United Arab Emirates (UAE) Pregnancy Care Market Overview, 2029

In the United Arab Emirates, the maternity market is an anthem of quickness and flexibility, syncing up just the right harmony of advanced solutions and personalized touch for every mother-to-be. There are a few important patterns and innovations in the pregnancy care market of the UAE. Telemedicine garners increased attention, which means expectant mothers can get critical prenatal consultations from any location. This is facilitated by the highly advanced digital infrastructure typical of the UAE. An increased concern with natural and organic products in all spheres of life is developing among consumers in the United Arab Emirates. The rapidization in the context of the UAE's maternal care industry denotes fast changes and enhancement in the industry due to the rapid development of new products and services and quick reactions to the adoption of new technological innovations. Some of the most dynamic health care environments of the UAE that foster rapidization are continuous improvements in medical technologies and research. Examples of this include innovation of new, more advanced diagnostic tools for prenatal care, such as telemedicine or digital health platforms for remote consultations, and innovative prenatal vitamins. The pace at which this development is happening is the same at which these innovations are spread and accepted among customers standing for ultimate responses to the latest developments in maternity care. The purpose fastens up the pace of development and adoption of these innovations, ensuring that expectant mothers in the UAE are served the latest and most effective care solutions. The flexibility in the UAE pregnancy care market is realized by tailoring products to suit the wide array of needs and preferences of expectant mothers. This includes the availability of personalized care solutions, for instance, personal prenatal nutritional plans and flexible maternity packages. The products provided in the market are flexible, ranging from organic and natural oriented to technologically based medical devices. The growing rise of telemedicine, virtual consultations, and e-consultations is one of the bright examples of how this sector is actually adaptable to different lifestyles and conditions. With this course, remote access to care is enabled for those who cannot go on site, rendering flexibility and bringing care closer, adapted exactly to the needs, preferences, and situations at large of a wide array of expectant mothers. For example, in August 2022, the Public Health Centre of Abu Dhabi has launched a maternal and child health program to run in five phases with the collaboration of 35 maternity and children hospitals in Abu Dhabi. The program aims to provide the highest levels of healthcare and ensure the well-being of the Abu Dhabi Emirate community, with special attention to maternal and child health.


According to the research report "UAE Pregnancy Care Market Overview, 2029," published by Bonafide Research, the UAE Pregnancy Care market is anticipated to grow at more than 9% CAGR from 2024 to 2029. Urbanization is one factor that played a huge role in driving the UAE pregnancy care market. Rapid urban growth is synonymous with the rising urge for easily accessible and comprehensive health care services in urban areas. Population concentration in megacities such as Dubai and Abu Dhabi boosts the need for a wide variety of products and pregnancy care services to be easily accessible. The urbanization has given a shaft to the development of maternity facilities, high-level healthcare facilities, and an increased number of retail outlets for care products during pregnancy. This urban-centric growth influences consumer preference, as the urban population looks towards modern and high-quality healthcare solutions that are convenient to use. The infrastructural developments due to urbanization provide easy access to pregnancy care, which forms one of the factors expanding the market. The pregnancy care market in the UAE is largely due to the schemes provided by the government, the implementation of events, and significant studies. It has initiated a number of schemes and programs, including Maternity and Child Health Program, to help improve maternal health. This movement ensures quality prenatal and postnatal care is given across the country. In addition, the National Health Insurance Scheme caters to the medical expenses related to pregnancy, thus increasing the ability of patients to access this health care service. Significant occasions, such as the Dubai Health Forum and Abu Dhabi International Health Exhibition, often include the latest news on pregnancy care and provide a platform for discussion on maternal health issues and solutions. The most significant findings in maternal health trends and the efficiency of a wide variety of practices in pregnancy care have gradually been illuminated by researchers in some of the most eminent studies done by institutions like DHA and Cleveland Clinic Abu Dhabi.

The United Arab Emirates is rapidly emerging in the pregnancy care market because of increasing awareness about maternal health, advances in technology, and demand for the supply of good quality products. Skincare products are fast gaining importance for pregnancy care through natural and organic products. These include those managing some common skin concerns like stretch marks and dryness during pregnancy. Brands like Himalaya and Johnson & Johnson, with their wide range of creams and oils that can be safely used during pregnancy, dominate the market. The market is supposed to grow considerably during the forecast period due to increasing consciousness regarding personal grooming and the availability of innovative skin products formulated specifically for pregnant women. An important category is maternity apparel, which reflects the need for comfort and style during pregnancy. Ranging from casual wear to formal wear, maternity clothing in the UAE market offers a diverse range of functional garments with a fashionable twist, suiting the different tastes of women. An increasing number of local and international brands offer stylish maternity wear, which accommodates changing body shapes during pregnancy to enhance confidence and comfort for a woman. Wearable Pregnancy Devices are becoming one of the most disruptive technologies in prenatal care. The wearable devices offer the expectant mothers a means of monitoring their health metrics alongside fetal development, giving real-time data for better prenatal care. Technology is increasingly becoming part of pregnancy care, with devices that track vital signs and fetal movements to provide reassurance to expectant parents. The postpartum care products are focused on recovery and support after childbirth. This includes postpartum recovery garments, soothing creams, breastfeeding aids, and other associated products that help in the healing process and comfort during the postpartum stage The pregnancy support include a wide array of products, from body pillows to help one sleep better to prenatal vitamins supporting nutritional intake and education on how to prepare parents for birth and parenting.

In the UAE, the pregnancy care market is segmented by distribution channel into hospital pharmacies, independent pharmacies and drug stores, online stores, and others. The market in the UAE in the segment of pregnancy care for hospital pharmacies is estimated to have the largest share. This is so because most people consider the source of medical products to be more trustworthy and authentic if it is a hospital pharmacy that obviously includes pregnancy care products. They provide specialized care and products targeted especially at the needs of expectant mothers. It is expected that the online stores segment will be the fastest-growing distribution channel in the pregnancy care market of the UAE. Online platforms provide a convenient and hassle-free platform for consumers to buy pregnancy care products such as stretch mark minimizers, breast cream, and nipple protection cream. Online stores have more variety compared to physical stores, providing consumers with access to a range of brands and specialized items that not be locally available. Independent pharmacies and drug stores participate equally in the distribution of pregnancy care products in the UAE. The stores stock a wide variety of products and are usually conveniently located, thus easily accessible to the consumer.





Considered in this report
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report
• Pregnancy Care market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Types
• Skincare Products (Stretch Mark Creams, Anti-Itching Creams, Nipple Creams, Moisturizers and Lotions, Pregnancy-safe Sunscreens)
• Maternity Apparel (Maternity Dresses, Maternity Pants and Jeans, Maternity Tops and Shirts, Maternity Lingerie, Maternity Activewear)
• Pregnancy Support Products (Belly Bands and Belts, Maternity Pillows)
• Wearable Pregnancy Devices
• Postpartum Care Products
• Others (Prenatal Vitamins, Pregnancy Test Kits, Breast Pump )

By Distribution Channel
• Independent Pharmacies & Drug Stores
• Online Stores
• Hospital Pharmacies
• Others

The approach of the report:
This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Pregnancy Care industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.