Italy Avocado Market Overview, 2029

The avocado market in Italy has grown and transformed significantly over the last several decades, mirroring broader European trends towards better eating and increased global trade in fresh food. Italy began importing avocados from other major suppliers, including Peru, Mexico, and Chile. This growth was fuelled by increased consumer awareness of the fruit's health benefits, such as its high concentration of healthful fats, vitamins, and minerals. Avocados gained popularity as Italian consumers became more health-conscious and interested in different cuisines. The fruit's adaptability in salads, spreads, and other meals has contributed to its increased popularity in Italian homes and restaurants. Avocado consumption in Italy has steadily increased , credit goes to the development of local distribution networks and agreements with international producers. In terms of policies and compliance, Italy follows strong European Union laws on food safety and quality. The EU's General Food Law and special laws on fruits and vegetables provide strict criteria for food imports, including avocados. Furthermore, Italy adheres to EU directives on sustainable agricultural methods and environmental protection, which influence avocado production and trade policy. The environmental impact of avocado cultivation, particularly in terms of water consumption and deforestation in producing countries, has prompted concerns among Italian consumers and retailers. According to the research report "Italy Avocado Market Overview, 2029," published by Bonafide Research, the Italy avocado market is expected to reach a market size of more than USD 160 Million by 2029. Avocados, formerly a niche commodity, have become a popular choice among Italian consumers, resulting in large increases in both supply and demand. The expansion of the Italian avocado market is directly related to broader European trends towards better eating and more variety dining experiences. The fruit's adaptability, combined with its nutritional qualities, has made it a favourite in Italian homes and restaurants. This movement reflects a broader call for transparency and sustainability in food procurement, which has influenced both consumer behaviour and shop operations. Furthermore, the industry has experienced an increase in demand for easy avocado-based products such as pre-cut avocados, guacamole, and avocado spreads, driven by busy lifestyles and a desire for ready-to-eat solutions. In the Italian avocado market, international suppliers, distributors, and local retailers operate together. Major avocado-producing countries such as Peru, Mexico, and Chile are important partners for Italy, offering a consistent supply of avocados. Soget and FruttaWeb are key distributors in Italy, importing and distributing avocados to supermarkets, grocery stores and speciality retailers. Retail giants as well as specialised enterprises are key players in the Italian avocado industry. Carrefour, Conad, and Esselunga are major players in the fresh avocado market, offering a wide range of avocados in their produce areas.

Hass, Reed, and Fuerte are the most popular avocado kinds in Italy, each with its own set of market features. Hass avocados dominate the Italian market, reflecting their global appeal for their creamy texture, rich flavour, and long shelf life. This variety's steady quality and availability throughout the year help it maintain its lead in the Italian market. Major wholesalers such as Soget, FruttaWeb, and Eurofruit assure a consistent supply of Hass avocados from top producers such as Peru, Mexico, and Chile. Hass avocados continue to have a high market value due to extensive consumer preference and a reliable supply network. While Reed avocados have a distinct creamy texture and rich flavour, their increased sensitivity to handling and shorter shelf life make them unsuitable for widespread distribution. As a result, Reed avocados are more commonly available in speciality stores or gourmet markets rather than mainstream merchants. Reed avocados are to be offered by importers and wholesalers such as FruttaWeb and Eurofruit to meet certain consumer tastes, but only on a small scale. The drop is primarily due to Fuerte's less predictable ripening process and shorter shelf life, both of which present issues for consistent quality and distribution. The preference for Hass avocados, which have more consistent ripening and handling features, has resulted in a reduction in demand for Fuerte. Consequently, Avocados have grown in popularity in the food and beverage industry, owing to their variety and nutritional value. They are extensively used in a variety of foods, including salads, sandwiches, smoothies, and gourmet recipes. Avocados are included on the menus of Italian restaurants and cafes such as Eataly and Caffè Propaganda, which frequently showcase items such as avocado toast, salads, and avocado-based sauces. Avocados are widely sold in supermarkets, grocery stores and speciality shops. Major shops such as Carrefour, Conad, and Esselunga provide a diverse range of fresh avocados, catering to the expanding consumer demand for high-quality products. These retailers collaborate with wholesalers such as Soget and FruttaWeb to assure an ongoing supply of avocados from important farmers in Peru, Mexico, and Chile. Avocados are used in the product lines of leading cosmetic brands in Italy, including L'Occitane, Nuxe, and Burt's Bees, who include face masks, moisturisers, and hair treatments. While the cosmetics industry is significant, it is smaller than the food & beverage and retail sectors. The food and beverage sector is the biggest market for avocados in Italy, because of the fruit's appeal in everyday meals and its incorporation into a variety of culinary applications. Fresh avocados are a popular market item, readily available in supermarkets, grocery stores and speciality shops. Fresh avocados are in high demand, because of their variety and nutritional value. Fresh avocados are prominently displayed in produce areas at major supermarkets such as Carrefour, Conad, and Esselunga. Consumers value avocado freshness and quality, preferring to choose avocados based on maturity and appearance. As a result, the fresh avocado segment dominates the Italian market, aided by robust supply systems and a strong customer preference for fresh food. Processed avocado products are popular among consumers looking for quick dinner options and novel avocado-based things. Brands like Papillon and Bonduelle are major players in this industry, selling a wide range of processed avocado products in supermarkets and speciality stores. While both divisions are essential, the fresh avocado category dominates the Italian market due to consumers' strong desire for whole avocados and their capacity to choose them based on freshness and quality.

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Manmayi Raval

Research Consultant

In the Italian avocado industry, both online and offline distribution channels play important roles, according to varied consumer tastes and buying habits. Offline distribution remains the dominant segment in the Italian avocado market, owing to the wide network of supermarkets, grocery stores, and speciality shops. This category is dominated by major stores like Carrefour, Conad, and Esselunga, who sell fresh avocados in their produce areas. These shops work with significant distributors such as Soget, FruttaWeb, and Eurofruit to oversee avocado import and distribution. Avocado online distribution in Italy has grown significantly as e-commerce and home delivery services gain popularity. Online platforms like Amazon Fresh, Carrefour Online, and Esselunga's online store allow customers to order avocados and other foods from the comfort of their own home. The internet segment meets the desire for convenience and the opportunity to shop from home, especially during the COVID-19 epidemic, when online grocery purchasing skyrocketed. Despite its rise, internet distribution complements rather than replaces physical distribution, as many Italian consumers still prefer to buy for fresh products in person. Offline distribution leads the Italian avocado market because of its developed infrastructure, which allows consumers to access fresh avocados in physical stores. Considered in this report • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029

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Aspects covered in this report • Avocado market Outlook with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Type • Hass • Reed • Fuerte • Others By End User • Food & Beverages • Retail • Cosmetics & Personal Care • Others By Form • Fresh • Processed By Distribution • Online • Offline The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Avocado industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry. Keywords: Avocado, Hass, Reed, Fuerte, Food & Beverages, Retail, Cosmetics & Personal Care, Fresh, Processed, Online, Offline