Australia Fitness Market Overview, 2029

Australia has been a country that basically goes for an active and outdoor life, with such sports as cricket, rugby, and Australian rules football having been very much part of the cultural bloodstream. The modern fitness, as we now know it, took off in the 1980s and 1990s, the time when aerobics classes and health clubs started appearing, and weight training became commonplace. One of the seminal developments that came to delineate the Australian market for fitness was the international chain gyms like Fitness First, and Anytime Fitness since early 2000. They are international chains professionalized, well equipped, with unlimited choices of group fitness from aerobics to yoga. In an effort to fight against these, the government of Australia came up with a raft of initiatives led by the "Active Australia" program. It was ear-marked for purposes of advocating physical activity and adopting an active lifestyle. The trend as far as boutique studios offering specialized spin, barre, and HIIT workouts is concerned has practically caught hold of the people who belong to urban society and look for such personalized as well as enveloping experiences of fitness. The increasing popularity of functional fitness and CrossFit further has resulted in facilities only specializing in this area of training. The trends have only expanded the offering within the fitness space forcing traditional gyms to innovate and change their models. Technological innovations, for instance, have significantly affected its development. Today, the majority of Australians use smartwatches and fitness trackers to track their activity level, chart the progress, and set the goals specializing in them. There are even applications for virtual workouts, a system of individual training programs, and the possibility to consult certified coaches and trainers twenty-four hours a day. There is also an increase in the integration of technology in gyms. Installation of interactive screens for working out, the use of virtual reality in working out, as well as modern cardiovascular and strength with inbuilt trackers or performance analyzers; this is how it has redefined working out today. Australian market of fitness continues to grow and evolve. Increased consciousness regarding mental and physical wellness combined with a greater interest in individualized and new age solutions will continue propelling the industry forward. According to the research report "Australia Fitness Market Overview, 2029," published by Bonafide Research, the Australia Fitness market was valued at more than USD 970 Million in 2023. Determinants that amount to the potential growth propelling the Australia fitness market towards realizing a promising future as a core pillar in the health and wellness industry abound. This is mainly due to a growing awareness of good health and fitness. Australians have become health-conscious and are trying to attain a better state of physical being and to reduce the cost of paying for health. A major factor that is emerging as an efficient and comprehensive wellness program is fast becoming the main contributor that will lead to better health outcomes and a greater trend towards the proactiveness of health management. The possibility of the fitness program being financially attractive is further increased by the incentives and subsidies for health and wellness initiatives, both at the national preventive health strategy level and from the Australian government. A critical trend that drives market influence is integration with digital technology. Wrist-based fitness apps and online platforms for fitness regimes offer personalized and convenient fitness experiences that ride on Australia's high internet penetration rates and the tech-savvy population. The integration lowers the barriers to accessing fitness services and increases the frequency of use, especially in remote or underserved areas. Australia is moving towards sustainable, when it comes to fitness solutions, and this includes eco-friendly gym setups and all-inclusive programs for a diverse demographic. Hybrid fitness systems that integrate classic gym-based workouts with home and online fitness programs provide flexible and dependable solutions that fit perfectly within the diversified demographics and lifestyles of Australia. More recently, the holistic health movement has administered intensified efforts at mental wellness added into physical fitness for a complete approach towards well-being.

The booming fitness market in Australia is being propelled by various categories of products. The major segments gaining this significant mileage in growth include cardiovascular exercise equipment, strength training gear, fitness tracking devices, workout accessories, and a few others. Cardiovascular equipment, like Life Fitness and Precor treadmills, Keiser and Assault exercise bikes, and Octane and Sole ellipticals, draw the most attention because they can make a person healthier and increase their cardiovascular endurance. The equipment is also convenient and effective for conducting aerobic exercises both at home and in Fitness First and Anytime Fitness gyms. There is a strong increase in demand for strength training equipment, such as free weights under the brands Olympic and Ivanko, weight machines from Life Fitness and Hammer Strength. The segment is growing as it caters to the people who are now focused on muscle building, toning up, and, in fact, working on an overall sculpted body, including other types of training like strength and resistance training. National gyms and fitness centers, such as Goodlife and Fitness Playground, in addition to many more, have started to release an array of strength training equipment across the country, catering to the complete spectrum of entry-level users and advanced fitness enthusiasts. Fitness tracking devices like Fitbit, Garmin fitness trackers, and smartwatches from Apple, Samsung, Polar, and Wahoo, have all become popular in the past few years. The urge for tracking fitness activities becomes more intense with increasing health awareness and the possession of advanced technology. The types of devices give users crucial data and, in turn, insights into their exercise routine, sleep pattern, and overall health metrics that help them make informed decisions toward achievable fitness goals. The variations and complements to different workout routines give both verve and ease to the fitness buffs in their at-home or on-the-go workout. In regard to the product segments, the fitness tracking devices market, which has concurrently increased with the growing health awareness of the population, is currently leading in growth within Australia. With wearable technology on the rise, together with health awareness within the population, a significant rise in demand has been experienced for fitness trackers or smartwatches from such companies as Fitbit, Apple, or Garmin. The Australian fitness market has the high volume of application and packages available for various requirements and demands. Health clubs and gyms are still a dominant segment, with big chain groups like Fitness First, Goodlife, and Anytime Fitness offering full-scale facilities in most corners of the country. The facilities range from important modern equipment, designed group exercise classes, deploy personal training, and a whole range of amenities that give rise to varying directions of fitness. In general, online fitness has boomed in popularity. It looks like ease and flexibility are something that matters most to a lot of people. Brands such as Australia-based Sweat, Keep It Cleaner, but also global ones like Peloton and Obe Fitness, offer virtual workouts and personalized training including nutrition guidance. By nature, digital solutions appealed to those who would rather work out at home or on the go without the usual restrictions of gym memberships. Assault Fitness, Evergreen, Escape Fitness, or such brands actually offer a wide array of cardiovascular machines, strength training equipment, and accessories designed for workouts at home. The rise in functional fitness, CrossFit, and high-intensity training has made the interest in versatile space-efficient equipment made for work outs done at home even more interesting. The other contributing segments included the corporate wellness programs, acquisition of health by educational institutions, acquiring medical and rehabilitation centers, and fitness tourism. Corporate wellness is any employer's effort to promote and encourage curb sedentary lifestyles in the work setting by providing on-site fitness or subsidizing gym memberships or even wellness programs. Other educational institutions, such as universities and schools, have also realized the essence of body activity and have established modern gym and outdoor recreation centers and sports teams for both students and staff. Medical and rehabilitation centers have not left behind, as they have introduced fitness programs and equipment to help in the healing process and better general health. A niche but fast-growing segment pertains to the interest of fitness tourism that appeals to health-conscious travelers in search of active vacations and wellness retreats or specialized fitness experiences, along the country's coastal regions down to the outback. Considered in this report • Historic year: 2018 • Base year: 2023 • Estimated year: 2024 • Forecast year: 2029 Aspects covered in this report • Fitness market Outlook with its value and forecast along with its segments • Various drivers and challenges • On-going trends and developments • Top profiled companies • Strategic recommendation

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Manmayi Raval

Research Consultant

By Product • Cardiovascular training Equipment • Strength training Equipment • Fitness monitoring Equipment • Fitness Accessories • Others By Application • Health Club And Gyms • Online Fitness • Home fitness • Others The approach of the report: This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

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Intended audience This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Fitness industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.