Turkey Agritourism Market Overview, 2029

In Turkey, Agritourism is a type of tourism that provides visitors with experiences relating to agriculture, farming, and rural living. It mixes agricultural education with leisure and tourism, allowing visitors to interact with farming processes, experience rural vistas, and sample farm-fresh produce. This sector has expanded to become a substantial element of the worldwide tourism industry in Turkey. Agritourism is an important source of income for farmers and rural communities. It diversifies revenue streams and boosts local economies by bringing in visitors who spend money on farm stays, tours, products, and services. The sector encourages sustainable farming methods and environmental management. Farms that interact with visitors can demonstrate their commitment to sustainability and educate the public about the necessity of environmentally friendly farming. The epidemic has expedited alterations in consumer preferences for local and domestic travel. With international travel restricted, there was a greater desire in visiting regional places and participating in safe outdoor activities. Travel restrictions, lockdowns, and health concerns caused a significant drop in tourist numbers. During the epidemic, Agritourism firms lost revenue and struggled to stay open. Businesses must follow land use and zoning restrictions governing the use of agricultural property for tourism purposes. This includes getting the essential permissions and ensuring that operations comply with local zoning restrictions. Businesses may also utilise liability releases to warn visitors of potential hazards and limit their liability in the event of an accident or injury. These waivers must meet legal requirements and be fully explained to visitors. According to the research report "Turkey Agritourism Market Overview, 2029," published by Bonafide Research, the Turkey agritourism market is anticipated to grow at more than 8% CAGR from 2024 to 2029. There is a rising emphasis on sustainability in Agritourism. Consumers are increasingly choosing activities that promote environmental stewardship and help local communities. This trend encompasses farm-to-table cuisine, organic farming practices, and environmentally friendly accommodations. The integration of technology improves Agritourism experiences. Virtual tours, internet booking systems, and digital marketing are making it easier for tourists to discover and interact with Agritourism options in Turkey. Visitors are drawn to experiences that involve fresh, local produce, outdoor activities, and leisure in natural environments. This trend shows an increased interest in healthy living and natural cures. Agritourism is predicted to rise at a rapid pace in Turkey, according to the research paper "Turkey Agritourism Market Overview, 2029." Government initiatives boosting rural tourism and diversifying agricultural earnings help to drive the sector's growth. The market is quickly expanding as consumers seek more distinctive and environmentally responsible vacation experiences. Leading participants in the Agritourism industry include Spier Wine Farm, Farm Sanctuary, Agriturismo.it, and Green Tourism, which provide unique and sustainable experiences. As the sector grows, it is anticipated to play an increasingly vital part in the overall tourist business, providing great prospects for both rural communities and travellers.

In Turkey, each segment on-farm sales, outdoor recreation, entertainment, educational tourism, and accommodation has distinct dynamics, with varying levels of growth and decrease affected by customer preferences, economic situations, and changing trends. On-farm sales are the largest segment; they bring various benefits, including an additional revenue stream for farmers, the ability for tourists to purchase high-quality, locally produced goods, and the creation of a direct link between customers and agriculture. This segment appeals to individuals looking for fresh, organic, or artisanal items, and it contributes to the larger trend of farm-to-table dining. Accommodation is currently the leading segment after on-sales. This comprises farm stays, bed-and-breakfasts, and boutique hotels situated on or near farms. Agritourism lodgings frequently provide personalised experiences, ranging from farm-to-table meals to hands-on agricultural activities, enhancing their appeal to travellers looking for more than just a place to stay. The entertainment category confronts competition from a wide range of leisure and recreational activities outside than Agritourism, including increasingly popular digital and virtual entertainment possibilities. Organising large-scale entertainment events may be costly and logistically difficult, especially for smaller Agritourism businesses. The economic challenges caused by the COVID-19 outbreak have made it difficult for many businesses to continue hosting such events. In Turkey market, travel agents and direct sales play critical roles in connecting consumers to Agritourism experiences. Travel agents frequently provide tailored packages that may include farm stays, guided tours, and other amenities. They use their experience to make personalised recommendations and manage logistics such as transportation and lodging, making it easier for travellers. The loss in traditional travel agency bookings reflects a larger trend towards online and direct involvement, which is being driven by digital platforms' increasing convenience and cost-effectiveness. In contrast, direct sales are thriving in the on-farm sales segment, owing to greater digital presence and consumer desire for local products. Group travel in Agritourism refers to organised travels for a large number of people, such as families, friends, corporate teams, or tour groups. This phase frequently features pre-planned itineraries and activities, such as agricultural visits, team-building exercises, and shared housing. Group travel can be less flexible than individual travel. Coordinating schedules, preferences, and activities for a large group can be difficult, and may not appeal to travellers looking for personalised and spontaneous experiences. The COVID-19 pandemic had a huge impact on group travel, limiting large gatherings and encouraging smaller, more personalised travel experiences. Individual travel consists of solitary travellers or small groups experiencing Agritourism destinations on their own. Individual travel is now leading in Agritourism because it aligns with trends towards personalisation, flexibility, and unique experiences, particularly among millennials and solitary travellers looking for authentic and immersive experiences. During the epidemic, the search for secure, socially distant travel options accelerated this trend even more. Considered in this report • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029 Aspects covered in this report • Agritourism market Outlook with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Activity • On-farm Sales • Accommodations • Entertainment • Educational Tourism • Outdoor Recreation • Others

By Sales Channel • Travel Agents • Direct Sales By Tour • Group • Individual Travel ? The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Agritourism industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry. Considered in this report • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029 Aspects covered in this report • Agritourism market Outlook with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation By Activity • On-farm Sales • Accommodations • Entertainment • Educational Tourism • Outdoor Recreation • Others By Sales Channel • Travel Agents • Direct Sales By Tour • Group • Individual Travel ? The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Agritourism industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.