are essential. The integration of cameras in LCVs helps to reduce blind spots, improve parking, and avoid accidents, particularly in metropolitan areas. This industry is gradually expanding, with domestic businesses such as Ford and Ram (a part of Stellantis) leading the way by outfitting their popular truck models with modern cameras. Electric vehicles (EVs) are a rapidly growing section of the automotive camera market. As EV usage expands, so does the demand for advanced camera systems that improve driving pleasure and safety. EVs frequently have powerful camera systems that facilitate semi-autonomous driving and include unique features such as virtual mirrors and surround-view monitoring. Tesla, a domestic EV market leader, is in the forefront of combining high-resolution cameras with AI-driven features like Autopilot, which is primarily reliant on cameras for semi-autonomous driving. Heavy Commercial Vehicles (HCVs), which include large trucks and buses, have also begun to incorporate camera systems, but at a slower rate than passenger cars and LCVs. In the United States automotive camera industry, several technologies such as digital, infrared, and thermal cameras play key roles in improving car safety and driver assistance systems. Digital cameras are the most popular and frequently used in the automotive industry. These cameras record high-resolution photos and movies, supplying real-time visual data to various advanced driver-assistance systems (ADAS), including lane departure warnings, forward collision alarms, and parking assistance. Digital cameras are extremely effective in daylight and well-lit environments, providing crisp and accurate pictures that are critical for object recognition and driver awareness. In terms of domestic leadership, Autoliv is a major participant in the US vehicle camera market, notably the digital camera segment. Infrared cameras can detect living beings, such as pedestrians and animals, even in complete darkness, making them critical for preventing nocturnal collisions. While not as common as digital cameras, infrared cameras are rapidly being used in high-end vehicles, particularly those equipped with advanced safety systems. The usage of infrared technology is increasing, particularly in luxury and premium vehicles where safety is a priority. Thermal cameras are extremely effective for distinguishing living beings and objects that are covered by environmental variables, hence improving the safety of drivers and pedestrians. Although thermal cameras remain a niche technology in the automotive market, they are gaining popularity in specialised applications, particularly in vehicles designed for off-road use or in harsh weather locations.

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Manmayi Raval

Research Consultant

Driver-Assistance Systems (ADAS) are important in the automotive camera industry in the United States because they improve vehicle safety and convenience. These systems use camera technology to monitor the vehicle's surroundings and deliver real-time input to the driver. Lane Assistance, Collision Avoidance, and Blind Spot Detection are among the key ADAS capabilities, which also include Park Assist Systems and other advanced functionalities like as Driver Monitoring Systems. Collision Avoidance is the market leader among these systems due to its vital function in accident prevention and integration into a diverse variety of automobiles, from economy to premium models. These systems use forward-facing cameras, frequently in conjunction with radar, to identify obstructions or other cars in the car's way. The technology can notify the driver and, in some situations, automatically apply the brakes to prevent or lessen the impact if it detects a possible collision. Multiple cameras and sensors are used by park assist systems to help drivers park their cars. These devices assist drivers with challenging parking techniques including parallel parking and offer real-time visual feedback. In contemporary cars, driver monitoring systems, or DMS, are becoming more and more crucial. These devices track the driver's actions using cameras to look for indications of fatigue, distraction, or inattention. In crucial cases, the system can even assume control of the car and send warnings or take remedial action, like as slowing down or stopping altogether, if it determines that the driver is not fully focused on the road. Original Equipment Manufacturers (OEMs) and aftermarket sales channels dominate the US car camera industry. OEM sales dominate the US automotive camera industry in terms of market share. The incorporation of cameras as standard equipment in new cars, which complies with legal requirements and consumer expectations, is what propels this domination. The ongoing development of automotive technology also helps the OEM market, as manufacturers prioritise equipping premium and mass-market cars with cutting-edge camera systems. Leading the OEM vehicle camera industry is the well-known American business Gentex Corporation. Gentex is renowned for its cutting-edge driver-assistance systems (ADAS) components and for its inventive rearview mirrors that incorporate cameras. Automotive cameras are sold through the aftermarket sales channel to customers or independent service providers following the purchase of the vehicle. Through this channel, owners of automobiles can improve the functionality of older cars or add new features by replacing or upgrading their current camera systems. The aftermarket is especially well-liked by fleet managers, auto enthusiasts, and owners of older cars who wish to equip them with the newest safety features. Although the aftermarket market is less than the OEM market because of higher installation costs and complexity, it still offers flexibility and customisation. Considered in this report • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029

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Aspects covered in this report • Automotive Camera market Outlook with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By View Type • Rear View • Front View • Side View • Surround View By Vehicle Type • Passenger Car • Light Commercial Vehicle • Electric Vehicles (EVs) • Heavy Commercial Vehicle By Technology • Digital • Infrared • Thermal By Application Type • ADAS (Lane Assistance, Collision Avoidance, Blind Spot Detection) • Park Assist System • Others (Driver Monitoring Systems) By Sales Channel • OEMs • Aftermarket The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Automotive Camera industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.