South Africa Pregnancy Care Market Overview, 2029

The pregnancy care market in Saudi Arabia has been witnessing extensive growth over the past decade. With the country moving away from the traditional way of looking at healthcare systems and moving towards modernity, maternal care used to be basic to some extent. Tremendous improvements were noted in the latter part of the 20th century along with the beginning of the 21st century. The setting up of specialized clinics for maternity along with the new medical technologies has changed the scope of care during pregnancy, before, and after childbirth. Technology has begun to take its seat in products meant for mother's care, like smart breast pumps or wearable monitors for tracking the metrics of infant health, contributing convenience and peace of mind to parents. Although a very small trend, sustainability is a growing trend as people in Saudi Arabia have become more aware of environmental issues in the past years. Sustainability including materials and practices to respect and not harm the environment has strived to be part of products and services in maternity care. Manufacturing companies are now using biodegradable packaging, and naturally available ingredients are being used for the preparation of prenatal supplements and even maternity dresses. This recent shift towards sustainability is indeed heralded by consumer demands and new global tendencies towards environmentally sensitive production practices and not by the advanced markets. Modern treatment pertaining to pregnancy is now more welcomed in Saudi Arabia mainly because of growing health awareness, better information, and more advanced technological assets. Increasing popularity of digital health tools such as telemedicine services and pregnancy tracking apps allowed for much broader penetration of personalized care solutions, reflecting the trend in fully comprehensive and advanced maternal care. There is a mix of cultural values with modern healthcare practices that have shaped the preference for pregnancy care in Saudi Arabia. There is, therefore, a high demand for products in this category that will fit in with the cultural and religious expectations of this group, including the natural and organic ones. Most of them are starting to prefer high quality and reliable products for comfort and effectiveness. This goes parallel to the growing consumer interest in eco-friendly offerings as a way of being able to go green with all the childbearer baby paraphernalia. Dynamic developments in maternity care are now seen within the Saudi market for pregnancy care both medical and personalized, including new, cutting-edge medical technologies. According to the research report "Saudi Arabia Pregnancy Care Market Overview, 2029," published by Bonafide Research, the Saudi Arabia Pregnancy Care market is anticipated to add to more than USD 100 Million by 2024–29. Major trends in the Saudi pregnancy care market include the growing demand for natural and organic products, driven by a rise in consumer awareness of environmental and health problems. Adoption of digital health tools, for instance, telehealth services and pregnancy tracking apps, which increase access and customization of care. The parameters of the economy might be forces that affect the spending on nonessential pregnancy care items. There might be a challenge in access to high-level care across the region and remote disparities in the equitable provision of care. This is very necessary for the market and its growth in the long run. The Saudi government encourages the market and at the same time provides a lot of and regular support to its stakeholders. The Maternity Leave Law assures employed mothers under working conditions of financial assistance as well as job security, hence can take time off their job while they are sure of their financial situation. Medical insurance is accessible to all pregnant women, covering even prenatal tests check-ups and visiting and any test and diagnose. Programs such as the Mother and Child Health Program promote better maternal health and provide the women with necessary mother care kits in place. An indication of its commitment to better maternal and infant health. Healthcare Conference Healthcare Conferences Products Launch Public Health Campaign Healthcare Event The significance of the events is that they display the upfront advancements made through certain programs by the government, health product launches, or any other maternal health campaigns. The events include the Saudi health exhibition that shows some of the greatest developments in maternal care, such as the incoming new technology and products that could help. Public health campaigns raise awareness about prenatal care and inculcate healthy practices among expectant mothers. These ensure innovations are given due attention and provide grounds for industry stakeholders to collaborate.

The major achievements in the Saudi market for pregnancy health care have included better health outcomes of both mother and baby through advanced medical technology and better health care services. Similarly, the health management during pregnancy has improved with the introduction of modern diagnostics in prenatal care and personalized care programs. The interjection of mental care provisions in the maternal care programs signals the signs of a holistic approach toward maternal health. These achievements signify good indicators of continued efforts leading to better pregnancy care in Saudi Arabia. An example would be in the case of Al Noor Hospitals, where the facility was equipped with advanced prenatal diagnostic facilities and personalized care programs, leading to overall patient satisfaction and better health outcomes. Another would be that of HealthApp Saudi Arabia, its mobile app providing Pregnancy Tracking and Virtual Consultations. The app was able to underline the increasing demand for digital health tools and the solutions involved in personalized care. The following case studies demonstrate innovations and practices that have been successful within the market for pregnancy care in Saudi Arabia, and the impacts of advanced technologies and tailored services. Skincare products work towards ensuring safety and effectiveness against changes brought about by pregnancy-related skin conditions. For instance, Mustela's Stretch Marks Prevention Cream became very popular, as it is hypoallergenic and its composition has natural ingredients that give meaning to safe and efficient maternal skincare. Maternity wear is another major segment where comfort and style are paramount but might need adaptation to suit local cultural taste. Mothercare is the leading international brand that proposes stylish and comfortable maternity wear for the modest taste, yet fashion-loving of Saudi women. Wearable pregnancy devices are growing from a low base, reflecting an increased interest in digital health and personal monitoring. This handheld fetal Doppler unit has gained wide popularity with many expectant mothers in Saudi Arabia. It gives moms the chance to hear the heartbeat of the baby, thus providing them with peace of mind and actually demonstrating what technological progress really looks like in terms of maternal care. Products for postpartum care are tailored to meet new mothers' special health needs, with comfort and healing in mind. Lansinoh Breastfeeding Salve and Lansinoh Disposable Nursing Pads are the most popular among new moms in Saudi Arabia for focusing on maternal well-being right after delivery. These are known for their high quality and efficacy. Pregnancy support products are designed to relieve discomfort, providing better rest and sleep, comforting and supporting throughout pregnancy. The Snoogle Total Body Pillow by Leachco has built quite a fan base among women in Saudi Arabia, offering support to the entire body and reflecting the very meaning of support during pregnancy relaxation. Other notable products include prenatal vitamins, very essential for both the mother's and the fetus's health. One such well-known brand is Materna, with full, on-the-mark formulations for the sake of mother and baby. Accuracy and usability in pregnancy test kits are driven by Clearblue, which has built broad trust and reliability in Saudi Arabia. Another piece of equipment necessary for the successful breastfeeding of babies is breast pumps even in this field, innovations have come from brands like Medela, well known for their effective and comfortable pumping solutions. In Saudi Arabia, the pregnancy care market is served through various distribution channels. Independent pharmacies and drug stores are leading the market, while online stores show rapid growth and at the same time, hospital pharmacies are playing their role. A large share of pregnancy care products in the Kingdom comes from independent pharmacies and drug store chains. For instance, Al-Nahdi Medical Company is one of the biggest chains of pharmacies in Saudi Arabia, with more than 1,200 stores. It sells various prenatal vitamins, maternity support products, and other baby-related needs. Their "Mother and Child" program includes tailored consultations for the expectant mother, along with associated discounts for her. Another large chain, Al-Dawaa Pharmacies, maintains separate sections for maternal care products within many of its more than 800 pharmacies. Online stores have been booming more than ever before, particularly after the COVID-19 pandemic and in light of the Kingdom's impetus towards digital transformation under Vision 2030. Noon.com, being one of the leading e-commerce platforms in the Middle East, has a rather well-detailed section for maternity and baby care products representing international brands such as Mothercare and local favorite names. Mumzworld, a dedicated online retailer for mothers and children, entered the Saudi market in 2017 and grew due to its wide product variety and expert advice. Physical retailers are building their presence online Bin Dawood Holding recently launched the "Danube" and "BinDawood" apps for grocery and pharmacy deliveries. Hospital pharmacies play an integral part in Saudi Arabia's pregnancy care ecosystem, particularly in major medical cities. For example, the central tertiary care facility, the King Faisal Specialist Hospital and Research Centre in Riyadh, has a specialized pharmacy arrangement for high-risk pregnancies. In this regard, it offers medications and supplements not readily available in retail pharmacies. The pharmacy at Dr. Sulaiman Al Habib Hospital, a very well-known private healthcare provider, offers all maternity-related products and medications with counseling services to the would-be mothers. Many Saudi hospitals have modern pharmacy management systems in place, an example is the one in use at King Fahad Medical City, which makes sure of adequate medication dispensation and teaching to pregnant women.

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Manmayi Raval

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Considered in this report • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029 Aspects covered in this report • Pregnancy Care market Outlook with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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By Types • Skincare Products (Stretch Mark Creams, Anti-Itching Creams, Nipple Creams, Moisturizers and Lotions, Pregnancy-safe Sunscreens) • Maternity Apparel (Maternity Dresses, Maternity Pants and Jeans, Maternity Tops and Shirts, Maternity Lingerie, Maternity Activewear) • Pregnancy Support Products (Belly Bands and Belts, Maternity Pillows) • Wearable Pregnancy Devices • Postpartum Care Products • Others (Prenatal Vitamins, Pregnancy Test Kits, Breast Pump ) By Distribution Channel • Independent Pharmacies & Drug Stores • Online Stores • Hospital Pharmacies • Others The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Pregnancy Care industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.