Australia Avocado Market Overview, 2029

While the rays of Australian sunshine pour onto the Southern Hemisphere, its avocado market blooms into an IT and sustainability oasis over the fertile soils of the country. Sustainability has been at the forefront for Australia's avocado industry as growers and other members within it dive into how to approach more environmentally friendly ways of farming. Integrated pest management, health soils, and efficient water usage are among the approaches being implemented to drive sustainability forward. Minimized carbon footprints are also being ensured through renewable energy sources and sustainable packaging solutions. This step toward the 'greener' side of things is inclined more toward consumer expectations and set goals for global sustainability. A huge impact on the Australian avocado market comes from technological innovation. Precision agriculture innovation, with the aid of drones, sensors, and satellite imagery, shall optimize irrigation and monitor any plant health while making yield predictions. Besides, with improved storage and transportation methods, post-harvest technologies are capable of presenting avocado produce to the market much fresher and of higher quality. These technologies also provide more efficient ways of production while offering superior quality control. Domestic consumption in Australia has been good, and export opportunities are strong, making the avocado industry one of dynamic growth. Recent developments include avocado orchards, new international markets, and the use of new agricultural practices. In this respect, another emerging factor is value-added products, such as avocado snack foods and cosmetics, that help meet the changing tastes and health trends of modern consumers. Avocado growers are supported by various policies and programs at both the state and federal levels of the Australian government. The Hort Innovation initiative, for example, funds research and development projects that will improve avocado production and its marketing. The National Landcare Program supports the uptake of sustainable practices by farmers in a variety of ways, including conservation of soils and enhancement of biodiversity. The trade policies, such as the Australia-United Arab Emirates Free Trade Agreement, also facilitate access to new markets by breaking down barriers to trade. According to the research report "Australia Avocado Market Overview, 2029," published by Bonafide Research, the Australia Avocado Market is anticipated to grow at more than 9% CAGR from 2024 to 2029. The avocado market dynamics in Australia are characterized by consumer demand, climatic conditions, and the global trade. The demand has been rising due to health trends and improving awareness about health benefits associated with the consumption of avocados. Production is influenced by weather conditions and pest management practices. International trade is influenced by world demand and competitors. The avocado industry in Australia is generally growing and expanding. For example, Austeville Properties has invested in state-of-the-art avocado farms in Western Australia; these are fully equipped with modern irrigation systems and means for treating pests. In addition, innovation in value addition to avocado-based products is also fueling the sector's growth. The Fresh Food People have just announced a range of avocado-based, ready-to-eat snacks to tap into the ever-increasing market of health-conscious consumers. Recent trends in the Australian avocado market are moving towards organic and sustainably farmed avocados, increasing the number of avocado-based products, and greater focus on health and well-being. Interest in avocados for use in a variety of culinary purposes continues to flourish, and hence sustains demand. Increased technological advancement and export opportunities define the evolution of the market. A couple of key events are what mostly influence the avocado market in Australia, largely based on industry conferences and trade shows. For instance, the Australian Avocado Industry Conference brings together stakeholders within the industry to discuss trends, innovations, and market opportunities. Another important event that must be watched in the calendar is the Conference of Fruit & Vegetable Export, which opens debate lines for export strategies and trends in the global market.

There are many different avocado varieties in the Australian market. These include Hass, Reed, Fuerte, Sharwil, Pinkerton, and others. Hass is the leading avocado variety produced and consumed in Australia, it enjoys the lion's share of production and consumption in the country. The Hass avocados are rich in flavor and creamy in texture, which helps explain their popularity with the consumer. Hass avocados can also be grown year-round, and this variety thus forms a staple in most Australian households. Avocados are also grown in Australia, where they have smooth green skin, and the flavor is milder. Stocks of this kind of avocado are usually available from late autumn to early spring and hence become quite seasonal to the consumer. The Fuerte variety is prized for uses both savory and sweet, but its market share has gradually declined as consumer preference shifted to the more famous Hass. The Reed avocado, also grown in Australia, is characterized by large fruit with smooth, green skin. It has a mild flavor and is available mainly during the summer. Although it is not grown as much as Hass or Fuerte, it still has its merits and is considered to have special features, thus being highly required in specialty markets. Other varieties are Sharwil and Pinkerton, which also find cultivation in Australia. With their oily flesh and robust flavor, the Sharwil avocados continue to be favored by individuals for use in making guacamole and other recipes. The Pinkerton avocados are oval in shape, with a small seed that gives creamier contents, hence gaining popularity in the market. The avocado market in Australia has kept good performance across all user-end sectors, beginning from food & beverages to the retail, cosmetics & personal care segments. Avocados have also been huge growth enablers for food & beverage sectors in recent times, including due to their nutritional value and applicability across a range of recipe categories. Fresh avocados are undoubtedly carried in most Australian kitchens, very much upfront in salads, sandwiches, and haute cuisine dishes. What's more, processed avocado products in the form of guacamole and avocado-based sauces are increasingly common, which speaks volumes to the trend toward healthier, plant-based ingredients in restaurants and packaged foods. The other influential sector in avocado marketing is retail. Large supermarket chains like Woolworths and Coles offer consumers a variety of avocado products, from whole fruits to packaged goods. A trend of healthy eating by Australian consumers supports avocado demand. Online retailers, such as Amazon Australia or specialized food websites, develop access to avocados in response to the rising consumption preference for convenient and diversified avocado products among consumers. Avocados have been touting fast-track beneficial properties into the cosmetics and personal care market. Avocado oil has huge applications in skincare and haircare due to its moisturizing and anti-aging effects. Australian brands like Sukin and A'kin use avocado oil in their formulation as a way to appeal to people wanting natural, effective personal care solutions. These benefit from a broader trend toward natural and organic products, cementing avocados' place as key ingredients in high-end personal care products. Other categories of products using avocados as ingredients are dietary supplements and functional foods. These can help the health-oriented consumer seeking nutrient-dense choices to support total wellness. The avocado market has grown significantly in both fresh and processed categories in Australia. In the fresh avocado category, the nation has emerged as one of the leading producers and exporters due to its highly favorable climatic and soil conditions that make it easy to grow top quality cultivars like Hass and Shepard. In line with increasing consumer demand, larger supermarket chains, such as Woolworths and Coles, have begun to stock different fresh avocado varieties in their center shelf display area. Industry reports indicate that avocado consumption per capita among Australians has risen over the years due to the popularity of the fruit as a health-giving and versatile component of meals and snacks. Parallel to the strong fresh avocado market, more and more uses of avocados are expected to develop from the processed avocado sector. In fact, domestic food manufacturers have capitalized on the avocado's versatility and have been able to incorporate the fruit into many diversified products. Avocado Australia, a peak industry body, works with local food processors in developing value-added avocado products that include items such as guacamole, avocado oil, and avocado-based dips and spreads. These are also processed avocado products finding space on the shelves of big supermarkets, very convenient for time-pressed consumers seeking health-conscious options. Another major determinant or contributing factor to the growth of the avocado industry in Australia is an export market. Fresh and processed avocado products in the country are exported into the global markets, mainly in Asia. This comes as a result of the ever-growing popularity of the fruit in countries like China and Japan who are currently major export markets for avocado farmers. Quality and food safety have been the keys to allowing Australian avocado producers and processors to carve out a niche in these lucrative overseas markets. The avocado market is well-established in Australia, and the distribution network is very sophisticated in linking online and offline channels that give wide access to the fruit by the consumer. With great convenience and accessibility, the importance of online platforms increases within the Australian avocado market. Online ordering and delivery services put forward by large supermarket chains, such as Woolworths and Coles, make it easy for consumers to purchase avocados as part of their basket of goods. Additionally, there are increasingly specialized online retailers and farm-to-table platforms that enable consumers to buy directly from producers, often with extra freshness and traceability. For instance, before it closed down, Aussie Farmers Direct was one such medium that allowed consumers to buy avocados and fresh produce direct from the farmers. The growth in e-commerce has spawned a raft of subscription services through which fresh avocados could be delivered on a regular basis to consumers who are responding to a health-oriented and time-scarce population. Off-line distribution remains the backbone of the avocado market in Australia. It involves the simplest, most common sales channels, such as supermarkets and grocery stores. Major players like Woolworths, Coles, and Aldi always have various avocados, including Hass, on their shelves throughout the year. Quite often, these stores source avocados not only from local producers but also from foreign suppliers to meet demand. Specialty stores and greengrocers also hold a very important place in the chain for this offline distribution network. They target customers looking for certain lines of avocados or wanting to be able to have access to a better quality of produce; some of these stores purchase from local farms and offer more selections. Farmers' markets become another important channel of offline buying, wherein consumers get fresh locally grown avocados straight from the producers. These markets not only offer the wide range of varieties of avocados but also provide information to consumers about the origin and health benefits of the fruit. The restaurants, cafes, and hotels, being part of foodservice, form a significant share in offline distribution. Several dishes using this fruit, such as avocado toast and guacamole, have driven demand in this industry due to which the avocados are ordered particularly from the wholesale markets and by special suppliers. Considered in this report • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029

Aspects covered in this report • Avocado market Outlook with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Type • Hass • Reed • Fuerte • Others By End User • Food & Beverages • Retail • Cosmetics & Personal Care • Others By Form • Fresh • Processed By Distribution • Online • Offline The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Avocado industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry. Keywords: Avocado, Hass, Reed, Fuerte, Food & Beverages, Retail, Cosmetics & Personal Care, Fresh, Processed, Online, Offline