France Pregnancy Care Market Overview, 2029

The pregnancy care market is large and vibrant in France, with much attention given to maternal and infant health. This market spans the range of various products and services made to deal with expectant mothers and their expected babies. France has proven to be a leader in pregnancy care quality as well as innovation and access to healthcare. The market environment is characterized by the country's healthcare system, supported by government policies and technological developments in medical science. Rapid urbanization in France has impacted the market environment of pregnancy care to a great extent and it therefore offers both lots of opportunities and challenges. Urbanization leads to the superior availability of better health care centres and more specialised services. Large cities, like Paris, Lyon, and Marseille, boast the best maternity hospitals, highly qualified medical staff, and the best services for prenatal and postnatal care. There is a good town center access to diagnostics, with a variety of other components, such as specialty clinics and pregnancy-related products and services. This urban advantage of having proper health care services and amenities in town centers would support a healthy pregnancy and eventually health outcomes for the pregnant mothers. The French government has been idle either by real steps in this matter have included measures such as extending outreach to distant population centers through the network of portable medical brigades and telemedical services. The programs will bridge the gap and offer essential services and consultations, hence reducing many trips. These have included the structuring of care and support through the available community-based health care and regional health networks into highly accruing better access to support and care in marginalized areas. Efforts to extend telemedicine services to enhance rural healthcare access derive from recent efforts in urbanization and rural challenges in France. Encouraged fast penetration and the use of digital health tools and remote monitoring technologies, making quality care for expectant mothers available at home, both in urban and rural settings. French government has extended to increasing health care facilities in rural areas and advocating for integrated care models, which facilitate for constant and all-round support to the pregnant woman. A few of the annual major events and conferences to be accessed in France include the international conference on maternal & infant health held in Paris. These converge a team of health experts sharing the latest development and findings on obstetrics and gynecology. Public health campaigns such as "Pregnancy Health Awareness Week" enlighten expectant women regarding prenatal care, nutrition, and mental health. Apart from these, the French Society of Obstetrics and Gynecology (SFOG) regularly holds various workshops and seminars regarding best practices and innovations in the area of pregnancy care. According to the research report "France Pregnancy Care Market Overview, 2029," published by Bonafide Research, the France Pregnancy Care market is anticipated to grow at more than 7% CAGR from 2024 to 2029. A pregnant woman accessing a wide range of medical services are free of charge under the universal healthcare system in the country. Some of the technologies introduced in prenatal care, such as high-resolution ultrasound imaging, along with non-invasive genetic testing, have greatly improved the quality of care. Rural areas typically suffer from inferior access to medical specialization and reduced medical facilities compared to the urban centers. The expectant mothers from these areas have to travel long distances towards the hospital or clinic, whose full capacity should be capable of providing comprehensive maternity care. This occurrence affects the timeliness and quality in prenatal and postnatal care, leading to diagnostic and treatment delays. Increased consumer health awareness among French consumers is leading to a growing demand for specialized products and services. Government endeavors for the improvement of maternal and infant health are propelling expansions into the markets through the facilitation of quality care and support. The French pregnancy care market has witnessed a number of new product innovations. Advanced prenatal supplements with new formulas and bioavailability, along with targeted nutrient content, are being launched to better fulfill maternal and fetal health support. New lines of maternity clothing were introduced with changes in design for comfort, discrete nursing options, and eco-friendly compositions to answer the growing consumer demand for safer, more sustainable options. Among the recent developments is the digital health support, for example, expectant mothers can access virtual consultations before the prenatal period and interactive monitoring of their pregnancies on mobile apps. For example, Auvergne-Rhône-Alpes region's "Maternal Health Improvement Program”. This program will reduce disparities in pregnancy care by offering focused support to underserved populations using mobile health units and community outreach. Another important case study is the "Digital Pregnancy Tracker Project", which offers a personalized prenatal care advice service as well as appointment reminders and educational resources through a mobile app. With improved patient engagement and access to care needs, the program has brought an experience toward potential of digital health tools in enhancing pregnancy management.

France has a great variety of pregnancy care products that would help future mothers at all stages of their pregnancy. Skincare Products include a large category with an increasing focus on natural and organic formulation. The market for baby and pregnancy skincare products mirrors the strong consumer demand for soft, gentle, and not irritating ingredients, which would be perfect for mothers' and babies' skin alike. This is supported by increased awareness on the need for good skin health in pregnancy, where most women use an average of 18 cosmetic products daily, including those that are specially formulated to prevent stretch marks and address any skin changes related to pregnancy. Maternity wear has increased in demand, leaning toward comfort and style. Expectant mothers strive for clothes to comfort them during this change of their bodies while being fashionable. This includes specialized items like supportive leggings, nursing bras, and breathable fabrics, all to adapt to the various stages in pregnancy. Wearable pregnancy devices have enjoyed tremendous popularity by giving tools to expectant mothers to track health metrics for themselves and the unborn baby. Very often, they monitor vital signs and even fetal movements, providing peace of mind with technology. Products related to postpartum care are a necessity for the new mother, centered on recovery post-childbirth, breastfeeding, and skin care. The products will comprise postpartum recovery creams and nursing pads that aid in recovery and comfort. Pregnancy support products range from body pillows, sleep support, and supplements in the realm of prenatal health to massage oils alleviating pains associated with pregnancy, etc. The other key products in the product line would, therefore, be prenatal vitamins, pregnancy test kits, and breast pumps. The market for all these products is on the rise as awareness of maternal health grows and more and more women look for end-to-end solutions that can help them during and after pregnancy. The France pregnancy care products are set in a distribution channel of independent pharmacies & drug stores, online stores, hospital pharmacies, and others. The hospital pharmacies segment dominated the pregnancy care products market. This is due to the sudden increase in the birth rate. Maternity hospitals are normally equipped with a 24×7 pharmacy inside the facility, along with skilled pharmacists who can provide the required medicines. Hence, hospitals are considered a credible and reliable channel for medical products, and pregnancy care products are no exception. Pregnant women are more trusting and willing to opt for products that are recommended and made available at a hospital pharmacy. The pharmacies in hospitals offer tailored medical attention and goods that are meant and recommended appropriately for the requirements of pregnant women. The online stores means an easy platform with a variety of pregnancy care products like stretch mark minimizers, breast cream, and nipple protection cream especially at a time when the world is on a lockdown, with stay-home restrictions due to the COVID-19 pandemic. Many online platforms will have a wider variety of choices for pregnancy care products than physical shops, and customers will be able to enjoy third-party brands and specialized products not available in their locality. Many consumers choose to purchase personal and sensitive products online rather than buy them in stores and risk embarrassment. The independent pharmacies & drug stores hold a major position in distributing pregnancy care products in the country of France. These stores usually offer a wide array of products and are generally located in easy-to-reach places for the consumer. Due to the rapid rise in the preference people have for online stores and hospital pharmacies, the market share of independent pharmacies & drug stores is expected to go down rapidly. French maternity units are divided into a three-level risk-tiered system. The Level 1 maternity units handle pregnancies with no particular risk factors these, in fact, are the largest number of births. Level 2 maternity units offer neonatal intensive care and treatment for premature infants from the 33rd week of pregnancy whereas maternity units of level 3 specialize in births with severe complication such as extreme premature births, high-risk pregnancies, and provide newborn resuscitation. All units are grouped in networks focused on level 3 units, with well-defined transfer protocols and network arrangements in case of unanticipated complications. Maternity units in France are thus distinguished not only by ownership status but by respective missions, transfers being organized by seriousness within the network. The good thing about the French case is that it offers users freedom of choice between public or private maternity units and out-of-pocket payments play a small role. Since child birth costs are mainly covered by national health insurance, price differences do not contribute much to the choice of maternity units. Supplementary health insurance will refund extra billing for a particular physician or a single room. Almost 90% of the voluntary private health insurance of men and women at working age corresponds to additional coverage to the national health insurance system where out-of-pocket payments are quite low.

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Manmayi Raval

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Considered in this report • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029 Aspects covered in this report • Pregnancy Care market Outlook with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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By Types • Skincare Products (Stretch Mark Creams, Anti-Itching Creams, Nipple Creams, Moisturizers and Lotions, Pregnancy-safe Sunscreens) • Maternity Apparel (Maternity Dresses, Maternity Pants and Jeans, Maternity Tops and Shirts, Maternity Lingerie, Maternity Activewear) • Pregnancy Support Products (Belly Bands and Belts, Maternity Pillows) • Wearable Pregnancy Devices • Postpartum Care Products • Others (Prenatal Vitamins, Pregnancy Test Kits, Breast Pump ) By Distribution Channel • Independent Pharmacies & Drug Stores • Online Stores • Hospital Pharmacies • Others The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources. Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Pregnancy Care industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.